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Le Community Manager porte la voix et l’image de l’entreprise sur les réseaux sociaux. Il gère la relation de la marque avec les consommateurs et met en place techniques et outils marketings permettant d’influencer les internautes et de fédérer les communautés autour de l’entreprise qu’il défend. http://www.web2partner.com
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Rescooped by Jean-Jacques Roland from Public Relations & Social Marketing Insight
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3 Ways to Optimize Your Brand’s Social Media Marketing Success

3 Ways to Optimize Your Brand’s Social Media Marketing Success | Web Community | Scoop.it

In the early stages of social media marketing maturity, business use of social media tends to go through a series of phases from not doing anything to beginning to monitor social channels to sharing content and building community. Eventually, they find their way to some form of social sales or social commerce.


To jump start the move towards a social media marketing strategy that starts to align with measurable business outcomes, here are 3 ways many companies can optimize their approach to social media.


These are not magic tricks or some secret, hyper advanced tactics no one knows about. They are a few of the things that most companies suck at when it comes down to implementing social media marketing. Stop the suck and start the winning!...


Via Jeff Domansky
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Jeff Domansky's curator insight, 22 October 2014, 08:18

While nearly 90% of companies are using social media for marketing, the distance between "using" and "succeeding" is of Grand Canyon proportions says Lee Odden.

Grant Vanderwagen's curator insight, 22 October 2014, 12:55

Social Media Marketing Success

Rescooped by Jean-Jacques Roland from Public Relations & Social Marketing Insight
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What’s in Your Marketing Mix? - Business 2 Community

What’s in Your Marketing Mix? - Business 2 Community | Web Community | Scoop.it

Although some marketers claim to use a single platform to grow their business, these successes are, quite honestly, the exception rather than the rule. For the rest of us, success is achieved by sharing the right messages with the right people across a range of platforms. The best marketing mix is the combination of the most effective tactics and platforms to showcase your products and/or services, to tell your story, and to provide to the right people the information they need in order to make the decision to buy from you....


Via Jeff Domansky
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Ade Omomo's curator insight, 28 October 2013, 07:00

My main take on this article is that, its important that businesss use the "horses for courses" approach to content circulation.  Any given message can be spread across several different channels if its in the appropreate format for easy consumption for the the intentded audience

debbieleven's curator insight, 28 October 2013, 13:55

It's about building your network too so that your content gets seen.

Alyce-Maree Simonetta's curator insight, 28 October 2013, 21:09

Integrate or disintegrate !!