5 Ways to Build Customer Engagement Through Storytelling | Fourth Source | Caroline's Page | Scoop.it

"And while the job of Hollywood is storytelling, it’s important to note that the job of any communicator is storytelling – especially marketers. The better we can construe our clients’ brands as elements in a story, a compelling narrative that fans, audiences and shoppers absorb naturally into their lives and willingly share, engage with and participate in, the better we can hope to build genuine engagement – and the better our clients’ brands will fare."


Read the full article to find out more about these five key ways to build engagement through storytelling:

Brand valuesBrand experiencesBrand the truthIt's a marathon, not a sprintBake sharing in

Via Kim Zinke (aka Gimli Goose), Francisco Teixeira