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Conseils du Capitaine pour améliorer l’expérience client et booster vos conversions : Capitaine Commerce 3.6

Conseils du Capitaine pour améliorer l’expérience client et booster vos conversions : Capitaine Commerce 3.6 | Buy Button | Scoop.it
Le Blog du Commerce Digital
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[Interview] Emmanuelle Stioui: 'Le mobile joue un rôle d'accélérateur de décision'

[Interview] Emmanuelle Stioui: 'Le mobile joue un rôle d'accélérateur de décision' | Buy Button | Scoop.it
Les retailers français ont compris les enjeux mobiles mais ne sont pas tous 'mûrs' d'un point de vue opérationnel. C'est l'une des conclusions d'Emmanuelle Stioui, coauteur de l'ouvage 'M-commerce, construire et piloter sa stratégie commerciale sur mobile', disponible le 12 octobre en librairie.
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Shopify has added a direct purchase feature to Facebook Messenger

Shopify has added a direct purchase feature to Facebook Messenger | Buy Button | Scoop.it
This story was delivered to B
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Kohl’s Pay Is the Latest Combatant In the Payment App Wars

Kohl’s Pay Is the Latest Combatant In the Payment App Wars | Buy Button | Scoop.it
Kohl's has launched Kohl's Pay, a mobile payment app, to improve checkout, spur loyalty and leverage its store credit and rewards programs.
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Mastercard Announces Masterpass Global Digital Payment Service To Make In-Store Mobile Payments More Accessible

Mastercard Announces Masterpass Global Digital Payment Service To Make In-Store Mobile Payments More Accessible | Buy Button | Scoop.it
Mastercard has teamed up with several banks to make in-store mobile payments more accessible. The Masterpass global digital payment service promises security, convenience and wide availability.
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Apple and Google want to control your wallet — but PayPal has a secret weapon

Apple and Google want to control your wallet — but PayPal has a secret weapon | Buy Button | Scoop.it
Apple Pay doesn't have to lose for PayPal to win.
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Photos Catch the Eye of Internet Users in France - eMarketer

But only about half of those surveyed are willing to revisit a site specifically because of brand photos
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How Do Internet Users Feel About Buy Buttons? - eMarketer

More than a quarter of respondents said they had never heard of buy buttons
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Quand, où et comment les internautes achètent en ligne

Quand, où et comment les internautes achètent en ligne | Buy Button | Scoop.it
Dans quelles conditions ont lieu les achats sur Internet ? Où les cyberacheteurs se trouvent-ils ? Sont-ils seuls ? Réponses avec l'étude Connected Commerce 2016 de DigitasLBi.
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Shoppers Researching, if not Buying, on Mobile - Mobile Marketing

Shoppers Researching, if not Buying, on Mobile - Mobile Marketing | Buy Button | Scoop.it
Study highlights the importance of cross-device tracking, says Tradedoubler, which commissioned it
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Shoppers prefer retailers’ payment apps to Apple Pay, Android Pay: report - Mobile Commerce Daily - Research

Shoppers prefer retailers’ payment apps to Apple Pay, Android Pay: report - Mobile Commerce Daily - Research | Buy Button | Scoop.it
Consumers are embracing mobile payment applications, with more than 25 percent of smartphone owners in the United States using these platforms at least once a month, according to new research from Parks Associates.
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Pinterest really, really wants you to shop from its pins

Pinterest really, really wants you to shop from its pins | Buy Button | Scoop.it
Most retailers would kill for Pinterest's vantage point into the consumer brain, with its 100 million-plus users "pinning" pictures of their dream wedding, vacation, or home-design project. Now, the image sharing platform is capitalizing on user's strong intent to purchase, by making shopping an even greater part of the experience. Today, June 28, Pinterest announced new buyable pins an
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Are Shopping Carts And Wishlists Keys To Omnichannel Success?

Are Shopping Carts And Wishlists Keys To Omnichannel Success? | Buy Button | Scoop.it
Jesse Ness of Ecwid, an eCommerce shopping solution provider, discussed the importance of wishlists and shopping carts to online retailers.
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Where Do Digital Buyers in France Shop? - eMarketer

Desktop and laptop users and smartphone users visit difference ecommerce sites—except for Amazon
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Alipay : la plus grande place de marché du monde ? : Capitaine Commerce 3.6

Alipay : la plus grande place de marché du monde ? : Capitaine Commerce 3.6 | Buy Button | Scoop.it
Le Blog du Commerce Digital
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Universal Basket wins retail start-up competition - Essential Retail

A company which aggregates multiple eCommerce sites into one single shop wins a start-up competition, supported by Argos, Iceland, IBM and Unilever.
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Shoppers are Sharing, but not Buying on the Social Channel

Shoppers are Sharing, but not Buying on the Social Channel | Buy Button | Scoop.it
Laureen Fagan, Senior PR Counsel & Editorial Director, Ugly Dog Media suggests marketers how they can create a better shopping experience for the users and convert more prospects into customers through the social media
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The new era of payment processing will change everything

The new era of payment processing will change everything | Buy Button | Scoop.it
The modern smartphone is a remarkable device
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Chiffres clés : 60 secondes sur Internet en 2016 - Blog du Modérateur

Chiffres clés : 60 secondes sur Internet en 2016 - Blog du Modérateur | Buy Button | Scoop.it
Chaque année, Domo (spécialiste de la visualisation de données) réalise une infographie qui représente les chiffres clés d'Internet. La firme récidive cett
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Pour survivre, les entreprises doivent passer de l'omnicanal à l'omni-business

Pour survivre, les entreprises doivent passer de l'omnicanal à l'omni-business | Buy Button | Scoop.it
E-commerce :
L’omnicanal est-il déjà dépassé ? Selon une étude KPMG menée avec le Consumer Goods Forum (2016 Global Consumer Executive... - Dossiers LSA Conso
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Pinterest déploie son bouton "acheter"… et sa stratégie e-commerce

Pinterest déploie son bouton "acheter"… et sa stratégie e-commerce | Buy Button | Scoop.it
E-commerce :
Pinterest poursuit sa stratégie e-commerce. Un an après la mise en place de son bouton acheter sur mobile, le réseau social... A lire aussi Commerce connecté Marketing digital, Réseaux sociaux, Pinterest - Dossiers LSA Conso
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9 Français sur 10 sur internet via un ordinateur et/ou un mobile et/ou une tablette

9 Français sur 10 sur internet via un ordinateur et/ou un mobile et/ou une tablette | Buy Button | Scoop.it
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Comment Waze compte devenir l’appli des conducteurs… et l’outil des retailers

Comment Waze compte devenir l’appli des conducteurs… et l’outil des retailers | Buy Button | Scoop.it
Web to Store :
Waze est une application mobile bien connue des conducteurs. Son système de navigation GPS a la particularité de s'appuyer sur les... Contexte Commerce connecté Marketing digital, Application mobile - Dossiers LSA Conso
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