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Branding Strategy Insider | 7 Ways To Build A B2B Brand Advantage | #TheMarketingAutomationAlert

Branding Strategy Insider | 7 Ways To Build A B2B Brand Advantage | #TheMarketingAutomationAlert | Branding | Scoop.it
We tend to put the onus for likeability on B2C brands, but while B2B brands may work to different dynamics and different decision trees, people still want to do business with people they like spending time with.

 

Intermediate/ Digest...

 

Here are 7 ways your B2B brand can increase other businesses’ inclination to work with you.

 

1. Build your authority – the fastest way to de-risk the decision to go with you is to show that you are a wise choice. Do that through story and demonstration not hype and hope.

 

2. Be uplifting – genuine energy is hugely infectious. People want to do business with brands that are passionate about what they do and the difference they can make.

 

3. Problem solve – it’s not about what you offer, it’s all about what they need.

 

4. Have real personality – Stand apart by presenting yourselves in a colorful and savvy way – in your actions and in your marketing.

 

5. Listen carefully – monitor the market, provide input, shape debate, engage with others and take onboard what you get back. Then share the insights you’ve gathered generously.

 

6. Start relationships early – expressing an interest in doing business with another brand and then exhibiting the patience to wait till a slot becomes available shows planning and discipline.

 

7. Open doors – making introductions that display no self interest reinforces trust and helps businesses perceive your brand as connected and enabling. You are part of the solution, despite the fact that you didn’t actually contribute directly in addressing the issue.

 

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Via CYDigital/marteq.io
Hsin-Ju Tsai's insight:

Use a effective brand strategy to build a brand advantage in B2B market. Here are the 7 tips. @Ashleigh Ali

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CYDigital/marteq.io's curator insight, December 18, 2013 6:30 PM

Build Thought Leadership...real thought leadership. Deliver incredible value through your content, and be seen as the intellectual, practical, and steeped-in-experience leader.

John Norman's curator insight, January 7, 2015 6:31 PM

The lesson continues on how to improve our business or personal branding. The advice is mostly generic but still very sound

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Where Marketing Ends, Branding Begins

Where Marketing Ends, Branding Begins | Branding | Scoop.it

So you’ve got a business and you’re ready to push your branding efforts online. The first question you encounter is “How do I go about with branding?”

 

What I’ve noticed from my years of experience in online marketing is that you probably think branding involves the following:

 

● Logos, color schemes, and website design – What should my logo be? What colors represent my business best? How do I go about with my web design?
● Brand mentions, links, and social popularity – I have to be as visible online as possible, because this promotes brand recall
● SERPs visibility, ad campaigns, and other promotional efforts

 

If you answered any of the above, then you’re looking at branding the wrong way. The items I mentioned are all marketing tools and strategies, and they only scratch the surface of branding.

 

Hsin-Ju Tsai's insight:

Branding is not about designing logo,color or setting up a website, these are just marketing tools. @Ashleigh Ali

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Zahra Kamal's curator insight, October 1, 2014 3:57 AM

I found this article very informative, and it helps me understand the differences about marketing and branding in more depth.

jackhalpin's curator insight, October 1, 2014 11:06 PM

The common misconceptions about the difference between marketing and branding 

Amol Singh's curator insight, October 2, 2014 11:00 PM

This article clears up misconceptions about branding

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Branding Strategy Insider | 7 Ways To Build A B2B Brand Advantage | #TheMarketingAutomationAlert

Branding Strategy Insider | 7 Ways To Build A B2B Brand Advantage | #TheMarketingAutomationAlert | Branding | Scoop.it
We tend to put the onus for likeability on B2C brands, but while B2B brands may work to different dynamics and different decision trees, people still want to do business with people they like spending time with.

 

Intermediate/ Digest...

 

Here are 7 ways your B2B brand can increase other businesses’ inclination to work with you.

 

1. Build your authority – the fastest way to de-risk the decision to go with you is to show that you are a wise choice. Do that through story and demonstration not hype and hope.

 

2. Be uplifting – genuine energy is hugely infectious. People want to do business with brands that are passionate about what they do and the difference they can make.

 

3. Problem solve – it’s not about what you offer, it’s all about what they need.

 

4. Have real personality – Stand apart by presenting yourselves in a colorful and savvy way – in your actions and in your marketing.

 

5. Listen carefully – monitor the market, provide input, shape debate, engage with others and take onboard what you get back. Then share the insights you’ve gathered generously.

 

6. Start relationships early – expressing an interest in doing business with another brand and then exhibiting the patience to wait till a slot becomes available shows planning and discipline.

 

7. Open doors – making introductions that display no self interest reinforces trust and helps businesses perceive your brand as connected and enabling. You are part of the solution, despite the fact that you didn’t actually contribute directly in addressing the issue.

 

__________________________________

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


Via CYDigital/marteq.io
Hsin-Ju Tsai's insight:

Use a effective brand strategy to build a brand advantage in B2B market. Here are the 7 tips. @Ashleigh Ali

more...
CYDigital/marteq.io's curator insight, December 18, 2013 6:30 PM

Build Thought Leadership...real thought leadership. Deliver incredible value through your content, and be seen as the intellectual, practical, and steeped-in-experience leader.

John Norman's curator insight, January 7, 2015 6:31 PM

The lesson continues on how to improve our business or personal branding. The advice is mostly generic but still very sound

Rescooped by Hsin-Ju Tsai from The MarTech Digest
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Rethinking Digital Age Marketing Strategy - Branding Strategy Insider

Rethinking Digital Age Marketing Strategy - Branding Strategy Insider | Branding | Scoop.it
Steve Jobs liked to say that it’s not enough to kill bad ideas, you have to kill good ones too.

 

Digest...

 

Marketing strategy is particularly difficult because the rules have changed. A generation ago, brands mostly strove to create buzz and “drive awareness,” now they need to build compelling experiences that keep consumers engaged.

 

However, the old tasks have not gone away. We still need to run TV ads and in-store promotions, man conference booths and hand out brochures, but now on top of that we have a whole new world of algorithms, apps and devices to master. To meet the new challenges, we need a new strategic approach, a new mindset and new organizations.

 

The above chart shows the three core brand objectives aligned with six tactical strategies. Mere platitudes and a “one size fits all” approach will not do, so once we’ve identified a particular area of need, we want to focus on building an approach designed for that specific task, rather than chasing the latest fad.


Via CYDigital/marteq.io
Hsin-Ju Tsai's insight:

In this digital age, traditional branding strategy may not effective to be executed. This article is showing the new brand strategy, three core brand objectives with six tactical strategies. @Ashleigh Ali

 

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Erica Huynh's curator insight, August 18, 2014 11:40 PM

Marketing Strategy for branding 

Matthew Alipour's curator insight, October 2, 2014 1:55 AM

A big question is how can we increase the size of the end of the funnel?

Katia Giovaneli Vatneberg's curator insight, October 28, 2014 4:56 AM

Time to rethink!

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What is Branding? And Should Small Businesses Care?

What is Branding? And Should Small Businesses Care? | Branding | Scoop.it

Branding is what creates customer loyalty...it is what keeps consumers loyal and buying repeatedly.

 

It is something that triggers associations in our minds. Branding is about creating an identity. It’s what sets one company apart from another. In short, it tells us what we can expect from that company. It’s about the perception people have of the company...Your branding is all the elements that make up a brand, whether logo, packaging, colors, reputation for customer service, reputation for customizing customer orders without complaint, speed, self-serve options, low price, high quality...

 

Here are 4 low-cost actions you can start on today to help your small business create, build and reinforce brand:

1) Start with clarifying what your brand stands for.
2) Audit your marketing materials.
3) Demonstrate it with stories.
4) Use colors, symbols and other elements to create visual associations.


Via Ashok Ramachandran
Hsin-Ju Tsai's insight:

"Branding is about creating an identity".  Branding is about telling people what you are. With a good branding strategy, it able to increase brand recognize, brand loyalty, brand preference..etc in customer' mind. No matter the size of the business, branding is always essential for business. @Ashleigh Ali

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Will Costello's curator insight, August 22, 2013 9:14 PM

This article details not only the importance of branding in a business, but identifies the grey areas associated when defining branding in a marketing sense. Branding is what your mind associates with various products services and organisations. With consistent branding, a company has the ability to communicate their ideas and values to the consumer more efficiently and more effectively. The article uses Starbucks as an example of effective brand association. Internationally Starbucks sustains the same consistent ideas associated with the brand, and delivers the same product wherever they are. With this strategy, Starbucks is able to build brand loyalty, as consumers will be able to identify their product and image and know exactly what to expect. With sufficient branding, a company can increase brand awareness, perception, loyalty, value.

Mathew Weir's comment, October 1, 2014 8:34 PM
Branding can be described as sticks in your mind associated with a product, service, or organization — whether or not, at that particular moment, you bought or did not buy. Its about creating an identity. Brands such as Nike and Adidas have created a strong identity with the tick and three stripes. It is also about creating consistency within e.g Starbucks. No matter where are in the world you know you will be getting the same product. In saying consistency is much easily created in a small company
De Brabander Marjorie's curator insight, April 11, 2015 6:17 AM

Good explanation of what branding is!