Consumer engagement and IMC
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Consumer engagement and IMC
This topic is about how consumer engagement is changing in the digital era in relation to IMC.
Curated by Callum Sweeney
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How simple psychology can help increase brand engagement

How simple psychology can help increase brand engagement | Consumer engagement and IMC |
Regularly engaging content is the holy grail of any social media page. However, most strategies tend to focus on posting content relevant to them without really considering what it ...
Callum Sweeney's insight:

This article talks about how brand engagement can be increased through the use of psycology and social media. It talks about different types of social media, such as Instagram, and then gives examples of campaigns that used this medium effectively. 

Li Ma's comment, August 20, 2013 6:08 AM
Hi, Juju, I think your comment is pretty good, and I agree with you. In this article, it explained how simple psychology can help increase brand management. Engaging content is a big thing in social media page, but most companies only focus on posting the content that relevant to them, and not care about what are the consumer looking for. Thus, to make the content better and interesting, the author gave some ideas about how to improve the content and engage the consumer. The tips are include understanding the audience, give them a powerful reason to act, offer tasks with a clear goal, build up familiarity, evoke emotion, keep surprising and also the power of imagery. With aligning all those tips, it will make the engagement content more different and gave a better consumer engagement.
David Weng's comment, August 20, 2013 1:10 PM
Hi Juju, I think this article is really useful and interesting, it tells the how simple psychology can help increase brand engagement. I can clear understand what is this article tries to bring, from the first one, Understanding your audience, to know their needs and desires. The second one gives them a powerful reason to act, to find the reason that makes them believe and buy. Offer tasks with a clear goal, to understand clear goals will help to increase the engagement. Build up familiarity, increase that sense of familiarity. Evoke emotion, to give consumers positive response. Keep surprising, don’t make consumer feel boring. The last one is the power of imagery; a picture paints a thousand words, has an immediate message and is obviously more visually appealing. These all the important points needs to be remember.
Jasmin Vallance's comment, August 23, 2013 12:30 AM
I really liked this article. It was relate able, as I've seen these kinds of campaigns before. This looks at brand engagement along with the fundamentals of psychology, which go hand in hand. Most companies focus on promoting their product which can get very boring and turns the consumer off. This article looks at how marketers can use the needs and desires of customers to better further their product. Companies can increase their exposure by not just looking at how many "likes and shares" they are getting but by looking at the conversation around them they can then answer questions and get a better understanding about their customer and use that to their advantage. This article provides various tips and suggestions on evoking an emotional response from the consumer. Therefore this article has very useful tips and suggestions which should be remembered.
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Consumers Embrace Social Media for Brand Engagement, AR Poised to Grow, and More | Social Media Today

Consumers Embrace Social Media for Brand Engagement, AR Poised to Grow, and More | Social Media Today | Consumer engagement and IMC |
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Callum Sweeney's insight:

This article gives really good insight into how companies and marketers can and should use social media to effectively engage consumers. It gives awesome practical advice and even suggests which social media to use for specific circumstances. Also provides a lot of very interesting stats about social media usage.

Cen Xun's comment, September 26, 2013 8:40 AM
good article, its explained the important role which social media played for communicate with customer and in a marketing strategy.
Emily Zhang's comment, September 26, 2013 10:27 AM
This article effectively analysis the importance of IMC in a marketing strategy. Nowadays, social media has become the most effective trend to create consumers' loyalty and trust. Most companies used it as a communication tool to deal with customer; thus social media can also affect the customer's decision making.
Norman Vaz's curator insight, September 27, 2013 1:40 AM

This article talks about why social media is vitally important in todays business world. The article stated that consumers are more likely to trust the brand if they have some sort of social media sight. In my opinion this is true as in todays technological world everybody believes in social media.