Communicating with consumers and the importance

Communicating with consumers

Curated by Nimalan Sri

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Rescooped by Nimalan Sri from week 5 and 6: Measuring Success & communication mix

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From www.forbes.com - April 3, 2013 2:55 AM

Ravneel Chandra's comment, April 5, 2013 8:28 PM

This article i believe is very important for businesses to read and understand it. The article states that most companies these days lack formal processes in ways to measure the value of the workplace investments. Implementation of the 4 steps are key for a business to manage funds and to examine whether the company is moving in the right direction with an affordable budget. There are many other steps a company can take to measure success in a workplace but this is a good platform to work off.

Josh Maunsell's comment, April 8, 2013 6:37 AM

This article is great at explaining four steps to help measure the success of their workplace design. The fourth point “remember the human component" is great for mangers who wish to improve the work environment by listening to their employees. Management and employees should follow this fourth rule if they want to cooperate with each other.

Johnny Li's comment, April 9, 2013 4:29 AM

This article brings some fresh ideas for workplace design. Setting up goals and objective are crucial to every organization regardless of the size and markets they are evolved with. Companies usually tend to have too many measures and metrics which make them drown them in the ocean of numbers and figures or easily make them off the right track. There is no other way to make things working smoothly than set up a measurable and realistic goal. The article suggest we make balanced score card to simplify the measurements which will make the marketing objectives and workplace design more effective.

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From www.brandingstrategyinsider.com - April 3, 2013 2:34 AM

Nimalan Sri's insight:

I found this article very interesting as it illustates the importance in creating the emotional interatctions with cosumers when sharing their brand. Article shows in ways that how conumers ingage emotionally to a brand using brand loyalty. great example where this is shown is Nike's saying "Just do it", for me this sayin has worked in lot of sports games, during the fatigue times, i just think to my self and say the saying. This saying makes me loyal to the brand by using emotional attachment. To sum up this article it shows loyalty and attitudes go long way to in a result of behavioural change.

What were your thoughts on this article and example of a brand?

JENNYHA's comment, August 22, 2013 4:03 AM

This is a great article to read, it gives some idea about how to measure whether the company has a right marketing strategy. For every company they must have a goal, well you might think of profit, what I mean is something else, that has nothing to do with the profit, but it increase the awareness of your brand. For every business or brand, the first thing to do is communicated with consumers in order to gain the brand awareness and knowledge of consumer about the brand. When you create an objective, it make easier for you to measure your successful.

I think it would be really interesting to see ads that utilise the 'Get Physical' guideline the article suggests. It would be cool to see mass produced ads that play on touch, smell and taste! Maybe we'll start getting furry billboards, or edible print ads!

Josh Leuenberger's comment, August 22, 2013 8:13 AM

The article discusses how companies trigger the emotions of their customers, as @Curtis Milner has stated that humans in general do have emotions and when making a purchase emotions can have an affect on the responses of a purchase. I like how you have stated that customers associate moments or memories with brands. How a rand can make you feel or remind you of how you felt at the time. The article showed how business and customers better interact in 10 steph or guidelines which I think could have been further explained in Curtis’ response to the article.

Enele Westerlund's comment, August 22, 2013 7:40 PM

Your insight is spot on, where everybody 'feels' before they 'think'. I agree with the article where sight and sound is definitely overused with most campaigns. I like the points raised where keeping it close to home, relevancy, and making it memorable are important factors. It also didn't occur to me, until I read it, the point of not leading with price.

Communicating with consumers and the importance

Four Steps for Measuring Workplace Design Investments - Forbes

Branding Strategy Insider | Brand Messaging For A Strong Emotional Response