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... That is truly the question. ;-) A question I often have to debate with participants in my classes. And the perfect idea to start my new advice series. Thank you to Véronique Mermaz, of For Your Brand Only, for asking me to talk about it. 
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A recent study revealed that 99% of brands are on Twitter. Although small businesses may have paved the way for Twitter marketing success, the world's largest brands are adopting the platform a both a customer service and marketing tool at an increasing rate. Via Lauren Moss
Guillermo García's curator insight,
April 24, 2014 8:04 AM
Which brands rule twitter? Customer service, sales, social commerce, fundraising and authenticity. 
Chris Lee's curator insight,
September 29, 2014 3:33 PM
A visual breakdown of brands which use twitter to engage with their consumers effectively.
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Social media is fast becoming one of the main destinations for news online. An infographic created by the University of Florida Online, explores the evolution of the news industry and the way news is consumed. In 2012 there were 2.4 billion Internet users, and 1.4 billion of them were using social media. Nearly 50 percent of Internet users surveyed said they regularly or occasionally heard about a breaking story on social media before it broke on mainstream sources. In fact, since 2009, social media buzz has resulted in a 57 percent increase in traffic to news sites. Now online dominates the news market, with 64.5 percent of people going to official sites like The New York Times to get their news. Surprisingly, nearly 30 percent of people still get their news from the papers, but social media is hot on print’s heels with 27.7 percent of consumers. Find more details at the link. Via Lauren Moss
BlairEvanBall's curator insight,
February 21, 2014 4:38 PM
Social Media is closing in on print media as consumers choice for news. Online news has exploded, and is probably one of the reasons why Facebook continues to push NEWS in their news feed. We as consumers seem to be hungry for news as it happens, and Social Media plays a big role in the delivery of content. 
Mr Tozzo's curator insight,
February 26, 2014 4:12 AM
How Social Media Changed the Way We Consume News [Infographic]
Sara Prendergast's curator insight,
March 6, 2014 10:00 PM
Social media is incredibly important for the exchange of news. This infographic shows the evolution of news in social media, and what made it the important source of information it is today.
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In last week’s post about the Content Marketing Awards, Mike Sawyer of Tier 1 Writing asked a question I hear often: “How can small-type guys compete [against larger brands] to gain some glory?
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In the past 5 years social media growth has exploded around the globe and, as platforms such as Twitter and Facebook expand and begin to increasingly mirror and reflect “real life”, they take on many of the problems of the offline world, too. For example: security. With millions of social media views, updates and registrations taking place literally each and every minute, the potential for identify thieves, hackers and good, old-fashioned burglars to exploit your personal information has never been greater. Which means it’s solely your responsibility to ensure you’re protecting yourself when using these channels... Via Lauren Moss
Javier Antonio Bellina's curator insight,
March 27, 2014 5:41 PM
Brechas de Seguridad en las Redes Sociales: Una Infografía:
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We've compiled a list of free and premium cross-browser testing tools to help you easily test any kind of browser combination for your website. Via Kamal Bennani
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Ever wondered what the most common grammar mistakes are that bloggers make? Run-on sentences, punctuation, or maybe use of wrong tenses? This infographic highlights common blog post writing errors and blogging facts. Via Lauren Moss
Phillip Newsome's curator insight,
September 26, 2014 10:11 AM
92% of companies that attributed the acquisition of just 1 customer from blog activity posted multiple times per day. Stay focused on your customers and hire a competent writer to handle this activity. 
Christopher Lopez's curator insight,
October 7, 2014 12:38 AM
Blogging is very essential to attract customers. It should be flawless. 
Helen Stark's curator insight,
October 7, 2014 10:17 AM
Cool infographic that will be useful for any blogger.
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When it comes to content marketing, there is little doubt that the headline is one of the most important aspects of every post you make.
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Prominently feature your hotel at the point of purchase on priceline.com. Your ads are only shown to customers searching in your market when you have availability.
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How nations harness their knowledge-economies and entrepreneurs to invent and innovate will continue to shape the dynamics of global business and international development. Via Kenneth Mikkelsen
Kenneth Mikkelsen's curator insight,
October 25, 2013 6:28 AM
Wim Naudé (Maastricht School of Management) and Adam Szirmai (Maastricht Graduate School of Governance) discuss the relationship between technological innovation, entrepreneurship and development. 
Fishtree Education's curator insight,
October 25, 2013 12:43 PM
"In conclusion, technological innovation is a core driver of development. How nations harness their knowledge-economies and entrepreneurs to invent and innovate will continue to shape the dynamics of global business and international development in the decades to come, just as it has in the past."
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Here are some of the most interesting digital marketing statistics we've seen this week.
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Fast Company
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Studies have found that 90 percent of the information that we remember is based on visual impact. Include that tidbit with the fact that we live in an age where 1.5 billion pieces of content, 140 million tweets, and 2 million videos are created on a daily basis, and you can easily understand why a simple visual aid can make your brand stand out.
Via Kamal Bennani
sophiedesc's curator insight,
October 24, 2013 3:41 PM
Scientific proof.of the Data visualisation "magic" - let's get visual ! |
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And what isn't content?
In an article yesterday on another financing in content marketing, Re/code’s Peter Kafka raised some legitimate questions about what’s going on here, why this a real challenge for marketers, and how big the potential for the space actually is. Or, as he put it: “What is content marketing again, and why is it a thing people are fighting over?”
If Peter is asking these questions, that means there are many more folks in and around the technology industry wondering the same thing....
Since Peter really asked three questions, I’m going to approach them one at a time. “What is content marketing,” why is “finding something to say to [their] followers” a challenge for marketers and is this “a market that grows beyond a certain size”?... Via Jeff Domansky
Jeff Domansky's curator insight,
February 27, 2014 2:08 AM
Noah Brier explains why the big Hurrah about a $16 million financing for a content marketing company.
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Learn the value of a multi-channel marketing approach from this case study of an influencer outreach campaign created by Daily's Cocktails and Wholly Guacamole. Via Kamal Bennani
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Content marketing is a noisy world now. You must create EPIC content marketing to win. Here are 5 EASY Steps to begin your EPIC content journey. Via Ally Greer
Guillaume Decugis's curator insight,
February 25, 2014 8:30 PM
Content Marketing has grown up fast and [url=/u/129000 x-already-notified=1]Martin (Marty) Smith[/url] gives some great advice in this post. One of these is what he calls COPE for Create Once Publish Everywhere which I think is a great #leancontent rule: 1. Because everytime you can remix your own content, you should: this is not being boring, this is acknowledging that the world is vast and that people are busy so they might not be reading your tweet just because you shared something. 2. Content curation or creation only works if it's coupled with strong distribution. 3. SEO and social shares are tightly correlated.
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After yesterday's article on the Pareto Principle, I decided to create an infographic to make the information I had shared a little more interactive. I hope you will find it useful.
Bill Hurley's curator insight,
February 27, 2014 12:53 PM
80 percent our your outcomes result from 20 percent of your inputs. 
Nicole Paquet's curator insight,
March 3, 2014 4:54 PM
This article delved into the idea behind the Pareto Principle, which is more commonly known as the 80/20 rule. Although this concept can be applied to anything in people’s lives, it relates to social media in what businesses should be focusing on. For instance, it is generally the very loyal and involved 20% of your customers who are going to drive more of your sales than say the remaining 80% who are also a part of your target market. Learning how to hone in on the exact customers who are going to make a real difference is the key to being successful. This does not mean that the consumers who are not as involved need to be forgotten about but rather, they do not require as much attention since their actions are not going to heavily influence the health of a business. This rule can also help companies in balancing the things that matter most to them. For instance, using the 80/20 concept for social media can aid people in finding the perfect amount of what content they’re posting. Perhaps the larger portion of their postings are curated from other respected sites and a smaller amount of statuses or tweets actually pertain to the company themselves. Overall, the 80/20 rule is a handy tool when it comes to understanding what a company should exactly be focusing on and eliminating any time waste could allow businesses to be able to further engage when it is really going to make a difference and with who it Is actually going to be with.
Sara Prendergast's curator insight,
March 6, 2014 9:46 PM
This infographic is a quick and easy way to understand the basics of the Pareto Principle as it pertains to social media.
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Interview with Jeffrey Tjendra, DEO of Business Innovation by Design on growing a startup merging design and business thinking.
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The business-focused social network opens its publishing platform to its members, raising lots of questions.
Ryan Roslansky, head of content products for the company, strenuously rejects LinkedIn's media ambitions. Or at least he refuses to address them head on. "We are not approaching this from a publishing or media-company perspective," he told me last week.
The "this" in question is LinkedIn's announcement that it is opening its "publishing platform" to all its 277 million members, beginning with a test group of 25,000. The move essentially means providing a juiced-up blogging tool to LinkedIn users, but with a twist. Blogging sites like Tumblr (owned by Yahoo) or even Medium, the new site run by Twitter (and Blogger) founder Evan Williams, are relative free-for-alls. Post your blog, tell other people about it using social media, and hope someone will see it.
A post on LinkedIn is targeted at the people already in your professional network. "Your LinkedIn identity is your professional profile of record," Roslansky says. Adding the ability to post long-form professional information, he says, "helps to ensure someone can stand out and look better in their career."... Via Jeff Domansky
Jeff Domansky's curator insight,
February 27, 2014 3:19 AM
Walks like a duck and quacks like a duck to me. I say its a publishing strategy.
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IYBI created Clear Edge Living's brand to display their core values of innovation, integrity, creativity and communication. We also gave them a kick ass tagline.
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Do your dealings marketing approach bring about?: .kDF http://t.co/LmjDgOAZ8r Via Dennis Bailen, CMO, Chief Outsiders
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We help people grow their business with the use of online reputation management and having their digital presence up and running at all times
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Twitter snatched sales exec J.J. Hirschle from Google to lead its retail ad category.
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Top Trends That Will Shape Digital Marketing [Infographic]
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The specific purposes of social media and SEO are very different. Social media is essentially about branding and communicating with customers and potential customers while SEO is about increasing rankings in the search engines that lead to good quality traffic. The overall aim of both, though, is to increase business.
Social media does this by interacting with people and making them more aware of a brand, while SEO does it by improving the rankings for things that potential customers will search for when seeking products or services.
Read More: http://socialmediatoday.com/expo09/1843601/social-media-and-seo-overlap-different-purposes Via Antonino Militello
Naomi Assaraf's curator insight,
October 24, 2013 3:57 PM
They're both building visibility. FIne, social and search are not currently and entirely in the same place, but clearly, social is replacing search rankings, and is therefore providing a more interchangeable visibility. |
In the Social Media world...if you constantly Sell, Sell, Sell, the audience will run from you. For traditional marketers this is a big switch and continues to be a struggle for many.
The sales people who get it are outperforming their peers with social media being the driving factor for increased customers and sales.
You still have to sell, but the Vilfredo Pareto principal applies, only do it 20% of the time.
Many people expect coupons and ads to be delivered to their doorsteps, so that they can visit stores and try products. They will then pursue or break the relationship depending on the level of service they have received or the quality of those products.
Things are different online. Audiences will not purchase anything if the companies have not proven their worth beforehand. Audiences have the power. And they do not hesitate to make their voices heard whether they are happy or not. When it comes to social media content, 8 out of 10 of your shares should be valuable and relevant to your audience while the rest can be self-promotional.
I think the ideas in this article are extremely accurate. Social media marketing today is all about real time up-to-date information whether it's from a company, organization or a customer. Many people trust the reviews and shares of other customers rather than the proclamations of the company trying to sell you their products. This article accurately explains the Pareto Principle as it pertains to social media marketing.