Communicating With Consumers: IMC
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Communicating With Consumers: IMC
10 Common & Effective Emotional Triggers - Consumer Emotions
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Rescooped by Georgia Hogarty from The MarTech Digest!

Marketing Strategy and Planning: How To Avoid Marketing Budget Disasters | B2B Marketing Insider

Marketing Strategy and Planning: How To Avoid Marketing Budget Disasters | B2B Marketing Insider | Communicating With Consumers: IMC |

Five Steps to Avoid a Marketing Strategy and Planning Disaster:

1. Identify your business goals and evaluate them in context with the latest marketplace realities and customer research. Start with the customer problems you can solve and take their perspective.
2. Ruthlessly evaluate what worked and what didn’t in the past. Pick winners and prune the losing tactics, techniques and processes. Shift people to where they are needed most.
3. Model the appropriate marketing mix in order to achieve a higher return on marketing spend.
4. Define a Content Strategy based on the needs of todays’ buyers. Create an audience-first marketing mentality.
5. Define an always-on, inbound marketing approach that produces more efficient and effective marketing outcomes.


Via CYDigital
Georgia Hogarty's insight:

This article outlines the brief steps a business takes to make a successful marketing plan. This is a good article but it doesn't go indepth enough for it to be extremely helpful.

Maka Tuwe's comment, August 22, 2013 5:46 AM
The importance of a budget when it comes to planning any marketing activity is important as it outlines and gives direction as to how much can be spent. In order to not go over budget or to under estimate how much one needs to spend, there is a need for a budget. This article highlights that it is not just about the budget but it is about the planning that occurs before the budget. Things that have to be taken into consideration when planning a budget is establishing what the business goal is plus evaluating what has worked in the past and what hasn't. As the marketing climate is transforming along with the mindsets of most consumers it is important to evaluate in order to not make a loss.
Alexandra Renall's comment, August 22, 2013 3:53 PM
"Define a marketing strategy based on the needs of today's buyers" - I believe this point is extremely valid. Consumption patterns change every year and to be a successful marketer one must analyse the current purchasing trends. Marketers need to realise that financial markets are still recovering from a recession, therefore people are not buying as many products as they used too. By considering such details, marketers will most likely avoid planning disasters.
Leigh Cowan's curator insight, December 2, 2014 8:02 PM

If your Marketing Planning isn't quite 100%, but needs to be perfect, check out

Rescooped by Georgia Hogarty from Communicating with Consumers!

10 Common--and Effective--Emotional Triggers - Consumer Emotions

10 Common--and Effective--Emotional Triggers - Consumer Emotions | Communicating With Consumers: IMC |
Spur potential customers into action by adding these cues to your marketing campaign.

Via Paula Hudson
Georgia Hogarty's insight:
In this article it details the emotions that drive consumers towards a brand. It is important that communicating well can help a marketing message stand out from the rest. Once there is connection with the consumer it is important to keep the connection.
Emily Zhang's comment, August 21, 2013 8:01 AM
It is very important to appeal to consumers' emotions when crafting marketing messages. Most people believe that the choices they make result from a rational analysis of available alternatives. In reality, however, emotions greatly influence and, in many cases, even determine our decisions.
Cen Xun's comment, August 22, 2013 4:11 AM
what a interesting article!! I didn't know the fear and guilty could bring positive influence of a brand!! find the target customer and effect them with correct triggers are quite important, this article's example after each trigger are very useful, it could help me to choose different triggers for different business
Etain Chow's curator insight, August 22, 2013 6:02 AM

This article illustrates the emotional triggers used by firms to connect with consumers. Everyday consumers are bombarded with hundreds of marketing messages and often times more than half are filtered out as it does not appeal to them or attract them in any way. In a competitive market with so much "noise", emotional responses will make messages stand out to consumers. Moreover, it creates a connection where consumers feel a brand or product relates to them. For example, a camera does not sell itself as a device to take pictures, but something that captures memories for you. Consumers will feel a sense of value with the product and will react accordingly to this emotion.