IMC Milestone 2
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IMC Milestone 2
Consumer Decision Making Process. Understanding the consumer decision making process.
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The Importance of Good Communication To A Business | Content for ...

The Importance of Good Communication To A Business | Content for ... | IMC Milestone 2 |
Good communication is important to the favourable handling of customer complaints. It is essential in keeping any negative word-of-mouth issues to an absolute minimum.

Via Mareta Simanu Sapolu
ShaLino's insight:

The moral of this article is that communication is the most important key factor in any business. In relation to the IMC process without good communication, a company can obtain many faulties which can lead to an unstable brand equity, image and reputation. Everyone plays an important part in keeping a company current. No matter how good your products are, without good communication skills within a business and towards your consumers, a company will be sure to experience tough times and relationships as well as miscommunication and misunderstandings which can lead to many flaws. 

Manea Murray's comment, April 7, 2013 4:56 AM
The key elements of this article demand that it is essential for companies to have quality communication skills to ensure successful team performances, consumer relationships and overall productivity in relation to the IMC process. Lack of good communication contributes to misunderstandings between staff, downfall of business and its marketing reputation. For example, disgruntled staff and consumer complaints.
Mareta Simanu Sapolu's comment, April 8, 2013 5:15 AM
Absolutely, a combination of good communication skills and knowledge with experienced staff who consistently deliver good communication will definitely bring success to an organisation..
Georgia Hogarty's comment, April 9, 2013 6:10 AM
Success for an organisation is a combination of things. Some of these include things such as communication skills and experienced staff. This is the key to a successful business.
Rescooped by ShaLino from Consumer Behaviour- consumer decision making!

Six Stages of the Consumer Buying Decision Process

Six Stages of the Consumer Buying Decision Process | IMC Milestone 2 |
3Digg me Ever wonder how you make a decision when you buy something? Do you naturally go through a process? Well, research has shown, that a consumer goes through a buying decision process when purchasing something.

Via Deveshnee Moodley
ShaLino's insight:

This article is briefly decribing the six stages of the consumer buying decision process; problem recognition, information search, evaluation of alternatives, purchase decision, purchase and post-purchase evaluation. It is significant for marketers to understand this process of consumer buying decision making. Competing companies need to know that various clients mean various needs. They also need to understand that customers buy due to certain needs, they explore their purchases from various companies before making their final decision. Understanding the process of consumer buying decision making can be very beneficial to a company and their sales. 

Delzin Balsara's comment, April 9, 2013 4:57 AM
marketers need to realize that there are important factors that consumers may be effected by when purchasing a product. It can effect their everyday lifestyle and their buying decisions for the future. The process of the consumers decision will change as the need for it will be different everytime.
Prianka Patel's comment, April 9, 2013 5:33 AM
this article definitly illustrates the idea about how consumer behaviour really relates to how consumers purchase. this article has defined the decision making process of the way consumers buy very effectively has it defintily shows how consumer behaviour comes into this. this article builds insight towards education of markets how they need to learn the way consumers behave and react towards purchasing. companies need to acknowledge the process of consumers decision making to purchasing, as this is how companies will become profitable as they then can base their marketing strategies and marketing plan by the way in which consumers purchase. .
Georgia Hogarty's comment, April 9, 2013 6:06 AM
It is extremely important for a marketer to under consumer behaviour, what it stands for and the key factors and what influences their buying decisions. This article is simple to read and the points are clear. Education of marketers is important as they need to learn to way of the consumer which will help in the long term of their business.
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How Interactive Displays Are Helping Customers Buy Smarter - PSFK

How Interactive Displays Are Helping Customers Buy Smarter - PSFK | IMC Milestone 2 |

With the help of partner iQ by Intel, PSFK builds a hypothetical retail store that can better engage customers with the use of digital displays.


In the age of, physical stores have to compete more than ever to provide customers with a shopping experience that rivals the ease and convenience of online shopping.


The use of interactive digital displays are helping to provide customers with an immersive experience that engages multiple senses, something that’s impossible to replicate on the web.


But how and where in-store to best capture the hearts and minds of your shoppers? In this piece, created in partnership with iQ by Intel, PSFK takes a journey around a hypothetical store to point out where a retailer could use digital displays to augment the current experience.

ShaLino's insight:

IMC perception is the process of how customers select, recieve, organise and comprehend information to create an important picture of the world. Consumers are attracted to what they see which is also known as perception. This article discusses how interactive technology displays can effect and pursade a consumers perception of a brand or company. It portrays an understanding of the positive effects of involving customers through digital displays such as increase in sales and clients. 

Gavin Lionheart's comment, April 6, 2013 8:41 PM
It's a possitive thing to see when two organisations work together to build a stronger business, in this case addidas and Intel. Giving consumers the first hand experience is good investment in any market in my opinion. By using clever technology to present well of your store is also a bonus, as it is eye catching.
Manea Murray's comment, April 7, 2013 5:30 AM
Interactive displays are the way forward for coaxing customers to buy smarter. The visuals attract consumers, draw them in and persuade them to purchase products. It also gives the consumer a variety of choices to make decisions about purchasing specific products. Based on IMC these marketing plans are strategic, innovative and interactive. This plan allows companies to be competitive with their products. For example, interactive walls and window displays. Overall the article indicates that interactive displays meet both brand and consumer goals along with increasing sales.
Georgia Hogarty's comment, April 9, 2013 6:08 AM
I agree with this article. Brands and companies that work together to come up with a creative way to market a product by using interactive technology, in this case Adidas and Intel. Giving a consumer a first hand experience is a good way in investment.