Content Curation
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Why Content Curation Rules Social

Why Content Curation Rules Social | Content Curation |
When it comes to using content curation on social media, the saying “everyone is doing it” is actually true .According to curation giant Curata, best-in-class marketers use a content marketing mix of 65% created content and 25% curated content, and nearly every business is doing some kind of curation.
cheersitskaties insight:
Simply put, I believe the rise of social media was the catalyst for the rise of content curation. It's crucial for brands to have a strong social media presence because of the world's advancement into the digital age. Social media is the most personalized type of platform and gives brands the opportunity to share their values and more of who they are, as opposed to appearing purely promotional.
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The Key Value of Content Curation: Enhancing Who We Are

Via Robin Good
cheersitskaties insight:
I think curating content to reflect our own personalities and interests is key in creating a loyal audience with whom we can feel more connected.
Robin Good's curator insight, May 15, 2015 7:57 AM

"When we curate content online, it enhances who we are, both in the sense of... - we learn things, and we help to define ourselves by understanding our own interests - and in a more external way, by allowing other people to better understand who we are.

It becomes part of our ethos, part of our personal brand."

Dr. Gideon Burton of Brigham Young University offers an interesting insight into why curation is such a valuable activity for humankind by pointing out that our efforts to gather, collect and order the information chaos surrounding us, is a critical activity to understand ourselves, to learn more about anything, to make sense of the world we live in.

Even at the lowest, most amateurish level of social sharing or bookmarking, our best efforts to collect and order information, even when they are imperfect, incomplete or even inaccurate, do have great value.

The value is in the opportunity we create for others to discover, to get a better hint or a better understanding, of what we have collected and sorted. And even when collecting is a personal act of self-expression or a reflection of a pet interest, still, there is value, as "people are a very important way by which we can order our understanding of the world".

Content curation enhances who we are because it helps us Understand and Navigate the world we live in through someone else eyes and experience.

Inspiring. Truthful. Great perspective from which to look and appreciate the full value of curation.

Highly recommended. 10/10


Original full video lecture by Dr. Gideon Burton:

Dr. Gideon Burton:

The Forest of Rethoric an example of valuable content curation created by Dr. Gideon Burton

Judi Singleton's curator insight, October 21, 2016 3:18 AM
I do content curation for what I learn reading the articles and doing the research. 
Taskiy's comment, February 23, 2019 1:49 AM