Get Started for FREE
Sign up with Facebook Sign up with Twitter
I don't have a Facebook or a Twitter account
 Your new post is loading...
Your new post is loading...
Scoop.it!
Turning Abandoned Cart Items Into 'Save For Later' Items 
No comment yet.
Sign up to comment
Scoop.it!
How can I reduce the chances of cart abandonment?
ERSAOnline's insight:
Removing the friction between the decision making and purchase processes is critical to success. Sometimes less is more and simple but effective steps can prove to be extremely rewarding.
|
Scoop.it!
Personalisation and Big Data go hand in hand. Without the data, you can't provide a personalised experience to the customer. But without the personalisation you can't collect the data to give you unique information about the ...
Scoop.it!
A new app allows you to scan a product in the supermarket aisle and learn who exactly is behind that box of cereal.
ERSAOnline's insight:
Just another example of how users (your customers!) are becoming more and more empowered and armed with information that helps them to make purchasing decisions. The imperative is on the retailer to anticipate these behaviours and preferences through sourcing good product, providing an engaging brand experience and leveraging online personalisation techniques.
|
