Colaboração
14 views | +0 today
Follow
 
Rescooped by Rodrigo Nogueira de Carvalho from Big Data & Digital Marketing
onto Colaboração
Scoop.it!

When Big Data and Small Data Work Together

When Big Data and Small Data Work Together | Colaboração | Scoop.it

Ultimately, success via insight depends not on the size of the data set, but on the effectiveness of the analytics used to generate results.


Via Luca Naso
Rodrigo Nogueira de Carvalho's insight:

Como pequenas e medias empresas podem começar a melhorar suas análises de informação com poucos dados. 

more...
Luca Naso's curator insight, March 4, 2014 4:48 AM

Insights come from Big Brains, not Big Data.


Big Data doesn't necessarily have to be terabytes or petabytes in size to be considered “Big.” Any amount of data that a marketer can't easily convert into actionable insights with internal data management resources can be considered “Big Data”, at least as far as the owner of the data is concerned.


Therefore, when it comes to developing insights, I would say that the size of the data is fairly irrelevant. Ultimately, success via insight depends not on the size of the data set, but on the effectiveness of the analytics used to generate results. 

 

Here are 4 key components for developing actionable insight:

1. Develop a data-centric approach to marketing;

2. Create an appropriate data management infrastructure;

3. Collect relevant data;

4. Use effective analysis tools.

Tomáš Kuzár's curator insight, March 4, 2014 8:11 AM

Big Data is not only about big amount of data, but is also about smaller about of data, which cannot be processes with traditional tools.

Your new post is loading...
Your new post is loading...
Rescooped by Rodrigo Nogueira de Carvalho from Big Data & Digital Marketing
Scoop.it!

When Big Data and Small Data Work Together

When Big Data and Small Data Work Together | Colaboração | Scoop.it

Ultimately, success via insight depends not on the size of the data set, but on the effectiveness of the analytics used to generate results.


Via Luca Naso
Rodrigo Nogueira de Carvalho's insight:

Como pequenas e medias empresas podem começar a melhorar suas análises de informação com poucos dados. 

more...
Luca Naso's curator insight, March 4, 2014 4:48 AM

Insights come from Big Brains, not Big Data.


Big Data doesn't necessarily have to be terabytes or petabytes in size to be considered “Big.” Any amount of data that a marketer can't easily convert into actionable insights with internal data management resources can be considered “Big Data”, at least as far as the owner of the data is concerned.


Therefore, when it comes to developing insights, I would say that the size of the data is fairly irrelevant. Ultimately, success via insight depends not on the size of the data set, but on the effectiveness of the analytics used to generate results. 

 

Here are 4 key components for developing actionable insight:

1. Develop a data-centric approach to marketing;

2. Create an appropriate data management infrastructure;

3. Collect relevant data;

4. Use effective analysis tools.

Tomáš Kuzár's curator insight, March 4, 2014 8:11 AM

Big Data is not only about big amount of data, but is also about smaller about of data, which cannot be processes with traditional tools.