Content Curation
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Why Content Curation Rules Social

Why Content Curation Rules Social | Content Curation |
When it comes to using content curation on social media, the saying “everyone is doing it” is actually true .According to curation giant Curata, best-in-class marketers use a content marketing mix of 65% created content and 25% curated content, and nearly every business is doing some kind of curation.
cheersitskaties insight:
Simply put, I believe the rise of social media was the catalyst for the rise of content curation. It's crucial for brands to have a strong social media presence because of the world's advancement into the digital age. Social media is the most personalized type of platform and gives brands the opportunity to share their values and more of who they are, as opposed to appearing purely promotional.
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Content Curation: Is Curation the Next Big Value Prop for Platforms? | Winner Take All

In late January, Facebook unveiled a draft of the bylaws in which it's new independent content oversight board will operate. Alex discusses the power of platform curation, whether or not users might pay for content curation, and talks about how tech monopolies could use curation to add value to their platforms.

cheersitskaties insight:
I think that yes, curation is the next big value prop for platforms. Creators and curators working together is extremely beneficial for everyone involved. Using content curators in addition to a platform's existing technological algorithms can give a more personalized, human touch and ensure that the audience is getting exactly what they want.
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7 Tactics For Content Curation Success By Heidi Cohen

7 Tactics For Content Curation Success By Heidi Cohen | Content Curation |

Excerpt from the article on Heidi Cohen's Blog:
"Content curation requires special skills, specifically, a strong point of view and expertise at content selection and presentation. It takes an expert with in-depth area knowledge to pick the content gems your audience seeks and needs.

1. Provide editorial selection expertise.
Become known as a trustworthy filter and thought leader on a specific topic.

2. Add commentary to augment existing information.
Give the selected information context for your specific audience.

3. Write attention-grabbing headlines.
Develop headline expertise within your organization.

4. Package your content to attract attention and facilitate consumption.
Outline and highlight key points.
Add images to appeal to readers’ visual senses.

5. Offer curated content on regular schedule.

6. Distribute curated content effectively across channels, platforms and devices.

7. Track results of curated content to achieve your objectives.
Incorporate appropriate content marketing metrics to determine content curation effectiveness..."

Each tactic is analyzed with more information. Read full original article:

Via Giuseppe Mauriello
cheersitskaties insight:
It is crucial to understand not only the models of content curation, but also the different ways in which you can expand upon them. I believe taking extra steps to add information on to your curations will help keep your audience interested and coming back for more.
TKWang's comment, September 8, 1:53 AM
TKWang's comment, September 8, 1:53 AM
TKWang's comment, September 8, 1:53 AM
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The Key Value of Content Curation: Enhancing Who We Are

Via Robin Good
cheersitskaties insight:
I think curating content to reflect our own personalities and interests is key in creating a loyal audience with whom we can feel more connected.
Robin Good's curator insight, May 15, 2015 7:57 AM

"When we curate content online, it enhances who we are, both in the sense of... - we learn things, and we help to define ourselves by understanding our own interests - and in a more external way, by allowing other people to better understand who we are.

It becomes part of our ethos, part of our personal brand."

Dr. Gideon Burton of Brigham Young University offers an interesting insight into why curation is such a valuable activity for humankind by pointing out that our efforts to gather, collect and order the information chaos surrounding us, is a critical activity to understand ourselves, to learn more about anything, to make sense of the world we live in.

Even at the lowest, most amateurish level of social sharing or bookmarking, our best efforts to collect and order information, even when they are imperfect, incomplete or even inaccurate, do have great value.

The value is in the opportunity we create for others to discover, to get a better hint or a better understanding, of what we have collected and sorted. And even when collecting is a personal act of self-expression or a reflection of a pet interest, still, there is value, as "people are a very important way by which we can order our understanding of the world".

Content curation enhances who we are because it helps us Understand and Navigate the world we live in through someone else eyes and experience.

Inspiring. Truthful. Great perspective from which to look and appreciate the full value of curation.

Highly recommended. 10/10


Original full video lecture by Dr. Gideon Burton:

Dr. Gideon Burton:

The Forest of Rethoric an example of valuable content curation created by Dr. Gideon Burton

Judi Singleton's curator insight, October 21, 2016 3:18 AM
I do content curation for what I learn reading the articles and doing the research. 
Taskiy's comment, February 23, 2019 1:49 AM
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Created vs. Curated Content: Which One is Better?

Created or Curated? Knowing the strengths of each type of content will help you make the right decision when developing your next content strategy.
cheersitskaties insight:
I agree with this article's idea that a proper balance of created and curated content is the best strategy for a successful campaign. I don't think that one type is necessarily better than the other, just that they each thrive in different situations.
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10 Reasons For Content Curation

10 Reasons For Content Curation | Content Curation |
cheersitskaties insight:
The rise of content curation has led us to discover (and continue discovering) a wide range of uses for it. I think it is imperative for brands to keep up with the advancement of social media and content curation in order to stay relevant and continue growing.
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13 Real-World Examples of How Content Curation Can Be Monetized

"Real-world examples showing how gathering, collecting, organising and adding value to existing available information can create useful and economically sustain…"

Via Robin Good
cheersitskaties insight:
These slides give extremely good examples of successful and profitable content curation in a good range of situations. I think content curators can really benefit by seeing and understanding how strategies, tools, and concepts work together in practice.
Graur Nicoleta's curator insight, October 12, 2015 3:50 PM

Useful information

Thorsten Strauss's curator insight, October 25, 2015 3:41 PM

Best practice: curation and business model thinking. Great presentation on monetization.

Gilbert C FAURE's curator insight, December 16, 2017 6:54 AM
principles are very good!
examples are not so well known, so not successful.. 
to monetize, you should find people interested in paying your time