Consumer Behaviour(IMC)
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Consumer Behaviour(IMC)
the study of people's activities and the processes they use to select, secure, and dispose of products, services, experiences, or ideas
Curated by Liwei Zhou
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Consumer attitudes, trends and behaviour around the Globe | Winkle

Consumer attitudes, trends and behaviour around the Globe | Winkle | Consumer Behaviour(IMC) |
Healthcare: about 50% of people would try to self-diagnose, while only 7% would definitely not.
Liwei Zhou's insight:

It is a very interesting topic. Understanding consumer attitudes, trends and behaviour around the globe helps us to make an appropriate market strategy. The author described different attitude to different product. The attitudes towards food for example, Dutch and Chinese peopel never prize local product. I do not how Dutch market works, however, I am quite familiar with Chinese market. It is ture that most of Chinese people do not trust the quality of local products such as milk powder. Even the quality of the milk powder is good enough, they still like to buy milk powder from overseas. In their mind, anything from overseas is much better than products in local market.

Rosaria Gordon's comment, April 3, 2013 10:39 PM
I think it is very important to alter a campaign to target each country while still maintaing the same message. Brands who have effective marketing campaigns seem to be able to do this and the benefits definitely pay off. If a brand can link its product or service to its audience then they gain the audiences attention and a relationship between brand and consumer is developed.
Zhaowei Lu's comment, April 4, 2013 6:52 AM
The article you provide is very useful, in my opinion that customers consumer attitudes play an important role in marketing strategy. Understanding consumer's attitude not only help business to set up successful target, but also makes time management, which gives short time to achieve more goals. Other point I do agree about the above opinion about buy from overseas. I am also a Chinese person, from point of view, it is true that all most chinese people prefer buying good quality staff from overseas, I doubt that are there real good qualities than china ? Perhaps there might be. However, it has been long time in Chinese people's expression that there is no comparison if two products compare from oversea and local products. They must pick overseas one
Jieyi Situ's comment, April 9, 2013 9:33 AM
Great topic and really actual facts of the consumer trends and attitudes for different aspects of products. It is very important to study and understand consumers' thoughts, what they like to purchase and what motivate them to purchase. Consumers would have different attitudes for products based on their own growing environment and cultural background. Very agree with Zhaowei and Liwei, most of the Chinese people dont really trust their local brand or local product. It is a good idea that companies make different strategies to adapt to different consumers from different cultural backgrounds.
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Teen Girls Most Likely to Rely on Mobile for Internet - eMarketer

Teen Girls Most Likely to Rely on Mobile for Internet - eMarketer | Consumer Behaviour(IMC) |

Girls, low-income teens more likely to access internet via mobile

Teen digital mavens have been quick to adapt their web habits to mobile  devices, and now some are even using their phones as their primary internet  access point.


According to a September 2012 study of teens and technology conducted by  the Pew Internet &  American Life Project, 95% of youths aged 12 to 17 had access to the  internet, 74% had mobile access to the internet (i.e., via phone or tablet), and  25% accessed the internet primarily through a mobile device.



Liwei Zhou's insight:

The demographics shows that there is significant increase in use of smartphones found among internet users as a whloe. It is quite interesting that I found  30% of teens in households with annual income under $30,000 accessed the internet primarily via mobile, compared  with 14% of teens in households earning $50,000 to $74,999, and 24% of teens in  households earning $75,000 or more. I was wondering why the percentage of teens from lower income family using mobil accessing internet is higher than the teens from mid income family. It is because of the teens from lower income family can use smartphones which is cheaper to access internet instead of using computers. understanding consumer behaviour of teens helps business to make a appropirate maket segament strategy in the future. For example, the software or plantiform designed for teen mobile device user is more likely to fulfuil teenagers' needs.   

Kevin Chai's comment, April 5, 2013 12:21 AM
The article seems very narrow in its assumptions especially when focused on 'low income teens'. Low income teens may be more likely to access the internet via smart phone, but this may simply be due to the fact that higher income teens have access to the internet via PCs or laptops. the same could be said of females more likely to use the mobile for internet than males, as it could be simply that males are more likely to be using home computers for internet rather than their smart phone.
Jack Tang's comment, April 5, 2013 4:04 AM
I agree with Kevin's point. Low income teens most of them don't have the money to buy other electrical devices to go online. One smart phone that they buy may cost two month or more for them to cover the spent. For high class teens they have other devices like laptop, tables and xbox to go online and view the items that they want to look at.
Jieyi Situ's comment, April 9, 2013 12:04 PM
It seems that people cannot live without a cellphone or a smartphone nowadays. As technology develops, smartphones are being more and more common in our lives, and low-aging trends apparent. As people comment above, teens from lower income families are more likely use a smartphone instead of using a computer or laptop. I think it is a very good challenge for companies to make strategies to meet those teens needs, because teens is a big part of the target markets as well.
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Consumers Visit Retailers, Then Go Online for Cheaper Sources

Consumers Visit Retailers, Then Go Online for Cheaper Sources | Consumer Behaviour(IMC) |

Target and Best Buy have been fighting back against showrooming, where people check out the goods in brick-and-mortar stores with the express intent of finding them cheaper online (hello, Amazon). But Placed, a mobile analytics company, found that those retailers are far from alone in being showroomed.


Placed gets its data from measuring the physical location of mobile phone users who consent to be tracked and overlaying it with survey data about people's brick-and-mortar shopping behaviors, and also dug up some interesting data about showrooming habits by gender. And there's more reason for retailers to be concerned.


According to Gartner research, less than 10 percent of consumers give the business to the online site of the retailer that they showroomed

Liwei Zhou's insight:

I believe that the retailers with showroom is getting more difficult to get profit than ever before. the main reason why is because of the fast developing digital informaion industy. Nowadays, information sharing is far more faster than ever. The price of the product customers are looking for is one the top reason to consider with. It is unblieveable that no more than 10 percent of consumers give the business to the online site of hte retailer that they showroomed. It seems that retailer with showroom provide a platiform to customer to choose what they want but make final buy on other website which offers cheaper price. customer behaviours is getting changed time by time, it is a big challenge for traditional retailers with showroom in entire world. How to push customers make fianl buy decision in where they visit is a serious topic for now and future. 

Rosaria Gordon's comment, April 3, 2013 10:43 PM
I have to say I am definitely guilty of this as well. I much prefer to browse the web in the privacy of my own home and find I can gain all the information I need before making my purchase. However, I have talked to a lot of people who are still scared of using the internet due to being scammed and ripped of. I think their is definitely some technique to buying online, especially when it comes to clothes as you need to understand how the product will fit, and I think the only way to learn these things is with practise. I think as more people become technologically advanced, online shopping may pose a problem for small New Zealand retailers, but at the same time there are a lot of people who much prefer to be able to examine the product first hand - and the people who are too impatient to wait for something to arrive in the mail!
Zhaowei Lu's comment, April 4, 2013 7:17 AM
The article after I read gives me some thoughts. First, it is obvious that people now buying products from online become more and more, why? it is convenient, no petrol fees, no traffic jams, no time consuming, just browsing from online, then click it , finally product would be delivered.It does sound simple, but when it comes to clothes or something else require people to fit, it still makes people to come to shops to try on, and check quality. As far as I am concerned, New Zealand as a small country with high social warfare, it requires people to pay GST, if some products can be sold from websites like trademe, it does not pay any GST, but it is still business. Therefore, it might be a problem
Jieyi Situ's comment, April 9, 2013 12:27 PM
It is true that more and more people trend to shopping online instead of shopping at showrooms, especially for the electric and digital products. There are some reasons for this phenomenon which are more convenient, cheaper, and products will be delivered. It's a great challenge for the retailers to deal with this problem. They need to pick up the advantages that shopping at showrooms and attract consumers.