Jassy was once Jeff Bezos’ deputy and the head of Amazon’s cloud computing arm. Five years into his tenure as CEO, he’s killing projects, cutting staff, pleasing Wall Street and steering the everything store through its greatest challenge yet.

In a world full of distractions, getting your brain to focus on one thing at a time requires radical measures.

In 1984, Steve Jobs stepped onto a stage to reveal the Macintosh. Today, the MacBook Neo is poised to follow a similar path. Mar 11, 2026 Steve Jobs. Illustration: Inc.; In 1984, a young Steve Jobs strode onto a stage in Boston to talk about one of Apple’s most iconic creations: the Macintosh. You might have seen the highlights: Ridley Scott’s groundbreaking ad, the thrum of Chariots of Fire, and one of the first jokes ever delivered aloud by a computer: “It sure is great to get out of that bag!

As Apple turns 50, it’s worth remembering the rules it’s followed along the way. Apr 1, 2026 Steve Jobs. When Apple’s iconic Crazy Ones ad debuted in 1997, it wasn’t just an ode to the greatest and gutsiest humanity had to offer—it was a striking statement of values from a company beginning to emerge from nearly a decade in the dark. Now, as Apple officially celebrates its 50th anniversary, the ad’s copy seems to suit the company better than anyone back then would have suspected. You can glorify

Steve Jobs turned a product launch into a rebellion. That’s the power of storytelling. Apr 1, 2026 In this April 24, 1984 file photo, Steve Jobs, left, chairman of Apple Computers, John Sculley, center, president and CEO, and Steve Wozniak, co-founder of Apple, unveil the new Apple IIc computer in San Francisco, California. The small garage where Steve Jobs and Steve Wozniak (Woz) began assembling parts for the first Apple computer still draws visitors who pose for pictures. Entrepreneurs and

Looking to buy one of the best franchises? This list makes your search easy.

Anil Yadav started out as a teenage fry cook. Now he owns multiple brands, and just completed a $620 million acquisition of Denny’s. His secret? Show up every day and keep learning.

Most businesses haven’t seen an ROI on AI investment. Here are simple things you can do right now to fix that.

Simplify your routine and you’ll stay on top of deadlines. Emmy Award-winning Mario Armstrong shares modern tech solutions that can help make your days run like a Swiss watch.

When customers feel like they are participating in something real, they come back for more.

It’s a mistake that too many managers make. Here’s how I solved it.

Want to be a public speaker, or create a best-selling course? You must turn your ideas into something tactical, practical, and memorable. Here’s how.

Is your customer experience as good as it could be? Here, six founders share the way they upgraded theirs—and the way it increased sales and retention.

What separates the greatest entrepreneurs from everyone else? Legendary VC Bill Gurley knows—because he’s studied (and invested in) people who make billions.

The answer is simpler than you think.

Most businesses haven’t seen an ROI on AI investment. Here are simple things you can do right now to fix that.

Most businesses haven’t seen an ROI on AI investment. Here are simple things you can do right now to fix that.

Want to know how to turn virality into business gold? has the game plan. And she’s living proof that it works.