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7 Tactics For Content Curation Success By Heidi Cohen

7 Tactics For Content Curation Success By Heidi Cohen | Content Curation Final Curation | Scoop.it

Excerpt from the article on Heidi Cohen's Blog:
"Content curation requires special skills, specifically, a strong point of view and expertise at content selection and presentation. It takes an expert with in-depth area knowledge to pick the content gems your audience seeks and needs.

1. Provide editorial selection expertise.
Become known as a trustworthy filter and thought leader on a specific topic.

2. Add commentary to augment existing information.
Give the selected information context for your specific audience.

3. Write attention-grabbing headlines.
Develop headline expertise within your organization.

4. Package your content to attract attention and facilitate consumption.
Outline and highlight key points.
Add images to appeal to readers’ visual senses.

5. Offer curated content on regular schedule.

6. Distribute curated content effectively across channels, platforms and devices.

7. Track results of curated content to achieve your objectives.
Incorporate appropriate content marketing metrics to determine content curation effectiveness..."

Each tactic is analyzed with more information. Read full original article:
http://heidicohen.com/content-curation-success



Via Giuseppe Mauriello
Amanda Schenks insight:
The line between content creation and content curation is blurred. While creators are generating the majority of the content, curators are working hard to ensure that the content is attractive enough to pull in an audience. 
TKWang's comment, September 8, 1:53 AM
nice
TKWang's comment, September 8, 1:53 AM
nice
TKWang's comment, September 8, 1:53 AM
nice
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What the heck is content curation? #contentcuration

What the heck is content curation? #contentcuration | Content Curation Final Curation | Scoop.it

You’re probably already doing it.

Content curation is the practice of reading, vetting and reposting content published by others for your own audience. But it doesn’t end there. Curation requires you to dig for stories relevant to your followers, select those that are of the highest quality and put these stories “into a context with organization, annotation and presentation,”Beth Kanter notes. If you’ve ever assembled a round-up of news on your brand’s blog or excerpted quotes for a webinar, you’re a curator.  If you’ve ever shared a link on Twitter or an update on Facebook with your own commentary—all of us, probably—yup, still a curator. Stephanie Buck observes on Mashable, “If you use the web, you are a curator.”


Via Brian Yanish - MarketingHits.com
Amanda Schenks insight:
Although people may not be completely aware of it, we are all content curators. From our seemingly random Twitter feed to our meticulously organized Pinterest boards, we are all content curators. Educating ourselves on what content curation precisely is will do nothing but increase our awareness and skills.
Suzanne Pinchin's curator insight, September 8, 2013 3:11 AM

Boost your brand awareness with content creation

Daniel Jimenez Zulic's curator insight, September 9, 2013 4:32 PM

Curacion de contenidos desde la perspectiva del marketing

LennyFromTheBlock's curator insight, June 22, 12:11 AM
"If you use the web, you are a curator."
That one sentence is what you need to know through your whole life in the social media world. You are being a curator with every thing you do. Your Twitter page is a curation of all the things you retweet and reply to. When you go on facebook and give some insight on a post, you are a curator.

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Content Curation and the Art of Social Media

Content Curation and the Art of Social Media | Content Curation Final Curation | Scoop.it
A lot of businesses have added content curation to their marketing strategy. Here are some reasons you may want to consider doing the same.
Amanda Schenks insight:
Social media is an art. No matter what your eighty-five year old grandfather says, your Instagram feed is art. Content curation in social media relates to all of the art, music, and news updates relevant to our lives and interests. 
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Content Curation Strategy: A 5-Step Journey #Infographic #contentcuration #marketing

Content Curation Strategy: A 5-Step Journey #Infographic #contentcuration #marketing | Content Curation Final Curation | Scoop.it

Marketers Who are hoping to better engage buyers With Their content curation Should Consider adding content to Their marketing strategy. . In fact, research Indicates That leading marketers are curating 25% of all the content That They publish By curating third-party content, you will :



Great infogragh
Via Brian Yanish - MarketingHits.com, massimo facchinetti
Amanda Schenks insight:
While everyone online can be classified as a content curator, not as many are knowledgable about the subject. This infographic can teach the basics to any new curator, or a seasoned user that wants to brush up on their skills.
Brian Yanish - MarketingHits.com's curator insight, October 1, 2015 1:23 PM

"Start with the Why" - Here is a great infographic from the team at Curata about WHY businesses should be using content curation in their marketing strategy.

 

I could not a agree more, as someone who is curating and shared content for clients, it has the power to drive traffic right back to your website. 

Gary Obermeyer's curator insight, October 2, 2015 11:15 AM

This will be very helpful for the non-profit groups with which I'm working. 

LennyFromTheBlock's curator insight, June 21, 9:49 PM
Want to learn about Content Curation easily? This infographic is a great way to understand just how easy curating can be. I highly suggest it!
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Content Curation Strategies for Corporate Learning

Content Curation Strategies for Corporate Learning | Content Curation Final Curation | Scoop.it
Welcome to the legacy Media1derland blog site. Please visit our new site for the latest on performance improvement for today's workplace. In my previous blog post, Your New Role: Learning Content Curator, I underscored the need for corporate learning professionals to begin to let go of content creation and start nurturing a content curation mindset.…
Amanda Schenks insight:
Entering a new position at a company can be daunting, and even more confusing if the information taught to new hires is not presented in a way that is easily viewed and comprehended. Learn how to curate information information in a way that is both professional, understandable, and accessible. 
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7 Tactics For Content Curation Success By Heidi Cohen

7 Tactics For Content Curation Success By Heidi Cohen | Content Curation Final Curation | Scoop.it

Excerpt from the article on Heidi Cohen's Blog:
"Content curation requires special skills, specifically, a strong point of view and expertise at content selection and presentation. It takes an expert with in-depth area knowledge to pick the content gems your audience seeks and needs.

1. Provide editorial selection expertise.
Become known as a trustworthy filter and thought leader on a specific topic.

2. Add commentary to augment existing information.
Give the selected information context for your specific audience.

3. Write attention-grabbing headlines.
Develop headline expertise within your organization.

4. Package your content to attract attention and facilitate consumption.
Outline and highlight key points.
Add images to appeal to readers’ visual senses.

5. Offer curated content on regular schedule.

6. Distribute curated content effectively across channels, platforms and devices.

7. Track results of curated content to achieve your objectives.
Incorporate appropriate content marketing metrics to determine content curation effectiveness..."

Each tactic is analyzed with more information. Read full original article:
http://heidicohen.com/content-curation-success



Via Giuseppe Mauriello
Amanda Schenks insight:
The line between content creation and content curation is blurred. While creators are generating the majority of the content, curators are working hard to ensure that the content is attractive enough to pull in an audience. 
TKWang's comment, September 8, 1:53 AM
nice
TKWang's comment, September 8, 1:53 AM
nice
TKWang's comment, September 8, 1:53 AM
nice
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12 Attributes of a Successful Content Curation Strategy

12 Attributes of a Successful Content Curation Strategy | Content Curation Final Curation | Scoop.it
Need to add content curation strategy to your content marketing? Here are the 12 attributes your content curation should include.
Amanda Schenks insight:
We are all content curators. And even the most uneducated curators can infer that curating means organizing content to appear a certain way. However, there are many more elements of a successful content curation strategy. 
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What Is Curated Content? All You Need To Know In 2020

What Is Curated Content? All You Need To Know In 2020 | Content Curation Final Curation | Scoop.it
Amanda Schenks insight:
Creating original content in a manner quick enough to keep up with what is trending is not always a possibility - no matter the size of the company. Curation has become an equal, if not more than impactful way to convey the same message. 
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Good Content, Bad Content and Content that Can Go Both Ways

Good Content, Bad Content and Content that Can Go Both Ways | Content Curation Final Curation | Scoop.it
I've defined 37 types of content—some good, some bad, some that can go either way. You'll want to dig into this list of good and bad content types.
Amanda Schenks insight:
This article from digital marketing consultant Barry Feldman is an in depth look at the different types of content creators and curators should both aim for and avoid. Feldman teaches about the real struggles that content creators and curators face when trying to produce for an audience. Seemingly basic yet frequently encountered mistakes are addressed, as well as thought out solutions. 
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Created vs. Curated Content: Which One is Better? 

Created vs. Curated Content: Which One is Better?  | Content Curation Final Curation | Scoop.it
Amanda Schenks insight:
Determining whether to go the route of content creation or curation is one that heavily depends on the resources at the company's disposal. Both have distinctly helpful benefits that must be thuroughly evaluated before deciding.
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Content Curation Is Not Content Marketing

Content Curation Is Not Content Marketing | Content Curation Final Curation | Scoop.it

From Robin Good's insight:

"Many content curation startups, and many of the people using curation tools will probably not like what I have written in this article, but I have a hard time behaving as if I couldn't see a cardboard façade that's been sold for a real destination.


Content Curation has been hijacked and has been sold as a cheap and easy solution for content marketers plagued by the growing problem of getting greater attention from their readers and therefore of how to produce more quality content within tighter and tighter time constraints..."


Read full and interesting Robin Good's insight below.



Via Robin Good, Giuseppe Mauriello
Amanda Schenks insight:
The media industry is just one blurred line. Every subject and specialty overlaps at least a tiny bit with another. However, though content curation and content marketing are frequently seen as synonymous, they are distinctly different. 
i.e. Realty's curator insight, March 25, 2014 4:06 PM

Are you creating value or noise?

Barbara Hart Radisavljevic's curator insight, March 26, 2014 7:13 PM

Quality content curation takes time. It takes time to read sources before promoting them. 

LennyFromTheBlock's curator insight, June 21, 9:56 PM
I've always wanted to know the difference, if there was any, between content curation and content marketing, and I found it! I found out there is a huge difference between the two and even though they sound like the same things, they are not. This article is such an easy read if you have extra time on your lunch break or on the bus to work! 
Content curation is looked at as easy and effortless but actually is more time consuming because you have to go through site after site, and infographic after infographic to look for the perfect ones for your intended audience.
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Content curation for communication teams: your guide for external audiences

Content curation for communication teams: your guide for external audiences | Content Curation Final Curation | Scoop.it
We talk a lot about content curation and how it can help companies thrive in their industries. We often focus on helping marketers discover and curate the best content possible, as well as on enabling team leaders and executives to drive employee advocacy.
Amanda Schenks insight:
Automated content discovery is not enough to ensure that your intended audience is receiving and viewing the desired content. Content monitoring is a necessity when it comes to guaranteeing that curated communications coming from organizations are being received as they were intended to. 
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Content curation for internal communications: your go-to guide for success

Content curation for internal communications: your go-to guide for success | Content Curation Final Curation | Scoop.it
If you’re in charge of your company’s communications, you have a lot on your plate at all times.

You’re handling media relationships, working with your social media team, and monitoring news about your company.
Amanda Schenks insight:
Internal communications is an integral part of creating a business or organization with strong morale, loyalty, and understanding. Curating internal communications properly is necessary in order to best inform employees of news such as new hires, press coverage, company events and more. Upper management as well as lower level employees should be educated on how to properly communicate with their coworkers. 
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