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Many of the enhancements available in iOS 7 point to how Apple is addressing mobile wallets as enhancing the shopping experience with offers and in-store information rather than by enabling payments, where adoption has been slow. Via Eric_Determined / Eric Silverstein
Iloria Phoenix's insight:
This artical is very interesting and important because it apple's Passbook is changing the way people shop in the U.S and Canada. 
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We can't address the "Customer Experience" Topic without highlighting the latest update from Apple iOS7.
"Many of the enhancements available in iOS 7 point to how Apple is addressing mobile wallets as enhancing the shopping experience with offers and in-store information rather than by enabling payments, where adoption has been slow.
With redemption rates typically higher for mobile coupons that their print counterparts, the newly updated Passbook will give marketers a way to easily boost their overall couponing strategies by making it easy to add print coupons to Passbook and share the savings with friends. Other marketer-friendly updates in iOS 7 to include automatic updates for applications and the new iBeacon service that could enhance in-store shopping."
iOS remains the platform where the most revenues are generated per user, even though there are more Android users. Is your business ready to capitalize on the new features?