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Challenges within marketing communications are generally reserved from the perspective of the consumers. Issues surrounding trust, authenticity, and transparent communication of information is the question the post How ...
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Manyang Manyang's comment,
May 8, 2013 11:40 PM
CSR communication is shaping up many brands through a better relationship with customers. Social media like Facebook and Twitter are clearly growing rapidly so if brand majors use this communication effectively to advertise their products or services directly to those people. This approach has many benefits toward those brands in term of market share and brand equity would also increased too.
Johnny Li's comment,
May 9, 2013 10:00 PM
Company around the world are increasingly aware of the importance of CSR communication. However, how many of those comanies are seriously running a programme for CSR communication and how effective are they remains questionable. Just like what the article explains, CSR can benefit a company’s reputation and help create brand ambassadors, but only if it’s communicated properly. The author also points out the specific case in India. In india, there are many creative CSR ideas however the lacking of clear goals making it only half-baked. The CSR communication in India and even in the world is yet to achieve its full potential.
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This article is good at explaining social media as a strong platform for marketing communication. I like how this article has explained how each generation has embraced social media as a form of communication. This article states that only 25% of small to medium sized businesses have embraced social media promotion. This small percentage could possibly be because of their campaigns not being fully planned and budgeted for. Another possible reason for such a small percentage could be because of their brand not being fully established in the social environment; other businesses who are in the same market sector could have already established themselves in the social environment.