Brand Preference
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Brand Preference
brand preference
Curated by Sam Russell
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Rescooped by Sam Russell from Brand Strategy and Marketing!

Strategies Successful Companies Use To Build A Strong Brand

Strategies Successful Companies Use To Build A Strong Brand | Brand Preference |
Over the course of our lives, we build loyalties to certain brands.

Via Rebecca Boschma
Sam Russell's insight:

over time we all build loyalties towards different brands and this article is a great way to explain it. Building a strong brand and managing it through different types of media is a good way to build consumer preferences as it could relate to most of them in different ways. Brand preference is an important aspect in IMC.

breanna france's curator insight, April 1, 2013 8:07 PM

This is a great article on knowing how to market your brand to your consumers and anyone else invovled in this process. It shares how you must know what your customers want and how a brand affects many of us. It is so true in that we all have certain tastes, needs and wants from a prticulatr brand. So when going through the consumer decsion making process if a certain barnd has been marketed the right way, the consumer will grow to trust that brand and positively influence it by communicating the brand to others.

Kate Corkery's comment, April 7, 2013 5:40 PM
this article clearly gives a good outline on how to grow your brand and maintain it. As the article states brand loyalty is something that grows over time; even if the consumers dont realise it. this is one key reason for businesses to ensure that the effectively manage their brands. some key points to take from the article would be that a business needs to be focused, have a point of difference ( a strong selling point ) and be authentic - be yourself; no one wants to buy a fake product.. A new aspect that is coming into play to maintain a successful brand is using social media. its free, easy to use and helps to communicate and understand the consumers.
Daniel Armstrong's comment, April 7, 2013 8:52 PM
This article is pretty much saying that you need to give your brand a personality. To be unique and different in a way that is appealing to your consumers. Companies need to do research into who their consumers are and create a personality for their brand that suits them. Their brands voice also needs to be consistent so that they are not contradicting to themself in anyway or sound like someone else so that it makes it easier for consumers to create a relationship with their brand and get an idea of who they are as a brand. Brands also need to be focused and distinguish themselves from its competitors.
Scooped by Sam Russell!

26 Ways to Use Visuals in Your Social Media Marketing

26 Ways to Use Visuals in Your Social Media Marketing | Brand Preference |
Visual Social Media Marketing: learn how to share more visual content and create a visual conversation with your audience.
Sam Russell's insight:

Marketing through social media is a great way to get consumers attention. This article discusses ways in which brands can market their business through social networks as everyone now days uses this strategy to communicate. Consumers prefer brands that have a certain relevance to them, therefore attracting more customers through different marketing medias is a great way to get them engaged. All this is relevant to integrated marketing communications.

Chris Mays's comment, March 21, 2013 7:52 AM
Some very good tips here on how to enhance and utilise social media sites for marketing. Nowadays, social media sites are excellent advertising mediums as they appeal to a wide range of people and exposure is great. This is a sort of road-map about how to enhance your advertisements so they appeal more to consumers. Tips like adding and optimising visuals and using text to grab your customer's attention in an exciting way. Some great insight here!
Deelan Patel's comment, March 21, 2013 4:41 PM
there are some really great and interesting tips to grab the attention of your consumer. Both of you guys are right in terms of social media, it is a massive source and had such a large influence on marketers and they way they react and implement new ideas to grab and capture potential customers