Business Improvement and Social media
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2013's Complex Social Media Landscape in One Chart

2013's Complex Social Media Landscape in One Chart | Business Improvement and Social media | Scoop.it

When Brian Solis introduced the first Conversation Prism in 2008, the world was a seemingly simpler place. There were 22 social media categories, each of which had just a handful of brands.

 

Flash forward to 2013, and the latest Conversation Prism has four additional categories with at least six brands in each. Like other Conversation Prisms, the data visualization attempts to illustrate the array of social media choices available to marketers.

While the 2008 chart looked like a flower, the latest one resembles a kaleidoscope. Solis, a prominent social media marketing expert, says redoing the chart this time around has been instructive. "Things are changing so fast," he says. "We don't even realize [the landscape] is shifting."

 

The chart also points out that, for many, membership in the social media ecosystem is fleeting. While some brands like Xanga, Kyte and Utterz have disappeared, others that weren't around five years ago — like Path and Banjo — are now among category leaders.


Via The Digital Rocking Chair, Lauren Moss
Barbara Orlandi's curator insight, July 4, 2013 10:25 AM

Huge amount of info, sharing, likes, etc... it makes you thinking a lot

Ryan Burwell's curator insight, July 8, 2013 1:38 PM

We have so many ways of communicating, Brian Solis had to design a novel way of expressing all the ways we can express ourselves!

Lee Tonitto's curator insight, July 19, 2013 9:53 AM

If you need the scoial media landscape in 1 chart here it is 

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Social Media Tools That Support Google+: Solutions for Small Business

Social Media Tools That Support Google+: Solutions for Small Business | Business Improvement and Social media | Scoop.it

Twitter, Facebook, LinkedIn can be found in the majority of social media management apps. It is with Google+ that things get a little bit more complicated: very few social media tools support it due to some technical challenges.

 

However, most social media managers would prefer a solution that would allow them posting to all social networks in one place, Google+ including.

 

In this post, you’ll find reference to all tools that are to date integrated with Google+. We’ll bring small business editions to a special focus and review social tools that (1) support Google+ and (2) the ones you can use for free or under $10 a month.


Via Martin Gysler
Julian Magnone's comment, April 26, 2013 3:26 PM
Thank you Wendy for the feedback. It worth to try it.

Regarding separated browser windows opened, that worked very well for me using Chrome with different user's profiles (you can also use the incognito but only allows you an additional session). If you create a different user/profile (look at the avatar on the top left corner), you can then log with many different accounts (sessions) in different Chrome tabs.
Michlin Metals, Inc's curator insight, April 27, 2013 2:42 PM

SMB Tactics for Smart Social Media Usage

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10 Best Social Media Management Tools

10 Best Social Media Management Tools | Business Improvement and Social media | Scoop.it

Social media is one of the most effective ways for you and your business to get more traffic and generate new leads. Having a presence on all the major networks like Facebook, Twitter and LinkedIn is a necessity these days for any business. But what tools are the social media gurus actually using to manage these multiple accounts?


Via Martin Gysler
Wendy Forbes's comment April 20, 2013 10:38 AM
If you use Tweetdeck's mobile app... I believe they are shutting it down in early May. As to your question about Hootsuite, the analytics reports are extremely helpful in determining what content your fans/followers are reading and engaging with. The auto-schedule feature is great for determining best time of day to post on a daily basis and the ability to manage Facebook/Twitter/LinkedIn profile + company pages/Google+ profile and pages and the additional apps they have that allows you to manage tumblr, youtube, instagram and even MailChimp are excellent!
academiPad's comment, April 20, 2013 10:50 AM
I see... I am using the Mac version of Tweetdeck. Will have to check out these other hootsuite features again and digg deeper
Anthony Burke's comment, April 21, 2013 1:22 AM
All these tools keep "leap-frogging" each other in terms of functionality so I just keep an eye on several of them which is where this community comes in useful to see what others think and are using :)
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The Secret to a Perfect Facebook Post

The Secret to a Perfect Facebook Post | Business Improvement and Social media | Scoop.it

Small businesses that use Facebook to get the word out and promote their companies should check out a new report from Buddy Media, a social ad-management software provider. The report is drawn from the company’s analysis of 200 clients’ Facebook posts over a two-week period, in addition to the comments and “likes” spurred by those posts.

 

The report contains a number of good takeaways, including its findings on post length. It found that Facebook posts containing 80 or fewer characters had 27 percent higher engagement rates than longer posts. (You’re not the only one who struggles to be brief: Just 19 percent of all posts analyzed were that short.)


Via Martin Gysler
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How to Setup a Wordpress Blog in 5 Minutes

How to Setup a Wordpress Blog in 5 Minutes | Business Improvement and Social media | Scoop.it

I started my blog using WordPress and I have found it a platform that makes it easy to own and publish your own content online.

 

It is the foundation to the success of this blog which currently receives over 300,000 hits per month.

 

If you’re looking for an easy way to create a web presence and start sharing your ideas online, the best way to do this is to create a blog. Millions of users around the world already express themselves and share their thoughts by means of their personal blogs.

 

The advantage of having your own WordPress blog that is self-hosted is that you own it.

 

It is good to have a Facebook “page” or a Tumblr blog but they are owned by someone else and you can have a web presence there but under their “Terms and Conditions” It is basically a rental.


Read more at http://www.jeffbullas.com/2012/06/17/how-to-setup-a-wordpress-blog-in-5-minutes/#bU4ViejLGudrGCSo.99


Via Martin Gysler
sarspri's curator insight, February 2, 2013 3:31 PM

Self-hosting a WordPress site is the next step, after folks feel they've outgrown the free wordpress.com sites.

Alfredo Corell's curator insight, February 10, 2013 7:22 AM

Brilliant step-to-step simple summary. I'm thinking in starting a Wordpress Blog more easyly now. Thanks!!!

dakinane's curator insight, February 27, 2013 5:17 PM

Both org and .com variants of Wordpress are a delight to use, I have sued them for years, had to abandon my hosted Wordpress blog when I upgraded my website.  I miss it.

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Building Your LinkedIn Network

Building Your LinkedIn Network | Business Improvement and Social media | Scoop.it

LinkedIn is certainly the best social media platform for the business contacts and network. To be in harmony, it’s important to respect few rules and good sense. This post will give some information about that. [note Martin Gysler]

 

In his book Ultimate Guide to LinkedIn for Business, author Ted Prodromou describes how to best to leverage the networking site as a business tool. In this edited excerpt, the author details the two methods of building connections on LinkedIn.

 

How many connections should you have on LinkedIn? I'm asked that question frequently, and there isn't a magic number that works for everyone. LinkedIn isn't a popularity contest where the person with the most connections wins. LinkedIn is about building relationships and connecting with others, which is very different than the monologue communication of Twitter.

 

Read more: http://www.entrepreneur.com/article/224417


Via Martin Gysler, Ana Alvarez
moldremediationus's comment, December 30, 2012 10:44 AM
i recently review an article on linkedin traffic secret and i'm really inspired after reading this one.http://e-businessolution.com/how-to-get-targeted-leads-free-in-your-small-business/
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Content Marketing Sweetens the Mix [Infographic]

Content Marketing Sweetens the Mix [Infographic] | Business Improvement and Social media | Scoop.it
Content - How popular has branded content marketing become this year? According to recent research, brands and agencies continue to increase their spending for branded content marketing. Check out the following infographic ...

Via janlgordon
janlgordon's comment, June 12, 2013 12:36 PM
Jesus Hernandez Thanks for sharing this!
Ricard Lloria's comment, June 12, 2013 12:38 PM
You´re Wellcome Jan!! Have a nice day!
Brandon Olander's curator insight, June 26, 2013 11:04 AM

A very detailed infographic around how content is king and "content marketing" is a fresh direction.

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The Failure Of Social Media

The Failure Of Social Media | Business Improvement and Social media | Scoop.it

Social Media doesn't work for the vast majority of small businesses.

That was the main message in the USA Today article titled, Study: Social media a bust for small businesses, published on April 17th, 2013. From the news item:"About 61% of small businesses don't see any return on investment on their social-media activities, according to a survey released Tuesday from Manta, a social network for small businesses. Yet, almost 50% say they've increased their time spent on social media, and only 7% have decreased their time. What businesses are trying to get out of social media: 36% said their goal was to acquire and engage new customers, 19% said to gain leads and referrals, and 17% said to boost awareness. Facebook was most cited as the hardest to maintain social-media platform, according to the survey." There is a big lesson in this data...

 

What you want from social media may be very different from what it is.


Via Martin Gysler
Retro Social Media's comment, April 22, 2013 9:40 AM
61% is a big percentage...
Tentronix NZ's curator insight, April 23, 2013 9:00 AM

Social Media is it worth your marketing efforts/time or still the traditional methods superseed the SM? It's truely stated as a matter of one's choice, totally agree!!

Angelica Laurencon's comment, May 22, 2013 4:08 PM
Failure of Social Media as another marketing & PR channel, yes, but still very efficient for SMB in the new business of kindness.
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How Do You Know When You’re Overdosing On Social Networks?

How Do You Know When You’re Overdosing On Social Networks? | Business Improvement and Social media | Scoop.it

Social networks are captivating – there’s no doubt. The minds behind building the popular social media platforms of today knew exactly what they were doing and they saw it before any of us ever did. It’s a brilliant idea really – create a medium that allows people from all over the world to connect, share and collaborate like they never have been able to before in the history of the Earth. Incredible!

But an unforeseen (or potentially foreseen, but ignored) consequence is addiction. Social networks have been so good at “helping” us, but now they’re hindering us. From what you might ask? Well, ask your friends, family, parents, even children what they think. And although it is often joked about, it isn’t a joking matter.

Diagnosing Your Condition


Via Martin Gysler, John van den Brink
malek's curator insight, February 21, 2013 6:26 PM

I didn't do it..I don't do it...overdosing??????

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INFOGRAPHIC: The Ultimate Complete Final Social Media Sizing Cheat Sheet

INFOGRAPHIC: The Ultimate Complete Final Social Media Sizing Cheat Sheet | Business Improvement and Social media | Scoop.it
Need pixel dimensions and sizing information for Facebook, Twitter, Google+, YouTube, Pinterest, or LinkedIn? We put it all in one handy graphic.

Via Martin Gysler
VoxTrack.ai's curator insight, February 5, 2013 7:39 AM
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).

 

  • If you like this scoop, PLEASE share by using the links below.

 

  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us
Gaurav Pandey's curator insight, February 6, 2013 1:12 AM

Remember, size does matter. 

Dotty Scott's comment, March 18, 2013 2:09 PM
Google+ and YouTube have changed everything graphical since this was created,
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Does everybody need a social media strategy?

Does everybody need a social media strategy? | Business Improvement and Social media | Scoop.it

As the hype of social media begins to die down and companies re-evaluate their efforts with a steely-eyed look at the cost versus benefits, I think it is time to re-visit this important question: Does every company really need a social media marketing plan?

 

This is a very complex question. So to help answer it, I looked at a few companies with brands that might not be natural fits for a social media presence. Adult diapers. Coal. Hazardous waste clean-up. Playing cards.

 

Let’s explore this important question by taking a romp through some unusual case studies that stretch the boundaries of social media marketing thinking.


Via Martin Gysler
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10 Steps to Successful Social Networking | Results Revolution

10 Steps to Successful Social Networking | Results Revolution | Business Improvement and Social media | Scoop.it

[ For practical reasons, I decided to integrate the contributions of this topic in: "Business know-how" - 01-27-2012 ]

 

Networking is about meeting and building relationships with people for a purpose. It’s that last part that counts in the definition, the purposeful part. Otherwise we’re all just socializing, which is what much of it amounts to anyway because if you don’t know your purpose, it’s pretty difficult to achieve it.

 

That’s fine if you just enjoy socializing for the sake of socializing (and, actually, the best social networkers are people like that usually). However, if you’re spending marketing dollars and the prosperity of your business depends on the success of your social networking, you’d better do a bit more than socialize.

 

1. The Question You’d Better Answer First
Why are you interested in social networking? To build your business? How, exactly?Do you sell online or just promote online? Are you locally, nationally, or internationally focused? Do you want people to talk about your business online, share your links, spread the word about you, learn more about you, recommend you, sign up for a program, get a free sample, get your e-newsletter, read your blog, interact with you, ask questions, get a membership, order a product, pay for a service, refer you to their friends? 

 

Read more: http://www.resultsrevolution.com/2010/08/10-steps-to-successful-social-networking/


Via Martin Gysler
Progressive training's curator insight, November 25, 2013 10:44 AM

10 Steps to Successful Social Networking 

 

#social #networking

El Monóculo's curator insight, October 30, 2016 8:48 AM
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