Content Marketing
214 views | +0 today
Follow
 
Rescooped by Upwork from The MarTech Digest
onto Content Marketing
Scoop.it!

What NOT To Do When Writing a Meta Description - SEMrush

What NOT To Do When Writing a Meta Description - SEMrush | Content Marketing | Scoop.it
1. Don’t Focus On the Number of Characters
2. Don’t Duplicate Your Meta Description
3. Don’t Forget Keywords in Your Copy
4. Don’t Write Boring Descriptions
5. Don’t Be Lazy; Set Up Structured Data

Via CYDigital/marteq.io
Upwork's insight:
Good SEO tips to add to your list.
more...
CYDigital/marteq.io's curator insight, October 29, 2017 8:04 PM

Often undervalued. Click through for the details.

 

Click/tap to view the original article.

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

Your new post is loading...
Your new post is loading...
Scooped by Upwork
Scoop.it!

8 Tips for Repurposing Your Content Into Motion Graphics Videos

8 Tips for Repurposing Your Content Into Motion Graphics Videos | Content Marketing | Scoop.it
Repurpose top performing content into short motion graphics videos to make it engaging, digestible, and shareable across channels. Here are some tips!
Upwork's insight:
If your content performed well once, give it new life by translating it into a short motion graphics video. Repurposing written content into a video is an excellent way to repackage it and leverage it in new channels—or to divvy up a bigger piece of content into shorter, bite-sized videos that can be republished on their own. Here are some tips to get you started.
 
more...
No comment yet.
Scooped by Upwork
Scoop.it!

The Small Business Accounting Checklist

The Small Business Accounting Checklist | Content Marketing | Scoop.it
Engaging an independent accountant is one of the smartest investments you can make as a growing business—not only to stay on top of your finances but to transform all of those crunched numbers into advice you can actually use. If you’re considering delegating your accounting, you might be wondering where to start. Check out these year-round checklists for some tips.
Upwork's insight:
A handy infographic for all business owners to have on hand year-round so no accounting tasks slip through the cracks.
 
more...
No comment yet.
Scooped by Upwork
Scoop.it!

iOS Developer Job Description Template 

iOS Developer Job Description Template  | Content Marketing | Scoop.it
So you want to hire an iOS developer to build, update, or launch your mobile app—how can you attract top talent for your project? Here's a general framework to help you write a detailed, comprehensive project description to help you find the right iOS developer for your mobile app development project.
Upwork's insight:
Need to hire an iOS developer? Use this handy template to fill out a job description that will include all the details and specs you need to find the perfect iOS developer for you.
 
more...
No comment yet.
Scooped by Upwork
Scoop.it!

How Much Does it Cost to Hire a Virtual Assistant?

How Much Does it Cost to Hire a Virtual Assistant? | Content Marketing | Scoop.it
With a virtual assistant you can “set it and forget it,” allowing them to step in and handle many of the everyday clerical, scheduling, and technical aspects that keep your business operating smoothly. But how much does it cost to hire a freelance virtual assistant? In this article, we’ll break down some key cost factors to help you more accurately estimate the cost to hire a virtual assistant for your business.
Upwork's insight:
Get a handy breakdown of key cost factors in estimating the cost to hire a virtual assistant to help you run your business.
 
more...
No comment yet.
Scooped by Upwork
Scoop.it!

Why Growing Businesses Stand to Save Big With Proactive Security

Why Growing Businesses Stand to Save Big With Proactive Security | Content Marketing | Scoop.it
No business is completely immune to an attempted attack, but some have more to lose: 60% of small businesses go out of business within six months of a cyberattack. Those without a good defense or recovery plan often can’t bounce back. So what can they do to protect themselves?
more...
No comment yet.
Scooped by Upwork
Scoop.it!

5 Ways to Grow Your Business: A Quick Checklist for Success

5 Ways to Grow Your Business: A Quick Checklist for Success | Content Marketing | Scoop.it
Whether you've been in business a while now or are just starting out, it's important to look for ways to grow your business. Here are 5 things to consider.
Upwork's insight:
Whether you've been in business a while now or you're just getting started, it's important to look for ways to continue to grow your business. While growth means different things to different businesses there are some things that everyone agrees are important, like the importance of getting a strong return on your investments. Here we're highlighting a checklist of five things that every business can do to scale.
 
more...
No comment yet.
Scooped by Upwork
Scoop.it!

How High-Performance Companies Are Breaking Critical Work Down into Projects

How High-Performance Companies Are Breaking Critical Work Down into Projects | Content Marketing | Scoop.it
What companies are realizing is by breaking work down into flexible project teams, companies remove preconceived limitations.
Upwork's insight:
What companies are realizing is by breaking work down into flexible project teams, companies remove preconceived limitations.
 
more...
No comment yet.
Scooped by Upwork
Scoop.it!

When Should a Small Business Get Legal Help?

When Should a Small Business Get Legal Help? | Content Marketing | Scoop.it
When does a business need the help of a legal professional? We asked a few lawyers when (and for what) they advise a growing business to get legal help. Here were their top tips.
Upwork's insight:
When does a business need the help of a legal professional? We asked a few lawyers when (and for what) they advise a growing business to get legal help. Here were their top tips.
 
more...
No comment yet.
Scooped by Upwork
Scoop.it!

How Innovative Hiring Can Bring New Opportunities To Your Business

How Innovative Hiring Can Bring New Opportunities To Your Business | Content Marketing | Scoop.it
A new ebook from Upwork explores why hiring a new employee isn’t always feasible—or even the best option—for your business.
Upwork's insight:
“What could your business do if it had the talent it needs?” A new ebook from Upwork explores why hiring a new employee isn’t always feasible—or even the best option—for your business.
 
more...
No comment yet.
Scooped by Upwork
Scoop.it!

3 Popular Ways Businesses Search for Talent (and What You Should Do Differently)

3 Popular Ways Businesses Search for Talent (and What You Should Do Differently) | Content Marketing | Scoop.it
Companies prefer direct-sourcing talent via job boards, referrals, Facebook, and LinkedIn. Let’s look at how they compare.
Upwork's insight:
Companies prefer direct-sourcing talent via job boards, referrals, Facebook, and LinkedIn. Let’s look at how they compare.
 
more...
No comment yet.
Scooped by Upwork
Scoop.it!

Getting Started with Change Management

Getting Started with Change Management | Content Marketing | Scoop.it
In this post we'll look at what change management can bring to an organization and briefly consider three common frameworks for managing change.
Upwork's insight:
In the course of nearly every project, whether it's something as small as redesigning your website redesign or as big as building your business model, there comes a point where you need to change course. The process of preparing for and handling that change is called change management. In this post we'll look at what change management can bring to an organization and briefly consider a few common change management frameworks.
 
more...
No comment yet.
Scooped by Upwork
Scoop.it!

7 Tips for a Killer Kickoff Meeting With Your Remote Agency

7 Tips for a Killer Kickoff Meeting With Your Remote Agency | Content Marketing | Scoop.it
How is working with a remote agency different than engaging an individual freelancer? What should you know before you get started? In this article, we’ll talk about the benefits of freelance agencies and provide some tips to help you get off on the right foot on day one with a killer kickoff call.
Upwork's insight:
How is working with a remote agency different than engaging an individual freelancer? What should you know before you get started? In this article, we’ll talk about the benefits of freelance agencies and provide some tips to help you get off on the right foot on day one with a killer kickoff call.
 
more...
No comment yet.
Scooped by Upwork
Scoop.it!

Top Issues with Blockchain Security

Top Issues with Blockchain Security | Content Marketing | Scoop.it
Blockchain technology has been increasingly praised, promoted, and questioned by leaders of dozens of different industries. Blockchain is a versatile technology, capable of being used for many industries. Its most important feature calms some of the cybersecurity fears most consumers. However, there are issues with blockchain security that should be addressed.
Upwork's insight:
Blockchain technology has been increasingly praised, promoted, and questioned by leaders of dozens of different industries. Blockchain is a versatile technology, capable of being used for many industries. Its most important feature calms some of the cybersecurity fears most consumers. However, there are issues with blockchain security that should be addressed.
 
more...
No comment yet.
Scooped by Upwork
Scoop.it!

How Much Does it Cost to Hire a UI Designer?

How Much Does it Cost to Hire a UI Designer? | Content Marketing | Scoop.it
Deciding which qualities are most important in a UI designer is a definite challenge, especially since there can be a wide variance in skill levels and hourly rates in this discipline. This article will help you focus on which traits to look for in a user interface designer and how to think about budgeting for your project.
Upwork's insight:
A helpful framework for estimating cost factors to hire a UI designer for your next project.
 
more...
No comment yet.
Scooped by Upwork
Scoop.it!

How Companies Defend Against Cyber Attacks, Despite Budget and Talent Shortages

How Companies Defend Against Cyber Attacks, Despite Budget and Talent Shortages | Content Marketing | Scoop.it
If you don't have in-house resources to uncover vulnerable areas in your network and resolve security issues, it may be time to engage freelance specialists.
Upwork's insight:
If you don't have in-house resources to uncover vulnerable areas in your network and resolve security issues, it may be time to engage freelance specialists.
 
more...
No comment yet.
Scooped by Upwork
Scoop.it!

How To Hire An Android Developer

How To Hire An Android Developer | Content Marketing | Scoop.it
If you have an Android project, you’ll need a skilled Android developer—but how do you find the right professional for your needs? Here’s an overview of what you can do to find and hire the freelance Android developer that’s best for your job.
Upwork's insight:
Get tips, resources, and a handy template for hiring an Android developer.
 
more...
No comment yet.
Scooped by Upwork
Scoop.it!

New Future Workforce Report Shows Companies Are Embracing Remote Workers—and Where They’re Falling Short

New Future Workforce Report Shows Companies Are Embracing Remote Workers—and Where They’re Falling Short | Content Marketing | Scoop.it
The Future Workforce Report suggests that companies that support remote work get critical work done and have fewer talent shortages. Read more findings from the report.
more...
No comment yet.
Scooped by Upwork
Scoop.it!

There's No Accounting for Millennials (Because They Dislike It)

There's No Accounting for Millennials (Because They Dislike It) | Content Marketing | Scoop.it
Most Millennials know they need help with their taxes, but only a small percentage of them do anything about it. Learn why in this article.
Upwork's insight:
Most Millennials know they need help with their taxes, but only a small percentage of them do anything about it. Learn why in this article.
 
more...
No comment yet.
Scooped by Upwork
Scoop.it!

How to Keep Your Apps Up-to-Date for iOS 11

How to Keep Your Apps Up-to-Date for iOS 11 | Content Marketing | Scoop.it
iOS 11 gives developers the tools to bring AR and machine learning to their iOS apps. In this post, we break down these new frameworks and what they add.
Upwork's insight:
Apple's iOS 11 update goes way beyond the normal slate of improvements and optimizations. Specifically, it allows iOS developers to take full advantage of two of the biggest trends in development today: augmented reality and machine learning. In this post, we'll take a look at both, as well as do a quick roundup of some of the other features mobile developers should take note of.
 
more...
No comment yet.
Scooped by Upwork
Scoop.it!

Why Sourcing Domestic Talent is Compelling—and Cost Effective

Why Sourcing Domestic Talent is Compelling—and Cost Effective | Content Marketing | Scoop.it
Let’s take a deep dive into the details and see if we can learn why more businesses are flocking to the latest hotspot for tech outsourcing — the United States.
Upwork's insight:
Let’s take a deep dive into the details and see if we can learn why more businesses are flocking to the latest hotspot for tech outsourcing — the United States.
 
more...
No comment yet.
Scooped by Upwork
Scoop.it!

Tips for Working with Freelancers from Different Cultures

Tips for Working with Freelancers from Different Cultures | Content Marketing | Scoop.it
Even if interactions with a remote freelancer only happen online, the delicacy of cross-cultural differences may still affect everything from agreements and deadlines to meetings and feedback. You won’t need to know every nuance of the culture you’re working with, but here are some general things to keep in mind when engaging freelancers in different cultures.
Upwork's insight:
Even if interactions with a remote freelancer only happen online, the delicacy of cross-cultural differences may still affect everything from agreements and deadlines to meetings and feedback. 
 
more...
No comment yet.
Scooped by Upwork
Scoop.it!

10 Social Media Tools That You Can Tailor to Your Company

10 Social Media Tools That You Can Tailor to Your Company | Content Marketing | Scoop.it
To help you out with your newest marketing venture, here are the 10 best social media marketing tools for small businesses.
Upwork's insight:
To help you out with your newest marketing venture, here are the 10 best social media marketing tools for small businesses.
 
more...
No comment yet.
Scooped by Upwork
Scoop.it!

The Future of Online Payments: Cryptocurrencies in Ecommerce

The Future of Online Payments: Cryptocurrencies in Ecommerce | Content Marketing | Scoop.it
There are a lot of challenges – regulations, trust, infrastructure, privacy, accessibility and so on – to get to a point where Bitcoin or any other alt-currency can become a mainstream payment method for eCommerce shops. Is Bitcoin stable enough to be used as a payment method for online shops? Is any other cryptocurrency stable enough to be used for the same purpose?
Upwork's insight:
There are a lot of challenges – regulations, trust, infrastructure, privacy, accessibility and so on – to get to a point where Bitcoin or any other alt-currency can become a mainstream payment method for eCommerce shops. Is Bitcoin stable enough to be used as a payment method for online shops? Is any other cryptocurrency stable enough to be used for the same purpose?
 
more...
No comment yet.
Scooped by Upwork
Scoop.it!

How Growing Development Teams Can Improve Their Workflows

How Growing Development Teams Can Improve Their Workflows | Content Marketing | Scoop.it
Coordination, consistency, and quality control become more non-negotiable as teams scale up. A good build process can’t be an afterthought, either.
Upwork's insight:
Coordination, consistency, and quality control become more non-negotiable as teams scale up. A good build process can provide the foundation for how a team collaborates, and many smaller organizations also have to consider their lack of dedicated IT professionals to troubleshoot issues.
 
more...
No comment yet.
Scooped by Upwork
Scoop.it!

5 MarTech Trends That Will Evolve Marketing in 2018

5 MarTech Trends That Will Evolve Marketing in 2018 | Content Marketing | Scoop.it
If you want to know what will shape marketing in 2018, just look where marketing technology is heading. Today, technology is much more than a dynamic arm of marketing – a sea of thousands of tools and resources for marketers to pick and choose from and add to their bag of tricks. Martech, the merging of the two disciplines, has become the backbone of everything we do.
Upwork's insight:
If you want to know what will shape marketing in 2018, just look where marketing technology is heading. Today, technology is much more than a dynamic arm of marketing – a sea of thousands of tools and resources for marketers to pick and choose from and add to their bag of tricks. Martech, the merging of the two disciplines, has become the backbone of everything we do.
 
more...
No comment yet.
Scooped by Upwork
Scoop.it!

Your Intellectual Property: How to Write a Statement to Protect Yourself

Your Intellectual Property: How to Write a Statement to Protect Yourself | Content Marketing | Scoop.it
To protect your ideas, write a protection plan, more commonly referred to as an intellectual property statement. Here’s everything you need to get started.
Upwork's insight:
To protect your ideas, write a protection plan, more commonly referred to as an intellectual property statement. Here’s everything you need to get started.
 
more...
No comment yet.