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Innovation Excellence | An Innovative Approach to Customer Experience Design

Innovation Excellence | An Innovative Approach to Customer Experience Design | Business Value Design | Scoop.it
recognise that the critical success factor in the future will be to put customers first. And to put customer experience delivery front-and-centre within their business. However, to achieve commercially sustainable growth, there’s more to it than just selling a product or service. Here's a fresh, innovative approach to Customer Experience Design.
BusinessValueDesign's insight:

Put customers first !

The problem in most organisations is that many of the service offered to customers haven't been smartly designed, they just have been iterated over time from a compromised initial solution...

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Innovation Excellence | Design Is Eating The World

Innovation Excellence | Design Is Eating The World | Business Value Design | Scoop.it
Over the past 20 years, we’ve seen a radical shift toward design as a fundamental source of value. It used to be that design was a relatively narrow field, but today it’s become central to product performance and everybody needs to be design literate.
BusinessValueDesign's insight:

Design is no longer something that we add to enhance a product, it is the product. 
The future, will not be made as much as it will be designed and anyone who wants to have a successful future, needs to learn design skills !

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Innovation Excellence | Game Changing Innovations are Right in Front of You

Innovation Excellence | Game Changing Innovations are Right in Front of You | Business Value Design | Scoop.it
Your greatest innovation opportunity may be right in front of you. The problem is you don’t see it. Evan Shellshear dives into reasons why companies most often don't see the greatest opportunity lying right in front of them.
BusinessValueDesign's insight:

Companies lost their ability to innovate because of thing called habituation.

In scientific terms, habituation is the process of becoming desensitized or unresponsive to non-threatening stimulus because of repeated exposure to it.

Keep Calm and Stay Relax smile emoticon

At www.businessvaluedesign.be, we develop a practical ways to intensify your innovation itch.

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How to Create an Instagram Strategy for Your Business

How to Create an Instagram Strategy for Your Business | Business Value Design | Scoop.it
From the outside looking in, Instagram appears to be selfies and photos of food but this visual platform has turned into a powerhouse as brands as business
BusinessValueDesign's insight:

For everyone who want to use instagram for their business !

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Innovation Excellence | 10 Ways to Discover What You Don’t Know that You Don’t Know

Innovation Excellence | 10 Ways to Discover What You Don’t Know that You Don’t Know | Business Value Design | Scoop.it
The mindset of innovation is characterized by a deliberate attempt to question what you know and explore what you don’t. In large organizations this manifests itself in a very simple equation;Innovation = reducing errors + increasing insights. It is this dilemma that plagues most organizations..
BusinessValueDesign's insight:

10 Ways to Discover What You Don’t Know that You Don’t Know.

Innovation = reducing errors + increasing insights

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Innovation Excellence | An Innovative Approach to Customer Experience Design

Innovation Excellence | An Innovative Approach to Customer Experience Design | Business Value Design | Scoop.it
recognise that the critical success factor in the future will be to put customers first. And to put customer experience delivery front-and-centre within their business. However, to achieve commercially sustainable growth, there’s more to it than just selling a product or service. Here's a fresh, innovative approach to Customer Experience Design.
BusinessValueDesign's insight:

Put customers first !

The problem in most organisations is that many of the service offered to customers haven't been smartly designed, they just have been iterated over time from a compromised initial solution...

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Design Thinking

Design Thinking | Business Value Design | Scoop.it
Tim Brown wrote an interesting article in the May 2015 Harvard Buisness Review on “Design Thinking”. Design thinking is a method of meeting people’s needs and desires in a technologically feasible and strategically viable way.

Thomas Edison created the electric lightbulb and then
BusinessValueDesign's insight:

Design Thinking is a method of meeting people’s needs and desires in a technologically feasible and strategically viable way.

 

At www.businessvaluedesign.be, we help organisations Innovate and Grow using a Design Thinking approach.

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Why the Lean Start-Up Changes Everything ?

Why the Lean Start-Up Changes Everything ? | Business Value Design | Scoop.it
Lean Start-up” make the process of starting a company less risky. The lean start-up movement is not only a buzzword. “New ventures of all kinds are attempting to improve their chances of success by following its principles of failing fast and continually learning. And despite the methodology’s name, in the long term some of its biggest payoffs may be gained by the large companies that embrace it” said Steve Blanks this articles”.
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10 Massively Successful Minimum Viable Products

10 Massively Successful Minimum Viable Products | Business Value Design | Scoop.it

Today, lean startups and tech titans alike are increasingly using the minimum viable product (MVP) as a starting point for building successful software products.

 

In the article 4 Reasons MVPs Fail we looked at the major risks you face in getting your product to market and how to overcome them.

A successful minimum viable product helps you start the learning process as soon as possible, and not just to answer the technical questions of “how” but also to eliminate the business uncertainty of “why.”

 

In this article, we’ll take a look at some of the companies that got their MVP right and what they did to go on and launch some of the hottest products in the market today.


Via Edouard Siekierski
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Innovation Excellence | Good Value Proposition Design

Innovation Excellence | Good Value Proposition Design | Business Value Design | Scoop.it
I had the opportunity to interview Alex Osterwalder about his new book Value Proposition Design. This is the second part of the two part interview. For fun I thought I would break the interview into two parts so we could take a look at his thoughts on both bad value propositions and good value propositions in turn. Below you will find my questions in bold and Alex's answers immediately following the questions.
BusinessValueDesign's insight:

"Great entrepreneurs are often great listeners and they can spot patterns and pick up on small details in customers stories." 
Alex Osterwalder

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15 Awesome Tools No Graphic Design Pro Can Live Without – Design School

15 Awesome Tools No Graphic Design Pro Can Live Without – Design School | Business Value Design | Scoop.it
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Instagram Hashtag Contests: Examples And Best Practices For Marketers

Instagram Hashtag Contests: Examples And Best Practices For Marketers | Business Value Design | Scoop.it

How can you get followers engaging on Instagram and creating user-generated content? An Instagram hashtag contest is the perfect solution to incentivize engagement with your brand, get user-generated content. and ensure your brand is seen by your entrant’s network. Let’s find out how you can effectively create and run your own.


Via Kamal Bennani
Marco Favero's curator insight, March 30, 2015 5:38 PM

aggiungi la tua intuizione ...

Dominic Tremblay's curator insight, March 31, 2015 9:45 AM

Instagram is the fastest growing social network. Contests on Instagram is a great way to drive user engagement. Check this out.

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How CMOs and CROs Can Be Allies

How CMOs and CROs Can Be Allies | Business Value Design | Scoop.it
The two functions overlap more than ever before.
BusinessValueDesign's insight:

On pourrait penser que le département Marketing et le département Risque d'une grande entrerprise n’ont rien en commun. Bien au contraire, ces 2 disciplines ont pour point commun de développer des « Customers Insights » sur base de données et d’analyses. Avec l’arrivée des big-data, cette convergence offre des nouveaux champs d’opportunités pour ces 2 disciplines.

Il est grand temps de réaliser des synergies entre ces départements afin d’avoir une compréhension approfondie des comportements du client et d’appliquer une analyse plus sophistiquée.

Tout comme notre méthode d’innovation qui a pour objectif de réduire les risques par une compréhension approfondie du comportement client. Plus d’info sur www.businessvaluedesign.be

Serge Van Oudenhove's curator insight, March 28, 2015 9:28 AM

On pourrait penser que le département Marketing et le département Risque d'une grande entrerprise n’ont rien en commun. Bien au contraire, ces 2 disciplines ont pour point commun de développer des « Customers Insights » sur base de données et d’analyses. Avec l’arrivée des big-data, cette convergence offre des nouveaux champs d’opportunités pour ces 2 disciplines.

Il est grand temps de réaliser des synergies entre ces départements afin d’avoir une compréhension approfondie des comportements du client et d’appliquer une analyse plus sophistiquée.

Tout comme notre méthode d’innovation qui a pour objectif de réduire les risques par une compréhension approfondie du comportement client. Plus d’info sur www.businessvaluedesign.be

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Le « design thinking », un outil d'innovation à adopter d'urgence

Le « design thinking », un outil d'innovation à adopter d'urgence | Business Value Design | Scoop.it
Le pays est engagé dans une spirale dépressive. Contraintes de toutes parts, nos entreprises n'ont d'autre voie pour la briser que celle de...
BusinessValueDesign's insight:

Excellent article de Pierre Conte (CEO de groupe M) publié dans les Echos du 10 mars sur la nécéssité du Design Thinking afin de rende nos entreprises plus innovantes.

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Design Thinking vs. Lean Startup: A comparison of two user-driven innovation strategies

Design Thinking vs. Lean Startup: A comparison of two user-driven innovation strategies | Business Value Design | Scoop.it
The Lean Startup concept is an appropriate choice for creating new businesses through development of an already existing idea or vision. Design thinking, on the other hand, might be preferred if the right business idea has not been found yet and customer needs or problems are still vague. Therefore, both approaches should be
BusinessValueDesign's insight:

Excellent Article summary from Rolan Mueller and Katja Thoring Conference on paper on Design Thinking and Lean-Startup. They introduce the concept of Lean Design Thinking.

 

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