From charitable efforts to reversing desertification, olive trees and olive oil continue to play a fundamental role in Greek society.
Harvest challenges, prices and international and domestic markets tend to be the prevailing concerns in the Greek olive oil sector.
However, there are plenty of other ways the olive tree plays a role in Greek society, outside of business boundaries.
In Crete, the beneficiaries of the Heraklion social services program received free olive oil through a local grocery store.