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GAFPA Scoop #1
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Variety of topics related to content marketing & strategy
Curated by
Brigitte Vleghels
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If you are wondering how much a video costs for content marketing, read this post to learn what influences the cost and how you can plan. 
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In this 2011 best-of edition from Content Marketing Institute, we cover the ever-popular topic of blogging from diverse expert perspectives.
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The rise of more personal communication channels and internet access has changed the function of branding. Now, raise the bar for branding.
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If you’ve spent any time at all learning about web design, online marketing, or conversion-rate optimization, you’ll have heard to never put calls to action below the fold. Interesting bit of UX from KISSmetrics. The notion of "The Fold" needs updating, if not deleting altogether. "The issue isn’t whether the call to action is visible when your prospect first arrives. The issue is whether your call to action is visible at the point where your prospect has become convinced to take action." In spite of everything, people will still read top to bottom, and (usually) left to right, so the CTA needs to be placed in the right place for that page. Cliches like "above the fold" really do very little to help.
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If you are only focused on content marketing tactics, you probably don't have a content strategy. Is this really important? Absolutely-and here's why.
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Understand how marketers are using content marketing with this new report: B2B Content Marketing: 2012 Budgets, Benchmarks and Trends.
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The 2011 Content Marketing Playbook is a great source to get started on the immense variety of available content channels. A short definition for each, as well as some tips end case studies make this publication a worthwhile read. It includes 42 individual content tactics with over 50 case studies you can use to help in your content marketing strategy. The top 10 include: 1. Blog 2. Enewsletter 3. White Paper 4. Article 5. eBook 6. Case Study 7. Testimonials 8. Microblogging (i.e., Twitter) 9. Webinar/Webcast 10. Video
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