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Scooped by
Steve Bax
onto Cambridge Marketing Review |
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While the concepts of ‘brand’ and ‘loyalty’ (of the attitudinal rather than behavioural variety) have historically been hugely important for marketers, technology changes surely mean that their authority as driving principles for the profession needs to be questioned."
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Peter Marino has used artwork by Tracy Emin and the Campana Brothers to animate the interior of Louis Vuitton's New Bond Street store, which has reopened after more than a year of renovation works.
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An estimated two-thirds of tweeted links to popular websites are posted by automated accounts – not human beings.
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Facebook is announcing a transparency drive to update its privacy controls, following scrutiny in Europe over how it handles user information.
Steve Bax's insight:
Some moves towards compliance indicated but...
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"Yes, we are capable of doing two things at the same time. It is possible, for example, to watch TV while cooking dinner or to answer an email while talking on the phone", writes James Clear
"What is impossible, however, is concentrating on two tasks at once. Multitasking forces your brain to switch back and forth very quickly from one task to another.
This wouldn't be a big deal if the human brain could transition seamlessly from one job to the next, but it can't. Multitasking forces you to pay a mental price each time you interrupt one task and jump to another. In psychology terms, this mental price is called the switching cost." Via Matthew Farmer
Steve Bax's insight:
Food for thought!
Matthew Farmer's curator insight,
January 9, 2018 2:30 AM
With so much information all around us, the temptation to try to multi-task is very high but as this article and many others tell us is that we can't really multi-task. We can process things in serial or switch attention between two things happening at once but if the the cognitive attention required for either task is significant for either task we cannot effectively do them at the same time.
The pressure to try to multitask is high given the information overload but the reality is that we need to ensure that we don't experience a 'filter failure' and are able to prioritise and focus.
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By Information Commissioner Elizabeth Denham I’ve been pleased to hear from many of you that the eight GDPR myth busting blogs we’ve run this year have been helpful in your preparations for the new legislation. There are still some myths out there though and, as we approach Christmas and New Year, there’s one in particular…
Steve Bax's insight:
A very good pre Christmas blog by Elizabeth Denham. Her key message for organisations is:
"By now you should be putting key building blocks in place to ensure your organisation implements responsible data practices: 1. Organisational commitment – Preparation and compliance must be cross-organisational, starting with a commitment at board level. There needs to be a culture of transparency and accountability as to how you use personal data – recognising that the public has a right to know what’s happening with their information. 2. Understand the information you have – document what personal data you hold, where it came from and who you share it with. This will involve reviewing your contracts with third party processors to ensure they’re fit for GDPR. 3. Implement accountability measures – including appointing a data protection officer if necessary, considering lawful bases, reviewing privacy notices, designing and testing a data breach incident procedure that works for you and thinking about what new projects in the coming year could need a Data Protection Impact Assessment. 4. Ensure appropriate security – you’ll need continual rigour in identifying and taking appropriate steps to address security vulnerabilities and cyber risks 5. Train Staff – Staff are your best defence and greatest potential weakness – regular and refresher training is a must"
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The High Court has held that a large retailer is liable for a data leak by a disgruntled employee. Over 5,000 current and ex-employees ha
Steve Bax's insight:
Osborne Clarke comments "With data security incidents continuing to grow in frequency and seriousness, this case illustrates a growing trend of group claims by data subjects affected. This trend is only set to increase further once the GDPR, which expressly allows class actions, comes into effect in May 2018.
Linked to all this here are some questions we are being asked a lot in connection with the GDPR compliance exercises we are currently helping recruitment and staffing companies with: “Are we responsible for what offshore centres in India etc do when they process data you that we send them?” …to which the answer is: “Yes – very much so – you will need to take advice on steps you need to take.” “Am I responsible for what my recruitment consultants do on their personal devices etc. in relation to their work for us?” …to which the answer is “Yes – you will need to take steps to control this risk, and agree a new way of working with those recruitment consultants.” " A key change with the GDPR will be the liability on both processors and controllers for non-compliance.
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A guest blog of Lisa Gill on the Corporate Rebels blog about the paradigm shift our organizations need; Going from patriarchy to partnership.
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UK – Vodafone has been named as the most valuable brand in the UK in a new annual ranking of British brands announced by WPP and Kantar Millward Brown.
Steve Bax's insight:
Top 10 are: Vodafone, HSBC, Shell, BT, BP, Sky, Tesco, Lipton, Barclays and O2.
The UK’s top brands lag their global counterparts on five measures of long-term financial growth, according to the report. The top 10 have grown by 66% in a decade, compared with the global top 10’s growth of 249%. The report also found that they are seen as less innovative. While the top brands are household names, consumers do not perceive them as innovative.
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Cambridge Marketing College's insight:
Founder of Cambridge Marketing College and editor of Cambridge Marketing review honoured as one of 25 most influential business people in Cambridge.
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By making tobacco companies follow strict packaging restrictions, we're heading towards a future where brands don't reflect lifestyles, says Stephen Bayley
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Marketing leaders are changing the game in a variety of ways. This infographic looks at what leaders do better than the others, and how they are shifting the very definition of marketing.
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Most digital strategies don’t reflect how digital is changing economic fundamentals, industry dynamics, or what it means to compete. Companies should watch out for five pitfalls.
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These t-shirts and hoodies by student-led protest group March For Our Lives are adorned with an American flag containing a QR code, which leads straight to online voter registration when scanned.
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The business environment of the 2020s will be more volatile and economic swings more extreme.
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Already, across much of the region there has been fundamental change in media consumption and communication. Thanks to smartphones, which have brought millions online for the first time, many countries have leapfrogged the traditional intermediate stages of media consumption, and individuals have taken control. They can now access what they want, where and when they want it.
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Carphone Warehouse has been fined £400,000 – one of the highest issued by the Information Commissioner’s Office (ICO) – after data security failures put customer and employee data at risk.
Steve Bax's insight:
Topical news
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To fix them, focus on the fundamentals.
Steve Bax's insight:
Good article by Keith A. Quesenberry. His key tips for success include:
1. Use broad business goals to determine your social media objectives 2. Have a multichannel social media strategy and be selective Content needs to solve a problem, deliver a timely message or make people smile! Use emotion where appropriate.
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Facebook has been accused of “limitless” collection of its users’ data by Germany’s competition watchdog, in the first major assessment of the social network’s market dominance.
Steve Bax's insight:
The Federal Cartel Office (FCO)... said that users are effectively unable to switch to another service, and that as a result, do not “effectively consent” to having their data collected on other services. In addition to the profile information that users willingly hand over to Facebook, the social network collects information such as browsing histories from third-party websites and other services it owns, including Instagram and WhatsApp. The regulator said this was in breach of data protection rules. “The authority holds the view that Facebook is abusing this dominant position by making the use of its social network conditional on its being allowed to limitlessly amass every kind of data generated by using third-party websites and merge it with the user's Facebook account,” it said. “Facebook's users are oblivious as to which data from which sources are being merged to develop a detailed profile of them and their online activities.” How will this develop as the GDPR implementation date nears?
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The need for internal audit functions to develop new forms of innovation methods and technologies has intensified in an ever evolving business environment.
Matthew Farmer's curator insight,
January 5, 2018 1:40 AM
There are many different kinds of innovation.Some immediately jump to mind while others are less obvious. If you want to improve innovation in your work this model from Deloitte will help you to identify different areas to explore. Which kinds of innovation are new areas for you to explore?
Matthew Farmer
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World Federation of Advertisers (WFA).
Steve Bax's insight:
Interesting piece of research from World Federation of Advertisers (WFA). Rob Dreblow, head of marketing services at the WFA, said: “A changing marketing landscape is creating new challenges for the large multinationals and they need additional skills relating to newer disciplines such as data analytics...clear marketing capabilities programmes are a vital part of managing resource.”
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The ICO’s deputy commissioner, Steve Wood, said: “As personal information becomes the currency by which society does business, organisations need to start making people’s data protection rights a priority. Putting data protection at the centre of digital businesses strategies is the key to improving trust and digital growth.”
Steve Bax's insight:
This research does not bode well for GDPR coming in next year with only 20% of the UK public in the survey having trust and confidence in companies and organisations storing their data.
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ICO TO LAUNCH GDPR HELPLINE FOR SMALL BUSINESSES
Steve Bax's insight:
The line will go live on 1 November, ahead of the new regulation coming into force on 25 May 2018.
Information commissioner Elizabeth Denham said: “There are 5.4m businesses in the UK that employ fewer than 250 people. When it comes to data protection, surveys show they tend to be less well prepared"
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Public and private data alike will become more transparent, says behavioral scientist Richard Thaler. That’s an opportunity for some companies and a threat for others.
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Very interesting article by Colin Strong. A key comment he makes is: "The idea that attitudinal loyalty has a critical role to play for brands is increasingly debatable ...Instead, relationships are built through engaging services that deliver genuine value. Look at the success of Nespresso, which managed to build the home-brewed coffee category from transactional purchasing of ground coffee to the development of an engaging eco-system. And if the brand trips-up on delivery of that engagement then customers are likely to look elsewhere. Because if there are plenty of ways consumers can find out about alternatives, a brand is only a preferred choice if it can keep delivering rather than due to a residual ‘love’ or emotional affinity. "
If you haven't seen them already, have a look at the Starbucks app and the Oral B SmartSeries toothbrushes example too.