I used to admire the hard-driving, numbers-focused leaders who held their teams’ feet to the fire for a return on Internet marketing dollars. I’ve even worked at picking up their good habits for managing YDOP’s finances and operations. These leaders love simplicity. Their success secret is to boil complex company operations down to meaningful key ... Read More »
Most business leaders overestimate what they’ll accomplish in one year with digital marketing efforts, and they drive hard toward it. If you’re a decision maker and you manage a digital marketing budget, you will have to do the hard work of keeping up with digital marketing from a high level.