Domino's Pizza, Lionsgate Team on U.K. Movie Streaming Service | C2M : veille Digital Media |

Lionsgate U.K. has struck a video-on-demand online movie deal with Domino's Pizza.


The deal allows Domino's to become the first pizza delivery company to also deliver streaming movies in Britain.

Domino's said customers ordering pizza from its web site will also be able to watch Lionsgate titles streamed via a PC or Mac, mobile phone and tablet on a rental basis.

Customers will order, receive a code, and be able to stream recent titles, such as The Hunger Games and What to Expect When You're Expecting, and library fare, such as Scream and Dirty Dancing, while eating the pizza of their choice. Prices per movie vary from £2.49 ($4) to £3.49 ($5.60).