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Strengthen Your Brand with a Great Website

Strengthen Your Brand with a Great Website | Business Improvement and Social media | Scoop.it
Creating a website is not the same as creating a brand. Your website might have a million dollar look, yet still not reflect your corporate identity

Via janlgordon
janlgordon's curator insight, June 2, 2017 7:32 PM

I selected this article from Curatti written by Helen Miller because it shows you how to boost your brand with a stand-out website.

 

Branding and website development and design are not the same thing.

 

Promote Your Brand with a Strong Website

 

You can take your business image to a new level with the right design and content strategies. I agree that it's not just one method that will make this successful.

 

Miller provides examples and advice on establishing a brand identity that gets seen.

 

Here's what caught my attention:

 

  • If your website is outdated there are new templates you can try in WordPress. Use a new design to help tell your brand story and establish your brand name.

 

  • Before telling the story of your company find out first what your core values are, the strengths of your skills, what you want to be known for, the personality of your brand, and how you will stand out from the rest in your industry.

 

  • Optimize your LinkedIn profile to make it more professional. Use a custom headline with a clear summary of what you have to offer your prospects.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read full article here: http://ow.ly/SGfX30chbO1

 

This post was sponsored by Template Monster (in case you hadn’t guessed!)

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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7 Ways to Create a "Likeable" Brand on Social Media

7 Ways to Create a "Likeable" Brand on Social Media | Business Improvement and Social media | Scoop.it
People will follow your brand when they “like” what you offer. Here are 7 Brand Management tips to help you along the way

Via janlgordon
Jeff Domansky's curator insight, May 6, 2017 11:58 PM

Good post on what makes a brand shareable on social media

Sagar Bhardwaj's curator insight, May 7, 2017 12:59 AM
Share your insight
Everett Bowes's curator insight, May 11, 2017 12:44 PM

Good post on what makes a brand shareable on social media

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How to Use Facebook Stories For Business

How to Use Facebook Stories For Business | Business Improvement and Social media | Scoop.it
How To Use Facebook Stories – For Business Owners Facebook is constantly evolving and changing.  In 2017, one of the most exciting new features has been Facebook Stories! Catching headlines for being a “copycat,” it has certainly been newsworthy…. and much awaited by many. But it makes sense.  Everyone is there.  And those not there,More

Via janlgordon
Digitalhub's curator insight, April 19, 2017 12:41 PM

I selected this article from Curatti written by Keri Jaehnig because it provides insight on how to effectively use Facebook Stories for your business.

 

How to build more trust and increase awareness for your brand.

 

Use Facebook Stories to Improve Your Reach

 

Stories are not just about fun and games. I agree that businesses can leverage these in order to reach their audiences in a more personalized way.

 

Jaehnig provides insights into how to best use Facebook Stories to reach your followers and beyond.

 

Here's what caught my attention:

 

  • It's important to do a test drive of this new feature. Stories is similar to Snapchat and Instagram Stories -- but there are a few differences unique to Facebook.

 

  • Make your updates quick and frequent for your audience to enjoy. For some businesses posting a few times a day can work well while others can stick to once a day or every other day.

 

  • Show your audience a "slice of life." Your Fans want to see your company as real and authentic to them. Include selfies and video showcasing parts of your day with a specific theme.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read full article here: http://ow.ly/8JBY30aW0As

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Jeff Domansky's curator insight, April 24, 2017 7:46 AM

Here's some tips on how to use Facebook Stories to market your business.

Michel Charvolin's curator insight, April 25, 2017 6:46 AM
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Curatti On Air: The Greg Cooper LinkedIn Interview

Curatti On Air: The Greg Cooper LinkedIn Interview | Business Improvement and Social media | Scoop.it
In this installment of Curatti On Air, we feature internationally recognized LinkedIn coach, Greg Cooper. He offers some important, very helpful tips

Via janlgordon
janlgordon's curator insight, March 24, 2017 7:31 PM

In our latest Curatti interview, Greg Cooper talks about the benefits of LinkedIn for business.

 

"This video is based on my original Curatti article titled “8 Reasons Why You Are Not Getting More Business from LinkedIn”.

LinkedIn is most widely used and credible online venue for businesses of all sizes. No other platform provides both the depth of information about your target audience and the ability to quickly find, connect and engage with that audience. Yet many businesses are failing to take full advantage of this opportunity.

Some of the areas covered in this approximately 20-minute interview include:

 

  • The importance of creating a complete and compelling profile
  • Why you need an All-Star profile
  • How to build a relevant and opportunity rich network
  • What is the right size for a LinkedIn network?
  • Which types of content work best?
  • How to use LinkedIn search to quickly find your ideal prospects
  • Building a virtual team to support and share your content
  • How much time to spend on LinkedIn
  • Why little and often is the most practical strategy for most people

 

I also share several real-life examples of businesses who have enjoyed great success with LinkedIn, including one business which has turned LinkedIn into a lead generation conveyor belt.

The Curatti On Air LinkedIn Interview

In this interview, I discuss some of the reasons why so many businesses fail to take advantage of the benefits of LinkedIn.  It was a vibrant and enjoyable conversation with Curatti’s Andy Capaloff and host, Cheryl Tan."

 

Watch the full video here.

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How Social Customer Service Can Help Your #Business

How Social Customer Service Can Help Your #Business | Business Improvement and Social media | Scoop.it
Getting new customers is important. Taking care of them is crucial for the future of your business. Social Customer Service helps you nurture relationships.

Via janlgordon
janlgordon's curator insight, March 6, 2017 11:26 PM

I selected this article from Curatti written by Paolo Fabrizio because it explains how to use social customer service to better connect with your customers.

 

Integrating digital channels can help you improve your sales and customer relations.

 

Make Better Connections Through Social Customer Service

 

You can nurture your customers each and every day. I agree that you can reach them through specific platforms and technology.

 

Fabrizio shows you several ways to improve your social customer service with mobile and other social channels.

 

Here's what caught my attention:

 

  • The use of smart phones has changed the way buyers interact with businesses. Mobile makes it faster and more comfortable to get the answers we need.

 

  • Your brand can't afford to to waste time and money on the wrong digital platforms. It's important to carefully choose the best one for your business before taking on too much.

 

  • Leverage live video events to answer your customers' pressing questions. This increases brand awareness and spreads the word about your business.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/O1E0309EFxJ

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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10 High Profile Influencer Marketers

10 High Profile Influencer Marketers | Business Improvement and Social media | Scoop.it
Here are 10 high profile Influencer Marketing case studies. No, they aren't 'typical'. But there are lessons to be learned fro

Via janlgordon
janlgordon's curator insight, February 15, 2017 2:29 AM

I selected this article from Curatti written by Shane Barker because it provides information on successful influencer marketing case studies.

 

Learn from top marketers in your industry on how to build better influence online.

 

Understand How Influencers Reach an Audience

 

Brand building comes through generating trust with your community. I agree that you can glean a lot from the experts who already have a well established following.

 

Barker goes over influencers from various niches who have run a successful marketing campaign.

 

Here's what caught my attention:

 

  • Two different bloggers used sponsored posts to generate more sales and interest. They also offered incentives which further grew their website subscribers.

 

  • In order to gain trusted reviews from an online only company one business partnered with micro influencers to attract interested buyers. Readers were also given a coupon code for their next purchase.

 

  • A wine maker chose to hire a marketing agency to help generate a buzz about their products. Influencers included bloggers in their niche who could help spread the word.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/PWHS3091a7c

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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Is Your Website In Need of an Update?

Is Your Website In Need of an Update? | Business Improvement and Social media | Scoop.it
If a website does not meet certain user-friendly standards, visitors will have no problem clicking away. Here are 3 areas yours may need improvement in

Via janlgordon
janlgordon's curator insight, January 25, 2017 9:27 PM

I selected this article from Curatti written by Avinash Nair
 because it provides the latest information to bring your website up to date.

 

Three ways you can improve your website design

 

Top Reasons to Update a Website

 

Every second a new website is born on the Internet. I agree that knowing what needs to be fixed is the first step to rebuilding a presence that your visitors will love.

 

Nair goes over the what to look for when assessing your business's most important online real estate.

 

Here's what caught my attention:

 

  • If your traffic is declining this could be due to an outdated design. If it was created years ago it can appear to be sloppy and won't get the attention it deserves.

 

  • We are well into the mobile purchase age, and this means all websites should be responsive or fall behind. It's important to be recognized on all devices.

 

  • The general rule of thumb is for a website to load in two seconds or less. Anything longer than this can turn a visitor away quickly. One of the top culprits are images that are not optimized properly.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/q8iE308mnNT

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

janlgordon's comment, January 26, 2017 11:04 AM
thanks @massimo facchinetti
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How Quora Can Give Your Business a Boost

How Quora Can Give Your Business a Boost | Business Improvement and Social media | Scoop.it
If you have heard people rave about how Quora works for them, and wonder how you can put together a winning strategy, this article is essentia

Via janlgordon
janlgordon's curator insight, January 12, 2017 11:23 PM

I selected this article from Curatti written by Daniel Ndukwu because it provides insights on increasing your website traffic with Quora.

 

How to attract more subscribers for your business.

 

Quora as a Website Lead Generator

 

Driving interested visitors to your website can be enhanced with the right resources. I agree that Quora can help attract more readers.

 

Ndukwu shows you what he discovered after a 30 day challenge and the growth his website experienced.

 

Here's what caught my attention:

 

  • People who share information on Quora come from different backgrounds and knowledge levels. Readers are drawn to interesting and unique answers.

 

  • When launching out onto the knowledge platform you want to plan your approach first. Set up your profile to reflect your niche and level of expertise.

 

  • There are thousands of topics in Quora and more being added each day. Choose and follow the ones that make the most sense to your business.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read full article here: http://ow.ly/3Tu1307XxwE

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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Improve Your Small Business Website Design

Improve Your Small Business Website Design | Business Improvement and Social media | Scoop.it
This article offers excellent curation around a comprehensive Infographic on must-have Small Business Website Design features. One to bookmark!

Via janlgordon
janlgordon's curator insight, December 29, 2016 2:21 PM

I selected this article from Curatti written by Piyush Mangukiya because it provides the latest information to help you improve your business website.

 

Use these 50 tips to build your presence online effectively

 

Top Design Features For Business Websites

 

In today's constantly changing online world there are many different ways you can help improve your brand image online. I agree that knowing what stands out to your audience can help you build more visibility.

 

Mangukiya goes over the best features for website design that can help you launch a new website or improve an existing one.

 

Here's what caught my attention:

 

  • Choose a domain name that is easy to remember and represents what your business is about. If you can't find the right name check with the broker on purchasing the domain.

 

  • Using a branded logo will help you garner more attention from your audience. Make sure it's a professional design that stands out from the rest.

 

  • Place a Call to Action (CTA) in as many places as possible on your website. This will increase your subscribers and prospects.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/W96r307xtqa

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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What Awaits Brands In The Year 2017 | Branding Strategy Insider

What Awaits Brands In The Year 2017 | Branding Strategy Insider | Business Improvement and Social media | Scoop.it

Five emerging areas that will have a major effect on how brands operate in 2017.

 

Via massimo facchinetti, Pantelis Chiotellis
Mike Donahue's curator insight, December 16, 2016 1:47 PM
Interesting insights about what may come in 2017. I found the point about CMO's going away in favor of CXO's due to the former's lack of connection to users interesting. I've believed for awhile now that a company's UX maturity could be measured by how far up the corporate ladder it started.
 
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How Micro-Influencers Can Increase Your Sales

How Micro-Influencers Can Increase Your Sales | Business Improvement and Social media | Scoop.it
Micro-influencers may have less followers than their celebrity influencer counterparts, but they can produce considerably higher engagement rates

Via janlgordon
janlgordon's curator insight, November 29, 2016 8:27 PM

I selected this article from Curatti written by Shane Barker because it provides insight on how to connect with micro-influencers for more sales.

 

You don't need to know a celebrity to attract more customers to your business online.

 

Understand How to Effectively Reach Your Leads

 

In order to attract more customers for your brand you need trusted recommendations. I agree that you can accomplish this by building relationships with those who have a strong following and higher engagement rates.

 

Barker goes over how micro-influencers can help improve your marketing strategy.

 

Here's what caught my attention:

 

  • A customer will be more like to trust a micro-influencer than a regular connection on social media. Building a relationship with them can help increase your conversion rates.

 

  • Mid-level leaders are perceived to be more knowledgable. Your product recommendations can go a lot farther when they mention your brand.

 

  • An increase in the number of followers can cause a decrease in the number of likes for posts on Facebook. Fewer, high-quality connections are better for engagement.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of LinkedIn.

 

Read full article here: http://ow.ly/nVAx306ErTZ

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

janlgordon's comment, November 30, 2016 4:01 PM
thanks @massimo facchinetti
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Use Brand Benefits to Generate More Sales

Use Brand Benefits to Generate More Sales | Business Improvement and Social media | Scoop.it
Is your business focused more on your product or service features than the benefits these can provide? This article may give you food fo

Via janlgordon
janlgordon's comment, November 3, 2016 10:34 PM
Thank you @oconnorandkelly :-)
janlgordon's comment, November 4, 2016 10:36 AM
Thank you @Stan Smith & @Ricard Lloria :-)
janlgordon's comment, November 6, 2016 10:32 PM
Thank you @Negotei Elena :-)
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Build Your Brand Reputation with Social Media Influencers

Build Your Brand Reputation with Social Media Influencers | Business Improvement and Social media | Scoop.it
Social media influencers can have a huge impact on your reputation. Begin your engagement campaign with the most crucia

Via janlgordon
Daniel Gonzales's curator insight, October 20, 2016 2:24 PM
outstanding insight! Click heading or image, full article is great points to note, awesome idea to share with the team ;-) working together is the biggest trend ahead. Influence helping influence!
janlgordon's comment, October 20, 2016 3:49 PM
Thank you @Daniel Gonzales :-)
janlgordon's comment, October 24, 2016 10:40 AM
Thank you @Mehdi BH :-)
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How to Improve Your #Marketing Strategy

How to Improve Your #Marketing Strategy | Business Improvement and Social media | Scoop.it
There are any number of questions you might ask in order to formulate a marketing strategy. John Jantsch presents us with 4 questions that have helped him

Via janlgordon
janlgordon's curator insight, May 25, 2017 7:49 PM

I selected this article from Curatti written by John Jantsch because it explains how to improve your marketing strategy by answering 4 questions.

 

Developing a marketing strategy for your business can be a challenge -- you need to know where to start and what to focus on.

 

Answer These 4 Marketing Questions

 

Many advertisers find themselves getting stuck when it comes to developing a successful marketing strategy. I agree that in order to attain your goals you need to first understand where to begin.

 

Jantsch provides four ways your business can discover the best plan.

 

Here's what caught my attention:

 

  • Find out what your personal "why" is. As yourself how you are going to change the world and which things you want to make right. This helps you to see which gaps you are filling.

 

  • To develop a brand story you need to understand your audience, personality, who the hero is, and what your journey will be.

 

  • Make deliverables and expectations clear to your audience so they know what to look forward to. Remove any ambiguity in order to foster an enjoyable working relationship.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Lead feature image: 123rf

 

Read full article here: http://ow.ly/tzA930c3n0K

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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Promote Your Business with a Press Release

Promote Your Business with a Press Release | Business Improvement and Social media | Scoop.it
Press releases are still one of the most powerful promotional tools when it comes to building a buzz for your business. Never done one? Here are some hints

Via janlgordon
janlgordon's curator insight, May 3, 2017 5:22 PM

I selected this article from Curatti written by Susan Gilbert because it provides information on how to build your visibility with a well crafted press release.

 

Promoting your business online takes many channels and methods, including press releases.

 

Understand How to Create a Winning Press Release

 

As a business recognition is like gold when it comes to building an audience. I agree that publishing a news announcement can enhance your brand promotion efforts.

 

Gilbert goes over how to successfully write and publish a press release that gets noticed.

 

Here's what caught my attention:

 

  • Before writing decide what the focus or subject matter will be. This could be a product announcement, event, contest, ect.

 

  • Craft a headline that is eye-catching and newsworthy. Come up with several different ideas to choose from before making a final selection.

 

  • The introduction is the most important part of your press release. It should explain who, what when, where, and why along with a summary of what the article is about.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/fvrE30bpwU2

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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How to Make Story Your Core Message for More Sales

How to Make Story Your Core Message for More Sales | Business Improvement and Social media | Scoop.it
The story our customers will buy is not our own - it is theirs. Read on to find out how to craft your buyer personas and their stories

Via janlgordon
janlgordon's curator insight, March 30, 2017 10:15 PM

I selected this article from Curatti written by John Jantsch because it explains how buyers are drawn to stories about them -- not the brand.

 

Create a story that will grab your ideal customer's attention.

 

New Customer Approaches for Content

 

Stories have the power to cause large groups of people to take action. I agree that in order to reach more leads you need to approach them on their level through targeted content.

 

Jantsch explains how to make the story of your audience core to your brand.

 

Here's what caught my attention:

 

  • Begin by knowing what your brand represents. What is the one thing that you can offer over the competition? Your message should compel your audience to care.

 

  • Create a picture of your ideal customer or buyer persona. This will help you to better visualize who your target market is and what drives them to action.

 

  • Use story as a narrative to guide the customer through a journey. This will show them exactly how you can solve their problems.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read full article here: http://ow.ly/DBzS30aqelQ

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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How to Humanize Your Brand

How to Humanize Your Brand | Business Improvement and Social media | Scoop.it
This article presents 4 ways to improve brand likeability. These include such simple suggestions as "be Human" and "talk to your customers"

Via janlgordon
janlgordon's curator insight, March 23, 2017 5:37 PM

I selected this article from Curatti written by Michael Brenner because it provides insight on how to build an authentic brand that your audience will love.

 

Make your brand more attractive by humanizing the persona.

 

Effectively Reach Your Target Market

 

Trusted recommendations can help attract customers to your brand. I agree that you can accomplish this by creating incentives for influencers to share what you have to offer.

 

Brenner goes over how to improve the 'likability' factor for your business marketing.

 

Here's what caught my attention:

 

  • Many people don't trust anyone trying to sell to them. You need to humanize your content in order to reach them in an trustworthy way.

 

  • Talk to your customers in real-time, one-on-one. Answer their questions with helpful advice when they visit your website.

 

  • We are not influenced by celebrities --- we take notes from each other. Encourage your community to make referrals and leave positive reviews.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/TFMX30acBBW

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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New Trust Results for Business Leaders and Media

New Trust Results for Business Leaders and Media | Business Improvement and Social media | Scoop.it
The 2017 Edelson Trust Barometer makes sobering reading for business leaders and the media, as many readings reach all-time lows

Via janlgordon
janlgordon's curator insight, February 27, 2017 8:52 PM

I selected this article from Curatti written by Raymond Morin because it explains the latest results by PR Newswire in their study of CEO credibility.

 

How business leaders are perceived online today.

 

The All-Time Low of Trust in Leadership

 

Most people have come to distrust "the system." I agree that this raises questions on how we can better reach our community.

 

Morin explains the details of the study and sounds the alarm for business leaders to pay attention.

 

Here's what caught my attention:

 

  • The public has generally lost confidence in all institutions of society over the last year. This is the case with 20 out of 28 countries.

 

  • Some of the main culprits of mistrust are tax avoidance, overcharging for basic needs, and erosion of quality. There has only been a 7 point increase in the United States in 2016.

 

  • The most credible spokespersons today are the employees. These are the people who spread the company messages and who handle customer service.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read full article here: http://ow.ly/HnQN309q97M

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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New Content Marketer & Guest Blogger Advice

New Content Marketer & Guest Blogger Advice | Business Improvement and Social media | Scoop.it
Here's some friendly advice (what to do and what not to do) for would-be guest bloggers and new content marketers

Via janlgordon
janlgordon's curator insight, February 9, 2017 8:22 PM

I selected this article from Curatti written by Andy Capaloff because it provides insight into how to create effective content as a guest blogger.

 

Why content marketing is really about establishing trust and leadership in your niche.

 

Publishing With Originality and Intent

 

Each article you publish should reflect your brand and help your readers. I agree that your posts should not be just about repurposing old content but instead offering a fresh perspective people will want to read.

 

Capaloff explains how to best approach your content marketing strategy for guest blogging opportunities.

 

Here's what caught my attention:

 

  • It's important to know who your audience is before crafting your content. Add something original instead of just a sales message or promotion.

 

  • Go beyond writing in just one style. Longer articles are great, but substance should count more. Avoid using fillers just to add more words.

 

  • Research first whether your topic has already been covered on other blogs. This will help you gauge the level of interest and who is writing about that topic.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123RF.

.

Read full article here: http://ow.ly/ySNb308RCpp

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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Why Marketing Experiences are Important to Your Business

Why Marketing Experiences are Important to Your Business | Business Improvement and Social media | Scoop.it
There are some eye catching statistics from research by Accenture around Marketing Experiences. It's very good news for startups, and will get you thinking

Via janlgordon
janlgordon's curator insight, January 14, 2017 2:30 PM

I selected this article from Curatti written by Robert Caruso because it provides insights on how marketing experiences has transformed customer engagement.

 

Your audience is not only involved in your products -- they are also paying attention to your messaging.

 

How Digital Marketing Affects Your Customers

 

Experiences are always occurring online whether you would like it to or not. I agree that businesses need to pay attention to how their marketing footprint is affecting their communication and sales.

 

Caruso explains the current state of customer relations in the realm of digital marketing.

 

Here's what caught my attention:

 

  • According to a study by Accenture, 34 percent of CMO and CEOs reported that their customers were more likely to engage with new entrant competitors. This is because the experience is more positive than traditional businesses.

 

  • Startups breaking into an established market need to pay attention to new and innovative products in order to be successful. This is important if you want to stay relevant to your audience.

 

  • True marketing experiences are specifically targeted and created for your niche audience. These should be a journey that your customer is taken through.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Lead/Featured Image: Origin unknown.

 

Read full article here: http://ow.ly/6cEv3080mj8

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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15 Ways to Boost eCommerce Conversions

15 Ways to Boost eCommerce Conversions | Business Improvement and Social media | Scoop.it
The key purpose of any online store is to find ways to boost its eCommerce conversions. Online marketers need to come up with new solutions

Via janlgordon
janlgordon's curator insight, January 6, 2017 7:47 PM

I selected this article from Curatti written by Katherine Crayon because it provides insight on how to have a profitable business online.

 

Learn the best practices of eCommerce in today's competitive online world.

 

Best eCommerce Practices for More Sales

 

Increasing revenue from your website can be a challenge. I agree that you can accomplish this by improving your design and strategy.

 

Crayon goes over what changes can be made to your branding and website.

 

Here's what caught my attention:

 

  • The images on your website should be actionable and high quality to get noticed. Consider adding a cloud zoom to assist your visitors and enhance their experience.

 

  • Users prefer to watch videos over just viewing images. This will increase your sales by at least 64 to 85 percent. This also increases the length of time a visitor stays on a website.

 

  • The colors of your website do have an effect on 85 percent of shoppers. Take a look at your demographics and target market to determine which color schemes work best.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Katherine Crayon.

 

Read full article here: http://ow.ly/Vge3307LKQ2

 

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How to Use Influencer Marketing to Promote Your Products

How to Use Influencer Marketing to Promote Your Products | Business Improvement and Social media | Scoop.it
Influencers are a powerful way to promote your product launch. A Nielsen survey found that 83% of consumers trust recommendations from people they know

Via janlgordon
janlgordon's curator insight, December 21, 2016 3:58 AM

I selected this article from Curatti written by Shane Barker because it provides insight on how influencers can be powerful product promoters.

 

Leverage relationships online before your next idea is released.

 

Understand How to Effectively Reach Influencers for More Sales

 

Trusted recommendations can help attract customers to your brand. I agree that you can accomplish this by creating incentives for influencers to share what you have to offer.

 

Barker goes over how influencers can help improve your bottom line and provide word-of-mouth benefits.

 

Here's what caught my attention:

 

  • Provide an exclusive pre-release product review. Than ask them to share the news to generate a buzz. When you partner with the right influencers your brand can go a lot farther.

 

  • Attract more customers with trusted reviews. Those who have already tried your product and like it will help your business resonate more with your audience.

 

  • Partner up for a sponsored post or video to further promote your company. This allows you to tap into their network and experience.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/ycr1307kloK

 

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8 Things You Need to Know About Branding

8 Things You Need to Know About Branding | Business Improvement and Social media | Scoop.it
Branding helps to connect with your customers emotionally. In an overcrowded marketplace, it represents an increasingly important business element

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janlgordon's curator insight, December 6, 2016 4:52 PM

I selected this article from Curatti written by Joshua Daniels because it provides facts and figures that will impact your branding strategy.

 

How to stand out online for more business success.

 

Branding Tips to Improve Your Reach

 

It's important to connect with your customers on their level. I agree that in order to get noticed you need to understand how to attract fans and followers.

 

Daniels provides information on the latest in branding for business.

 

Here's what caught my attention:

 

  • A brand is not your logo -- it's a total sum of an organization's parts. It provides an overall picture to an audience to follow.

 

  • Good design conveys the needs and desites of your community. This starts with a good product design.

 

  • A great branding strategy can dramatically improve your business. Developing a personality for your brand will help you stand out.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123RF.

 

Read full article here: http://ow.ly/6Ozl306SrEx

 

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Tactics to Improve Your Local #SEO

Tactics to Improve Your Local #SEO | Business Improvement and Social media | Scoop.it
In this post, you’ll learn how a link profile can help improve your local SEO. The infographic contains further tactics for improving local search ranking.

Via janlgordon
janlgordon's curator insight, November 8, 2016 8:28 PM

I selected this article from Curatti written by Shane Barker because he explains how to improve your business's local ranking in search.

 

Useful tactics that will greatly improve your SEO strategy.

 

How to Improve Your Link Profile

 

There are many different factors that can affect SEO ranking. I agree that understanding a link profile will help your local business get seen online.

 

Barker provides great insights on how your link profile can bring leads to your website.

 

Here's what caught my attention:

 

  • The quality of links will affect your overall profile. If you have high authority websites linking to yours then this can greatly improve your ranking.

 

  • Make sure your anchor text is relevant to your topic. Avoid keyword stuffing and instead use a more natural approach in your pages and posts.

 

  • Build relationships with your local customers. Create regular interactions with them online and offline and include their testimonials.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/opjq305ZthG

 

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janlgordon's comment, November 9, 2016 5:25 PM
Thank you @oconnorandkelly @massimo facchinetti @John van den Brink @John Grant @Online Marketing & El Monóculo
janlgordon's comment, November 10, 2016 10:51 AM
@Faiz Khan thank you
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Compensate Influencers Without Money

Compensate Influencers Without Money | Business Improvement and Social media | Scoop.it
You’re a startup that wants to raise awareness about your brand. Or maybe you’re a small business looking to boost your visibility online. Unfortunately, highly-effective marketing methods, like influencer marketing, seem to be out of reach. You’ve run the figures over and over again, and no matter which way you cut it, there’s just no …

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janlgordon's comment, October 26, 2016 10:48 AM
Thank you @Abhijit plinkobit :-)
janlgordon's comment, October 27, 2016 10:49 AM
Thank you @Stan Smith @Ricard Lloria @Anna & @Michael Esplana :-)
janlgordon's comment, October 28, 2016 10:52 AM
Thank you @Nicole Hanson :-)