Business Signage by Metro Sign & Awning
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What effective coronavirus signs look like —

What effective coronavirus signs look like — | Business Signage by Metro Sign & Awning | Scoop.it
A good sign gets people to change their behavior—and it's not always pretty.
Metro Sign and Awning's insight:

In a post-COVID world, signage isn’t about just what you say but how it’s said. Chunking information in small pieces and designing for “fast thinking” is more effective in reminding people to wash hands, maintain social distancing, and more. As companies and businesses begin to reopen with new precautions in place, it’s important to remember that the new sign reminders aren’t about branding — their objective is to change behavior. Good warning signs must be visible, direct, clear, and unambiguous. Explore Metro’s catalog of ready-to-go and customizable COVID-19 Workplace Safety signage.

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Business Signage by Metro Sign & Awning
Metro Sign & Awning knows business signs are an important, multi-year investment in your business. That's why the signs we build in our New England factory are made of the highest quality materials and craftsmanship, and come with a three-year warranty: triple the industry average! Visit us at http://metrosignandawning.com/?sra=190607.
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Mixed Use Development 101: 10 Impressive Examples

Mixed Use Development 101: 10 Impressive Examples | Business Signage by Metro Sign & Awning | Scoop.it
Mixed use developments are designed to incorporate and complement various types of real estate together. Learn more about their benefits.
Metro Sign and Awning's insight:

Mixed-use developments combine residential and non-residential buildings — ranging from single buildings to entire neighborhoods — planned and developed within a municipality and/or state and city. They generally have more amenities with less risk because they have such a variety of tenants (commercial and residential). Mixed-use developments are also more environmentally friendly because they offer increased walkability. These buildings can also provide and promote economic growth and have a wide variety of signage needs.

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Tips for Signage and Wayfinding in a Post-COVID-19 World

Tips for Signage and Wayfinding in a Post-COVID-19 World | Business Signage by Metro Sign & Awning | Scoop.it
Signage and wayfinding graphics can introduce healthy practices and help people feel at ease in this time of uncertainty.
Metro Sign and Awning's insight:

As businesses across America are beginning to reopen, business owners need to be careful to ensure safety measures are in place for their employees and customers throughout their space. Implementing signage such as floor graphics to show directional arrows or to mark a six-foot distance, digital signage that encourages touchless interaction and wayfinding signs, helps consumers and employees feel safer in the space they’re in and encourages a healthier environment.

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Looking Ahead at Digital Signage in 2020

Looking Ahead at Digital Signage in 2020 | Business Signage by Metro Sign & Awning | Scoop.it
As technology gets better, so will the innovations in digital signage. There have already been several advancements over the course of 2019 that will only get better in the years to come. Artificial intelligence and facial recognition software are two pieces of technology sure to appear in the coming years.
Metro Sign and Awning's insight:

Digital signs are here to stay. The technology is less expensive than ever and businesses are ready to invest. Surveyed restaurants, retailers, and banks plan to upgrade their digital signage in the new decade. Technological innovations make these signs smarter with the ability to provide useful analytics. Read this article if you plan to take the digital plunge.

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Say no to these 4 digital signage myths | Digital Signage Today

Say no to these 4 digital signage myths | Digital Signage Today | Business Signage by Metro Sign & Awning | Scoop.it
Digital signage is not technology of the future, but is very much the technology of today. However, many people still believe myths about the technology. It's time to debunk these tall tales.
Metro Sign and Awning's insight:

Did you know businesses lose money every day because of digital signage myths? It’s true. One myth is that installing it and programming it will be too complicated or costly. In fact, both of those things are easy to do— especially programming. Signs are intended for business owners who want to “set it and forget it.” Another myth is that the technology isn’t mature enough for the signs to be economical, in terms of power use. The truth is that the LED backlighting used for most digital signs consumes very little power. Check out the link to learn more.

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Intuitive Wayfinding Design Unveiled at Children’s Hospital

Intuitive Wayfinding Design Unveiled at Children’s Hospital | Business Signage by Metro Sign & Awning | Scoop.it

Browning says one of the most compelling aspects of the project was recognizing that the previous concourse was adding stress to users’ experiences. “We definitely improved the intuitiveness and added a calming sense,” he says. Furthermore, he says the project’s architectural language will be used when the main concourse is extended to connect to the new critical care building. In fact, designers have already started developing the addition’s wayfinding cues, starting with its animal character: a giraffe.

Metro Sign and Awning's insight:

The Cincinnati Children’s Hospital Medical Center (CCHMC) has grown a lot in recent years. While this was a good thing, the wayfinding signage for the hospital’s main concourse hadn’t been designed for this scale. As a result, 3,000 outpatients and their families arriving daily ended up in a stressful situation, struggling to find their way among a patchwork of mismatched designs. So, CCHMC leadership approved a makeover of the hospital’s wayfinding signs, art, graphics, and positive distractions. The results, recently unveiled, are excellent.

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'Being and Neonness': Neon as a Symbol of the 20th Century

'Being and Neonness': Neon as a Symbol of the 20th Century | Business Signage by Metro Sign & Awning | Scoop.it
The once-ubiquitous form of lighting was novel when it first emerged in the early 1900s, though it has since come to represent decline.
Metro Sign and Awning's insight:

When French engineer Georges Claude premiered neon lights at the Paris Motor Show in 1910, they instantly became a symbol of excitement and modernity. Claude’s lights trapped and electrified neon gas inside glass tubes, producing an orange-red glow that lasted about 1,000 hours. After that, “neon lighting” became a catchall term referring to glass tubing containing any gas or chemical that glows when electrified. Today, genuine neon signs are still made by hand—there’s no way to mass-manufacture them—but a similar aesthetic can also be produced using LEDs.

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5 Tips for Using Signage to Attract Customers

5 Tips for Using Signage to Attract Customers | Business Signage by Metro Sign & Awning | Scoop.it
Focusing on effective signage both inside and outside can help heat up your business.
Metro Sign and Awning's insight:

What’s the best way to stand out as a restaurant? Brick-and-mortar branding, both interior and exterior. To attract hungry customers with exterior signage, start with the right branding. Modern? Classic? Use signage style to give patrons an idea of what to expect inside. While doing this, make your restaurant "findable" with easy-to-see exterior signage, ideally something that lights up at night. Then, indoors, continue to immerse customers in great branding. Custom interior signs and wall graphics are an easy and relatively inexpensive way to stand out and make sure your restaurant doesn’t feel like “just another pizza place” or “just another deli.” Finally, you can even go one more extra mile by bringing your brand off-premises (e.g. setting up at street fairs with an eye-catching banner!).

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Understanding Ink: Sign printing options, 2019 innovations and when to use what

Understanding Ink: Sign printing options, 2019 innovations and when to use what | Business Signage by Metro Sign & Awning | Scoop.it
Understanding Ink: Sign printing options, 2019 innovations and when to use what.
Metro Sign and Awning's insight:

Expected to grow at 9.1% every year through 2023, the digital ink industry has been a hotbed of innovation for more than two decades. This has expanded opportunities for signmakers, who are now able to print tougher and more visually appealing signs than ever before. Explore the impressive variety of inkjet ink options and learn which one to use when in this knowledge-rich guide.

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Why Outdoor Signage Is as Important as Your Website

Why Outdoor Signage Is as Important as Your Website | Business Signage by Metro Sign & Awning | Scoop.it
Outdoor signs might seem kind of old school in the digital age, but customers can't buy from you if they can't find you. Learn how to get yourself noticed.
Metro Sign and Awning's insight:

For local businesses, outdoor signage does double duty: it serves as advertising and branding. The location, size, and design of the sign are critical to getting the best benefit from it, especially if most of the traffic passing the business is by car and truck. Digital signs are becoming more popular with business owners because of their key benefits. They’re also simple and quick to change so your message can be tailored to special events, promotions and other notable information.

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5 Types of Environmental Graphic Design and How It Impacts an Experience

5 Types of Environmental Graphic Design and How It Impacts an Experience | Business Signage by Metro Sign & Awning | Scoop.it
Environmental graphic design is what makes boring places look interesting. Learn more about the types of places that environmental graphic design can enhance.
Metro Sign and Awning's insight:

Environmental graphic design includes many different elements, and focuses on the graphic elements included in a space. This type of design can be used to educate, to enlighten individuals regarding a brand, or to entertain. What is important is the way design elements are used, so as to create the optimal experience for individuals.

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Tightrope's J.J. Parker On His Digital Signage Journey From Video Bulletin Boards To Apple TVs

Tightrope's J.J. Parker On His Digital Signage Journey From Video Bulletin Boards To Apple TVs | Business Signage by Metro Sign & Awning | Scoop.it

New 16:9 Podcast with JJ Parker of Tightrope Media Systems...  and here is more on the insight.

Metro Sign and Awning's insight:

some insight to be found

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The Rise of Indoor LED

The Rise of Indoor LED | Business Signage by Metro Sign & Awning | Scoop.it
Wander the streets of Hong Kong and you’ll see LED has a life of its own.  It’s “plastered on walls, floors and automobiles, with whispers that it will soon legitimately replace some building materials.” (D.Hayne). Its explosion has meant the design and delivery of a more refined and qualit…
Metro Sign and Awning's insight:

Businesses from Hong Kong to Australia and beyond have embraced indoor LED technology. From its seamless look to its high performance in daylight, LED is changing minds among those who might have been resisting it as a fad or short-term trend. Among the most common reasons for pursuing LED screens are improved customer attraction and longevity of the equipment. Today's LED solutions support retailers' ads, video content, and more.

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The Benefits of Signage Infographic

The Benefits of Signage Infographic | Business Signage by Metro Sign & Awning | Scoop.it
The benefits of signage are endless, but here are a few sign statistics we found interesting.
Metro Sign and Awning's insight:

Your small business sign is much more than an indication of where your business is located. A sign actually gives you one of the biggest bangs for your advertising buck. It helps you gain an identity as well as new clients, which in turn adds to your bottom line. Did you know a recent survey found 35% of passersby wouldn’t have known about a business without a sign? Studies also show your signage is more effective at keeping your business top of mind with consumers than TV or radio advertising. Delve into this and other interesting statistics with a revealing infographic on the benefits of signs.

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What effective coronavirus signs look like —

What effective coronavirus signs look like — | Business Signage by Metro Sign & Awning | Scoop.it
A good sign gets people to change their behavior—and it's not always pretty.
Metro Sign and Awning's insight:

In a post-COVID world, signage isn’t about just what you say but how it’s said. Chunking information in small pieces and designing for “fast thinking” is more effective in reminding people to wash hands, maintain social distancing, and more. As companies and businesses begin to reopen with new precautions in place, it’s important to remember that the new sign reminders aren’t about branding — their objective is to change behavior. Good warning signs must be visible, direct, clear, and unambiguous. Explore Metro’s catalog of ready-to-go and customizable COVID-19 Workplace Safety signage.

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How Digital Signage Is Playing a Critical Role in Combating COVID-19 

How Digital Signage Is Playing a Critical Role in Combating COVID-19  | Business Signage by Metro Sign & Awning | Scoop.it
For some time now, digital signage has been reinventing the customer experience, impacting marketing strategies like never before and helping boost sales and supplement a company’s revenues in creative and imaginative ways. From vibrant displays that quickly catch the eye and draw in consumers more effectively than static signage to transforming long queues into infotainment
Metro Sign and Awning's insight:

Digital signage has proven itself to be essential during the Coronavirus. They are being used to display important warnings and safety information to the public, as interactive wayfinding displays to help guide visitors and lessen interaction between people and as line management tools inside businesses. As the future continues, the industry is expecting digital signage to be used even more as the need for tools like capacity management and touchless kiosks grows.

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3 ways digital signage can improve lines 

3 ways digital signage can improve lines  | Business Signage by Metro Sign & Awning | Scoop.it
Digital signage can help reduce the pain of standing in lines in multiple ways, whether it is by reducing the line's size in general or finding ways to keep audiences engaged while they wait.
Metro Sign and Awning's insight:

While it can be good to have a line out the door of your business, customers don’t like standing in lines. Digital signs to the rescue! You can use signs to entertain customers, which makes their wait feel a bit shorter. You can also shorten the line by displaying answers to frequently asked questions, providing information that people would otherwise need to wait in line to get. This creates a more convenient (a.k.a. pleasant) environment while also keeping the line moving faster.

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Important Tips For Restaurant Signage

Important Tips For Restaurant Signage | Business Signage by Metro Sign & Awning | Scoop.it
Almost every brick-and-mortar business needs good signage. For many companies in a variety of industries, the design above the door plays a major role in
Metro Sign and Awning's insight:

Every industry has important standards of professional presentation—but when it comes to foodservice, customers are especially sensitive to things that look unappealing. That’s why outdated signs, signs that are in disrepair, and boring signs can crush a local restaurant’s prospects. By choosing typography, design, and materials wisely, restaurants can evoke an atmosphere and personality with their exterior signage alone. Get more specific details and examples at the link!

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4 Great Wallcovering Trends: Graphics, Geometrics, Grasscloth & Glitz

4 Great Wallcovering Trends: Graphics, Geometrics, Grasscloth & Glitz | Business Signage by Metro Sign & Awning | Scoop.it
We’re in a time of new found appreciation and demand for wallpaper and wallcoverings. The design trends are pointing to a desire to add pattern
Metro Sign and Awning's insight:

When you hear “wallpaper,” you probably don’t picture glowing electronic circuit boards printed on paper or catwalk fashion prints adapted for interior walls. But this is the new world of wallcovering, as experienced installers are finding novel ways to make walls into a design asset. Using LED lights and Swarovski crystals, some are crafting dazzling, twinkling displays for settings such as hotel foyers—innovative decor that looks high-tech while remaining budget-friendly. Others have developed stunning new patterns for classic textured grasscloth that border on high art. As a result, demand is now soaring for this affordable design fixture that can make a lasting impression like never before.

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Cakes and PVC: What do they have in common?

Cakes and PVC: What do they have in common? | Business Signage by Metro Sign & Awning | Scoop.it
Vinyl is a standard sign and graphics material, with great results for a whole range of applications. But there is more than one type, and it's important to choose the correct media for your project.
Metro Sign and Awning's insight:

People often ask about the difference between vinyl types. Here’s a shortcut: it’s like baking. The three types of PVC (monomeric, polymeric, and cast ) have similar ingredients—the difference is in the manufacturing process. Cast PVC is the highest-quality type, and it’s the kind we generally use. It is poured into a casting tray, similar to a cake tin. Monomeric and polymeric PVC types are less expensive because the PVC is “calendered,” or flattened, similar to a pizza crust. Chemicals are then added to keep the PVC from shrinking. By and large, monomeric and polymeric PVC products last between three and seven years. Cast vinyl, however, lasts closer to a decade. That’s why we prefer it for any long-term installation.

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Digital Signage Data

Digital Signage Data | Business Signage by Metro Sign & Awning | Scoop.it
On this AVNation webinar, we will equip you with the tools to design and deploy a world-class UC experience.
Metro Sign and Awning's insight:

this is the insight

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Where Do We Go Now? Exploring The Wonders Of Wayfinding Design

Where Do We Go Now? Exploring The Wonders Of Wayfinding Design | Business Signage by Metro Sign & Awning | Scoop.it
Wayfinding design is often taken for granted. Yet, by creating innovative signage, today's brands can do more than help visitors navigate environments.
Metro Sign and Awning's insight:

Effective wayfinding signage quickly and clearly guides people through a space, whether they’re looking for an escalator, a bathroom, or the rooftop bar. But wayfinding signs are also an opportunity: You can use them to immerse visitors in an expressive, powerfully branded environment. This is possible through strategic, bold design that plays to your visitors’ intuition and sense of wonder.

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Top 3 Different Signage to Promote Your Business

Top 3 Different Signage to Promote Your Business | Business Signage by Metro Sign & Awning | Scoop.it
In the market, there are vast ways to advertise a business brand strategically.  Business signage is multi-functional, and it can do many tasks in one installation.  It can promote, advertise, and attract many customers. Thus, it is a cost-effective marketing strategy.Since the primary purpose is to attract customers, it has to be noticed easily. If it is in a visible position, where a lot of people pass by, the sign will be much more effective.
Metro Sign and Awning's insight:

Different types of signage can have different effects depending on the materials used. Signage can be eye-catching and even multi-functional because of the incorporation of elements such as metal, pylon, or even light in their display. Using different materials can further emphasize the importance of signage in a business's marketing strategy.

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5 Types of Environmental Graphic Design and How It Impacts an Experience

5 Types of Environmental Graphic Design and How It Impacts an Experience | Business Signage by Metro Sign & Awning | Scoop.it
Environmental graphic design is what makes boring places look interesting. Learn more about the types of places that environmental graphic design can enhance.
Metro Sign and Awning's insight:

The sign outside your business is the first representation of your company, and in many cases, it’s the first impression customers get of your company. Having an old and worn sign with random burned out bulbs isn’t the best way to make a good first impression. Retrofit LEDs can improve energy efficiency, reduce service and maintenance, and have a longer lifespan. If you’re ready to give your sign a fresh look, consider retrofit LEDs. These retrofit LEDs are different from regular LED light fixtures, since they can utilize existing light fixtures and sockets. Here are some of the other unique...

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Business Signage As Means To Increase Profit

Business Signage As Means To Increase Profit | Business Signage by Metro Sign & Awning | Scoop.it
This article explains why business signage is a means to increase a company's profit. Branding does not merely take a business logo.
Metro Sign and Awning's insight:

Business signage is one of the most simple yet powerful ways a company can improve its bottom line. Effective signage can increase a business' reach while also increasing customers, sales revenue, and brand recognition. In fact, when done right, signage can be so successful that it allows for a decrease in the company's advertising budget, further enriching a company's profits.

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The Benefits of Signage Infographic

The Benefits of Signage Infographic | Business Signage by Metro Sign & Awning | Scoop.it
The benefits of signage are endless, but here are a few sign statistics we found interesting.
Metro Sign and Awning's insight:

Your small business sign is much more than an indication of where your business is located. A sign actually gives you one of the biggest bangs for your advertising buck. It helps you gain an identity as well as new clients, which in turn adds to your bottom line. Did you know a recent survey found 35% of passersby wouldn’t have known about a business without a sign? Studies also show your signage is more effective at keeping your business top of mind with consumers than TV or radio advertising. Delve into this and other interesting statistics with a revealing infographic on the benefits of signs.

No comment yet.