Business Communication 2.0: Social Media and Digital Communication
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Business Communication 2.0: Social Media and Digital Communication
This is an online magazine by Bovee & Thill, the leading authors in business communication, and the only authors who provide fully integrated coverage of Business Communication 2.0 in each of their business communication textbooks, published by Pearson. For more information about Bovee & Thill's texts and the exclusive, superior coverage they give to Business Communication 2.0: Social Media and Digital Communication, visit http://blog.businesscommunicationnetwork.com. For instructor examination copies, go to http://blog.businesscommunicationnetwork.com/texts. To find your local Pearson sales representative, visit http://www.pearsonhighered.com/educator. To contact the authors, use this form: https://businesscommunicationnetwork.com/contact-us/. To get a free Comprehensive Guide to Business Communication Instructional Resources, visit http://blog.businesscommunicationnetwork.com/resources. Subscribe to a free weekly newsletter of new posts to all 11 of Bovee & Thill's Online Magazines: http://sco.lt/8kgeVV.
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Secrets for Posting Successfully on Social Media

Secrets for Posting Successfully on Social Media | Business Communication 2.0: Social Media and Digital Communication | Scoop.it

Here are ten secrets for posting successfully on social media:

 

Timing Matters: Posting at the right time of day, day of the week, and season can maximize post visibility, engagement, and interactions from your audience. Do research as to the best time to post.

 

Consistency: Regular and consistent posting can help establish a brand's image in the digital space, which improves content visibility and may help create a loyal following of your work.

 

Engaging with Audience: Communicating, interacting, and staying engaged with your audience can prompt conversation, encourage brand loyalty and advocacy, and increase long-term social media success.

 

Engaging Visuals: Posts with high-quality visuals tend to attract more attention and engagement, leading to more sharing and reaching a new audience.

 

Hashtags: Using the right hashtags can increase your post views and discoverability, driving engagement and widening your audience.

 

Be Human and Authentic: People are more likely to engage with an authentic, friendly, and relatable brand or influencer.

 

Know Your Audience & Expectations: Knowing your audience's needs, preferences, behaviors, and communicating in a way that resonates with them can lead to stronger engagement and better conversion results.

 

Message length: Concise messaging and clear language can improve the readability and impact of the post.

 

Experiment and A/B Test: Testing different post types, content and styles can help determine what works best, what drives engagement, and how to adapt in an ever-changing media landscape.

 

Stay on Top of Trends: Keeping up with trends and incorporating them into social media strategies can attract more viewers and engagement, increasing chances of virality.

 

Posting successfully on social media requires creativity, effort, and strategic planning. It is essential to understand your target audience, the type of content that resonates with them and consistently produce high-quality content that fits within your target audience's expectations.

 

Business Communication Today and Excellence in Business Communication offer full coverage of social media. Request examination copies of these texts today!

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The ChatGPT Chatbot Is Blowing People Away with Its Writing Skills. An Expert Explains Why It's So Impressive

The ChatGPT Chatbot Is Blowing People Away with Its Writing Skills. An Expert Explains Why It's So Impressive | Business Communication 2.0: Social Media and Digital Communication | Scoop.it
The newest OpenAI text-generator is a marked improvement over its predecessor – but it still has its pitfalls.
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Digital Business Communication Trends

Digital Business Communication Trends | Business Communication 2.0: Social Media and Digital Communication | Scoop.it

What digital communication trends can we expect for 2021 and beyond? From AI to voice-enabled technology, here’s an update."

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How Blockchain Is Changing the Way Organizations Communicate?

How Blockchain Is Changing the Way Organizations Communicate? | Business Communication 2.0: Social Media and Digital Communication | Scoop.it

The article gives you a closer look at different reasons to consider blockchain for business communication and ways to introduce it."

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Media Skills: Writing Promotional Messages for Social Media

Media Skills: Writing Promotional Messages for Social Media | Business Communication 2.0: Social Media and Digital Communication | Scoop.it

The AIDA model (Attention, Interest, Desire, Action) and similar approaches have been successful with marketing and sales messages for decades.

 

However, in the social media landscape, consumers are more apt to look for product information from other consumers, not the companies marketing those products. Consequently, your emphasis should shift to encouraging and participating in online conversations. Follow these guidelines:

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Which business communication textbooks cover intelligent technologies and artificial intelligence?

Which business communication textbooks cover intelligent technologies and artificial intelligence? | Business Communication 2.0: Social Media and Digital Communication | Scoop.it

Learn more about these texts now.

 

Order examination copies today.

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8 Business Communication Technology Trends That Talk the Talk

8 Business Communication Technology Trends That Talk the Talk | Business Communication 2.0: Social Media and Digital Communication | Scoop.it
When you break it down, the fuel that powers all businesses is communication. These hot business communication technologies are more than just idle talk.
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Do People Lie More in Email Than in Other Forms of Communication?

Do People Lie More in Email Than in Other Forms of Communication? | Business Communication 2.0: Social Media and Digital Communication | Scoop.it

Read this article to get the answer to this question. You may be surprised!

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Social Media Has Not Destroyed a Generation  

Social Media Has Not Destroyed a Generation   | Business Communication 2.0: Social Media and Digital Communication | Scoop.it

"Studies from these researchers and others, published or presented in 2019, have brought some context to the question of what exactly digital technology is doing to our mental health."

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I Started Sending a Thank-You Note Every Week, and It Changed How I Work

I Started Sending a Thank-You Note Every Week, and It Changed How I Work | Business Communication 2.0: Social Media and Digital Communication | Scoop.it
Sending a thank you note every week soon became a routine, and even helped grow and refine professional opportunities.
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The 9 Email Mistakes That Make People Ignore Your Messages

The 9 Email Mistakes That Make People Ignore Your Messages | Business Communication 2.0: Social Media and Digital Communication | Scoop.it

"Billions of emails are sent every day, but that doesn’t mean we have any clue what we’re doing. Follow these steps to improve your messages."

Abderrahim Agnaou's curator insight, September 17, 2019 10:19 PM
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timberchic's comment, August 23, 2023 12:38 AM
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AI Deepfakes Are Now as Simple As Typing Whatever You Want Your Subject to Say

AI Deepfakes Are Now as Simple As Typing Whatever You Want Your Subject to Say | Business Communication 2.0: Social Media and Digital Communication | Scoop.it

Deepfake technology is getting better every day, making it easier to edit video and audio. The latest example of research comes from Stanford University, the Max Planck Institute for Informatics, Princeton University, and Adobe Research."

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Artificial Intelligence Tutorial : All You Need to Know about AI

Artificial Intelligence Tutorial : All You Need to Know about AI | Business Communication 2.0: Social Media and Digital Communication | Scoop.it

Artificial Intelligence is a buzzword in the industry today and for a good reason. Artificial intelligence (AI) has already made so much progress in the technological field and, according to a Gartner Report, Artificial Intelligence is going to create 2.3 million jobs by 2020, replacing the 1.8 million it will eliminate. So, Let’s get started.

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Generative AI Is about to Reset Everything. Yes, It Will Change Your Life

The ChatGPT writing tool that is causing a stir in business and academia is more evidence of the pervasive role of technology in modern business communication. These tools have profound ethical, legal, and practical implications for communication professionals.

Bovee and Thill have been tracking the rise of AI and other digital tools for years and continues to lead the market with coverage of disruptive and innovative technologies, from social media listening tools to deepfake videos. In fact, they're the only authors covering artificial intelligence and intelligent communication technologies in the textbooks they write.

To request examination copies of Bovee and Thill's award-winning business communication textbooks (instructors only), visit https://lnkd.in/bvxGGmT.

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Interesting Facts about Social Media Use -- Pew Research Center

Interesting Facts about Social Media Use -- Pew Research Center | Business Communication 2.0: Social Media and Digital Communication | Scoop.it
A majority of Americans say they use YouTube and Facebook, while use of Instagram, Snapchat and TikTok is especially common among adults under 30.
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22 Alternative Search Engines to Use

22 Alternative Search Engines to Use | Business Communication 2.0: Social Media and Digital Communication | Scoop.it
Google isn't the only search engine out there. Check out the best alternative search engines for encrypted data, more privacy, and cool search features!
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The Slander Industry: Who Is Responsible for - and Profiting from - Destroying Reputations?

The Slander Industry: Who Is Responsible for - and Profiting from - Destroying Reputations? | Business Communication 2.0: Social Media and Digital Communication | Scoop.it

"I wanted to slander someone. My colleague Kashmir Hill and I were trying to learn who is responsible for — and profiting from — the growing ecosystem of websites whose primary purpose is destroying reputations. So I wrote a nasty post. About myself."

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How Social Media Has Changed The Way Business Operates, and What's Next

How Social Media Has Changed The Way Business Operates, and What's Next | Business Communication 2.0: Social Media and Digital Communication | Scoop.it

"It is without a doubt social media has significantly altered the way businesses operate. Many aspects of doing business, including the eight mentioned in this post, have greatly influenced the adoption of social media and driven smart companies to invest billions in social media. Today businesses cannot afford to ignore social media."

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Social Media Trends

Social Media Trends | Business Communication 2.0: Social Media and Digital Communication | Scoop.it

"Staying updated on the latest social media trends can help fuel your strategy and make you stand out in the crowd. Here are eight social media trends that you need to be aware of for 2020 and beyond."

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Intelligent Communication Technology: Social Listening Tools

Intelligent Communication Technology: Social Listening Tools | Business Communication 2.0: Social Media and Digital Communication | Scoop.it

Every day on Twitter, Facebook, and other social media platforms, millions of consumers and business customers rant, rave, brainstorm, offer help, and ask for help.

 

Smart companies recognize that this global chatter is a gold mine of valuable insights, and they use social listening tools to figure out what people are saying about them and their competitors.

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Use These 33 Google Search Tricks to Find Exactly What You're Looking For

Use These 33 Google Search Tricks to Find Exactly What You're Looking For | Business Communication 2.0: Social Media and Digital Communication | Scoop.it

"You often need advanced Google search tricks to find exactly what you're looking for.

 

And since Google knows everything, it provides built-in tools to narrow down your search and give you the answers you want without even having to click through to another website. You just need to familiarize yourself with a few—or 33—Google Search tricks."

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5 Technology Trends That Are Changing Business Communication

5 Technology Trends That Are Changing Business Communication | Business Communication 2.0: Social Media and Digital Communication | Scoop.it

"There is no doubt that advancements in technology are going to have a big impact on how businesses will communicate in the future, whether internally, with customers, or with other businesses.

"Tried-and-tested methods will soon have to work alongside new technology that is already revolutionizing business communication."

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Yes, There Is a Right Way to Write an Email — Here Important Rules

Yes, There Is a Right Way to Write an Email — Here Important Rules | Business Communication 2.0: Social Media and Digital Communication | Scoop.it
Does sending and replying to emails take up an excessive amount of your time? Reduce the burden by following these basic guidelines, says editor and writer Victoria Turk.
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Panasonic's Human Blinkers Help People Concentrate in Open-Plan Offices. What's Your Opinion?

Panasonic's Human Blinkers Help People Concentrate in Open-Plan Offices. What's Your Opinion? | Business Communication 2.0: Social Media and Digital Communication | Scoop.it
Panasonic's Future Life Factory is developing wearable blinkers, designed to limit your sense of sound and sight, and help you focus on what's directly in front of you.

 

Also see: Students Wear Blinkers During Exam To Stop Cheating

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How to Get Every Email Returned

How to Get Every Email Returned | Business Communication 2.0: Social Media and Digital Communication | Scoop.it

"In the course of doing research for a book on how people actually change their minds, and what gets them to say “yes” rather than "'no,'” I was distressed to find that I knew much less about it than I thought I did.

 

"I figured that my nearly five years as the New York Times Op-Ed editor gave me a pretty strong vantage point on what worked and what didn’t. It did — but I didn’t always know why.

 

"What I sensed intuitively about effective writing turned out to rest on some deep psychological truths. Understanding them provides tactics that can be exploited in both personal and written interactions."

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