Content Marketing & Content Strategy
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CONTENT BRAND - Ask an Expert: How to Become a Content Brand

CONTENT BRAND - Ask an Expert: How to Become a Content Brand | Content Marketing & Content Strategy | Scoop.it

"In this installment of iAcquire’s “Ask an Expert” Samuel Axon of Sprout Social, Michael Brenner of SAP, Ken Ericson of Xerox, and Adam Toren of Entrepreneur answer 3 questions each."


Via Peg Corwin
Stefano Principato's insight:

I define a “content brand” as a brand that provides trusted insights to an audience.

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Peg Corwin's curator insight, October 24, 2013 3:37 PM

Three questions for pros on becoming a CONTENT BRAND:


 - What is a content brand?

 - What's the strategy behind becoming one?

 - How do you create content that people really care about?


Click to learn their answers.


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Content Marketing & Content Strategy
Models. Tools & Steps To Executing A Content Strategy
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Content Analytics: How to Identify Trends and Improve ROI

Content Analytics: How to Identify Trends and Improve ROI | Content Marketing & Content Strategy | Scoop.it
Content analytics help publishers and content marketers identify trends in their audience's engagement that lead to higher return on investment.
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Ask Your Sales Reps These 6 Questions to Develop Great Inbound Content

Ask Your Sales Reps These 6 Questions to Develop Great Inbound Content | Content Marketing & Content Strategy | Scoop.it
Six questions marketers should ask their sales reps in order to develop an effective, lead-generating inbound marketing machine.
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6 Ways Businesses Can Accelerate Content Marketing Productivity

6 Ways Businesses Can Accelerate Content Marketing Productivity | Content Marketing & Content Strategy | Scoop.it
Digital marketing has undergone a significant transformation over the past few years. Somewhere along the way, technology has created both opportunities and challenges for professionals in this space.

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How to Prepare for Your Content Call

How to Prepare for Your Content Call | Content Marketing & Content Strategy | Scoop.it
Nobody knows your business better than you do—but that doesn’t mean you should be the person to write all your company blogs, press releases, and social media posts. Actually, your intimate knowledge of the business can be as much a liability as a boon. Simply put, you may be too close to it to be…
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What is a Product Roadmap?

What is a Product Roadmap? | Content Marketing & Content Strategy | Scoop.it
A product roadmap is an essential part of product management. Learn four different types to use within your company to ensure your product is successful.
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How to Do B2B Content Marketing That Doesn't Suck

How to Do B2B Content Marketing That Doesn't Suck | Content Marketing & Content Strategy | Scoop.it
Not all content is created equal -- some of it actually sucks. Learn how to improve your B2B content marketing, B2B PR and thought leadership.
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Why Content Marketing Isn't Working For You

Why Content Marketing Isn't Working For You | Content Marketing & Content Strategy | Scoop.it
Why Content Marketing Isn't Working For You
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Content Curation Inspiration: Types & Examples for B2B Marketers

Content Curation Inspiration: Types & Examples for B2B Marketers | Content Marketing & Content Strategy | Scoop.it
Content curation is already part of your B2B content strategy. But what possibilities have yet to be unlocked for your brand? Get insight and examples.

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The Future of Content Marketing and How to Adapt

The Future of Content Marketing and How to Adapt | Content Marketing & Content Strategy | Scoop.it
Content marketing has become the major digital marketing tactic, but it is constantly evolving. Here are 3 content marketing trends and how to use them to your advantage.

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3 Image Tools for Marketers on a Budget 

3 Image Tools for Marketers on a Budget  | Content Marketing & Content Strategy | Scoop.it
Discover three affordable image tools to create professional-looking visuals for your social media marketing.
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How A Law Firm Can Benefit From A Efficient Content Marketing Campaign

How A Law Firm Can Benefit From A Efficient Content Marketing Campaign | Content Marketing & Content Strategy | Scoop.it
Content marketing changed immensely with technology as nearly every firm now needed a website to be competitive. The next step was filling out the site with content with a goal in mind. Website copy has...read more
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5 of the best types of content to post on LinkedIn in 2019

5 of the best types of content to post on LinkedIn in 2019 | Content Marketing & Content Strategy | Scoop.it
Find out what types of content work best on LinkedIn and read up on best practices for each.

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New content formats and what they mean for marketers

New content formats and what they mean for marketers | Content Marketing & Content Strategy | Scoop.it
New technologies are opening up unexplored possibilities and the ones that venture into the unknown, are also the ones that will reap the benefits first.
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What is a Good ROI For Your Marketing Budget?

What is a Good ROI For Your Marketing Budget? | Content Marketing & Content Strategy | Scoop.it
What is a Good ROI For Your Marketing Budget?
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Fences Gold Coast's curator insight, May 23, 2:48 AM
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The Ultimate Guide to Social Listening

The Ultimate Guide to Social Listening | Content Marketing & Content Strategy | Scoop.it
Running a business can be a little like being in high school; one bad rumor (unfounded or totally justified) can be enough to sink a reputation, seemingly overnight. The hyper-connectivity of the i…
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Eight Design Trends for Your Inbound Website

Eight Design Trends for Your Inbound Website | Content Marketing & Content Strategy | Scoop.it
Considering a website redesign? Check out these eight modern website design trends to create a beautifully designed website.
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How To Write Better Marketing Messages

How To Write Better Marketing Messages | Content Marketing & Content Strategy | Scoop.it
Great tips on how to write better marketing messages for your business.
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Is your content following the trend?

Is your content following the trend? | Content Marketing & Content Strategy | Scoop.it
Take a look at a couple of interesting insights from a recent report and diagnose what they might mean for how you should shape your content strategy.
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Exploring Content Consumption Habits

Exploring Content Consumption Habits | Content Marketing & Content Strategy | Scoop.it
The ways in which we choose to consume content have changed significantly in recent years. Recent data from Ofcom shows that more than 50% of UK adults enjoy being able to watch TV whenever and wherever they want via their smartphone or tablet and almost 70% prefer watching TV shows on-demand in order to avoid adverts. …
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MICHAEL LEWIS's comment, May 21, 11:37 AM
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PR for Content Marketers

PR for Content Marketers | Content Marketing & Content Strategy | Scoop.it
In this day and age, many people still consider PR and content marketing to be mutually exclusive. While content marketers create quality material to
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6 Ways You Can Clean Up Your Content Marketing

6 Ways You Can Clean Up Your Content Marketing | Content Marketing & Content Strategy | Scoop.it
Is it too late for spring cleaning? Not where your content marketing is concerned. In fact, there’s no time like the present to sort through your social media profiles, your website, and your blog, refreshing your content and removing clutter. The goal? A content marketing enterprise that’s streamlined and effective, providing a more satisfying experience…
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The Best Link in Bio Tools for Instagram

The Best Link in Bio Tools for Instagram | Content Marketing & Content Strategy | Scoop.it
Searching for some link in bio tools to take your Instagram account to the next level? We've rounded up the details on four best options.
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5 Tools to Simplify Your Company’s Social Media Management

5 Tools to Simplify Your Company’s Social Media Management | Content Marketing & Content Strategy | Scoop.it
In today’s high-tech world, it’s easy to see that social media marketing is an amazing way for business owners and managers to help them quickly build relationships with their customers. In fact, due to the...read more
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Raymundo Garza's curator insight, May 19, 9:36 AM
A variety of social media management tools have been designed that can help create, implement, and even keep track of our company’s social media campaigns and marketing strategies. You can take advantage of these helpful online social media tools to automate posts, tweets, updates, and other social media efforts.
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The Importance of Content Marketing 

The Importance of Content Marketing  | Content Marketing & Content Strategy | Scoop.it
Content marketing is all about providing the audience with the most relevant, valuable content for them. It enhances your brand, builds creditability, educates your audience, generates interest, and drive your new SEO strategy.

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How to Use Twitter Media Studio to Improve Your Video Marketing  

How to Use Twitter Media Studio to Improve Your Video Marketing   | Content Marketing & Content Strategy | Scoop.it
Learn how to use Twitter Media Studio to improve the performance of the videos you publish on Twitter.
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