Doctors, nurses and top bosses at Leicester's hospitals took to the social media airwaves to give people a glimpse behind the scenes of Leicester Royal Infirmary's A&E department today.
They also unveiled an on-line video to show the blocks in the health care system which lead to delays in treating patients within the Government's target time of four hours.
It shows that to make the system work smoothly doctors need to make sure internal process work well and that they are able to discharge patients as soon as they are ready to go home.
In the video Tim Slater, general manager with East Midlands Ambulance Service (Emas) revealed there had been 30 occasions at peak times when Emas had been unable to allocate an ambulance to a call.
He described the delay as "unacceptable."
The social media day, which included a question and answer session with two A&E consultants and chief operating officer Richard Mitchell,on Twitter was praised by health campaigners.
It began with a tweet from Mitchell at 7am - No queues this morning at the busiest ED (emergency department) in the NHS.
Emas joined in with tweets from an ambulance in Leicestershire describing the calls being received.
One questionner posed the idea of bringing in valet parking with the opening of the new A&E department, which is due to open in 2016.
The reply to valet parking was: "an interesting idea - our new multi-storey car park will help ease parking congestion at LRI (Leicester Royal Infirmary)."
Mr Mitchell said: "We hope that using social media will help people get a wider understanding of what we do at Leicester's hospitals and how the success of failure of our emergency department is
dependent on the entire health system working closely together."
Tiffany Jones, head of communications for Leicester's hospitals, said: "We have had a really good response to our social media day and hope to run it again for our other services.
"It has been a great way of giving the public a unique glimpse into our emergency department."
Eric Charlesworth, chairman of the Leicester Mercury Patients' Panel, said: "I thought the video, Everybody Counts was excellent.
"It provides an extremely digestible and a really good indication of where the problems lie in terms of A&E and emergency admissions.
"It is something as many people as possible should watch."
Read more: http://www.leicestermercury.co.uk/day-life-E-shown-social-media/story-26161658-detail/story.html#ixzz3UGHB9hUc
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