Business Improvement and Social media

I selected this article from Curatti written by Veronica Hunt because it shows five A/B testing results from online stores.

You can gain a lot of useful knowledge through research of your eCommerce business.

A/B Testing for Online Businesses

It's important to get an accurate assessment of your website and sales. I agree that testing results can help us learn what is valuable to our customers.

Hunt shows us that the right information and metrics can provide a solid measurement baseline for improvement.

Here's what caught my attention:

• In the first test the number of sales increased after removing the promo code block. Customers left the website to search for deal codes on Google.

• During the third test revenue increased slightly when competitors' higher prices were placed next to the lower prices. If you prices are only slightly higher then you may lose your customers to the competition.

• The fifth experiment involved placing video on the landing page. The conversion rates increased by 4 percent -- using visuals can help your bottom line.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

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Read full article here: http://ow.ly/FoSG306H6uh

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