Being able to identify the demographics of social media audiences at a granular level is the basis for all targeted marketing and messaging.
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Creative, Marketing, Communications, and Higher Education Trends
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Stuff we're seeing and reading.
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Google Education Search Analysis: Q2 in Review MORE ON ESA: - A unique perspective on the Education landscape based on Search data only Google can provide - ...
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A 2012 survey of 7,000 high school students revealed that university social media accounts heavily influence which...
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Get inspired by some of the best B2C and B2B brand examples of Instagram videos.
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In case you missed it, earlier this week Facebook rolled out its new update to Insights. It's been a long time coming, too, as Facebook has
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63% of college students and 69% of high school students believe that traditional textbooks will be phased out in the next five years.
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Consumers Favor Brand Searches On Mobile Sites - 06/28/2013
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google has snapped up waze, an israeli startup that has gained popularity by crowdsourcing traffic conditions as people use the app to navigate.
Integrated Marketing Communications @ Pepperdine University's insight:
As an early-adopter - I grabbed WAZE shortly after it launched... And if I am at a complete stand-still - I have played with it a bit... to me - the jury is still out of the social media integration with a map tool... by default this seems to create a 'safety' issue... No?
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Internet Retailer - E-Retailers/Top 500 - Follett Higher Education goes to school on mobile marketing
Integrated Marketing Communications @ Pepperdine University's insight:
how can we and others use mobile to reach out "AUTHENTICALLY" to the customer...?
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Integrated Marketing Communications @ Pepperdine University's insight:
This article talks about how people use touch devices and breaks down recommened design sizes for fonts, buttons, etc.
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So you’ve evaluated the relevancy of your regular newsletter, you’ve identified the “Cost per Influence” of your marketing strategy and you’ve built a
Integrated Marketing Communications @ Pepperdine University's insight:
Are you emailing mobile responsibly?
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Marketing Strategy: Marketing Podcast - Michael Stoner shares insights he gained from compiling 25 case studies in higher education marketing, and how marketers can build integrated marketing plans that maximize audience reach using traditional...
Integrated Marketing Communications @ Pepperdine University's insight:
worth the 30 minutes of your time - listen in on m stoner's insights
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Anthropologie has homespun a lacy web of content marketing confection that dazzles us at home, online and in person.
Integrated Marketing Communications @ Pepperdine University's insight:
Brands like Anthropologie have mass appeal, but its core marketing strategy can be applied to any business: consistent brand story, hub for smart content, strategic social and inbound efforts paired with traditional marketing.
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Gradually, higher ed is realizing that we can't just churn out websites and jump onto social platforms and hope for the best; we have to communicate with purpose if we want to succeed.
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For an excellent recap of the 2013 CASE Summit, check out this Storify curated and posted by CASE's Jen Doak (@jpdoak). CASE also has a collection of photos from the event on Flickr. The 2013 CASE ...
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According to comScore, 40% of time on Facebook is spent on the News Feed.
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A group of activists is protesting the site’s alleged targeting of conservatives. By David Freedlander.
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Given the competitive nature of the higher education sector these days, it is becoming increasingly difficult to differentiate your university from the competition.
Integrated Marketing Communications @ Pepperdine University's insight:
Mobile, Social, Experiential.
Any questions?
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The 2013 HighEdWeb Conference will take place October 6-9 in Buffalo, New York. It's perfect for all team members who want to explore unique Web issues facing colleges and universities.
Integrated Marketing Communications @ Pepperdine University's insight:
wish i would've had a chance to make it to the social media event last weekend
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Single page websites, when properly designed, are a great way to put all the content front and center and increase the chances of it being seen by the visitor.
Integrated Marketing Communications @ Pepperdine University's insight:
Keep it simple...
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Marketers today have access to more data on website visitors, e-mail subscribers, leads and social media fans than ever before.
Integrated Marketing Communications @ Pepperdine University's insight:
big data, small data, the fact is it is available and if used right, can inform decisions that can gain better results.
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They've conceived the best-designed products we've ever seen.
Integrated Marketing Communications @ Pepperdine University's insight:
NICE!
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