Email Marketing Today and Tomorrow
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2 Smart Ways to Step Up Your Email Strategy

2 Smart Ways to Step Up Your Email Strategy | Email Marketing Today and Tomorrow | Scoop.it
Most nonprofits have one or two email lists that “blast” on a regular basis. That is not an Email Strategy. Here are some tips on creating an effective one.
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Email Marketing for Bloggers: The Complete Quickstart Guide

Email Marketing for Bloggers: The Complete Quickstart Guide | Email Marketing Today and Tomorrow | Scoop.it
Increase your blog readership with email marketing. Get expert advice on choosing an email service for your blog and growing your blog email list.

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Email Marketing Design Trends to Revamp Your Email Strategy in 2020 - GetResponse Blog

Email Marketing Design Trends to Revamp Your Email Strategy in 2020 - GetResponse Blog | Email Marketing Today and Tomorrow | Scoop.it
If you want your newsletters to stay ahead of the curve year after year, it’s important to keep up with new email design changes and trends.
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Email image deliverability and experience: What you need to know

Email image deliverability and experience: What you need to know | Email Marketing Today and Tomorrow | Scoop.it
Email image issues can throw off even the best email teams by reducing deliverability, or tanking user experience. Read our guide to learn how to fix them!
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6 Great Examples of Brands Using Content in Marketing Emails ·

6 Great Examples of Brands Using Content in Marketing Emails · | Email Marketing Today and Tomorrow | Scoop.it
Get email marketing inspiration from 6 small businesses and DTC brands using blog content to get better results from their emails.

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The importance of Email Marketing and Digital Marketing Strategy for your brand 

The importance of Email Marketing and Digital Marketing Strategy for your brand  | Email Marketing Today and Tomorrow | Scoop.it
Have you ever opened a marketing email and not immediately recognised what company it’s from or the purpose of the email? It has no sales pitch or story or maybe it doesn’t even match their website? Sometimes it’s not their fault, they test their emails on desktops but don’t realise their emails don’t render correctly on mobile, the device that the majority of people now open emails on. Believe it or not, some companies don’t even use email marketing and have no idea of the opportunity they are missing out on. Fundamentals of Email Marketing and Digital Marketing Strategy include an optimised website and great emails, even mobile-friendly ones. Said to have the biggest ROI and be the most cost-effective…

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How to Design Webinar Invitation Email to Boost Registrations

How to Design Webinar Invitation Email to Boost Registrations | Email Marketing Today and Tomorrow | Scoop.it
Use our guide to design webinar invite email to boost your registrations. Check it out for some awesome webinar invitation email templates.

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7 Newsletter Ideas to Help you Create Engaging Emails

7 Newsletter Ideas to Help you Create Engaging Emails | Email Marketing Today and Tomorrow | Scoop.it
Stumped on new ideas for your newsletter? Check out these great examples and revamp your own newsletter campaings with some tips and tricks!

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Email Marketing Strategy: How to Improve With UGC

Email Marketing Strategy: How to Improve With UGC | Email Marketing Today and Tomorrow | Scoop.it
User Generated Content is changing the game for social media and ecommerce, but what about your email marketing strategy?
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11 Powerful Email Marketing Tips You Need to Know

11 Powerful Email Marketing Tips You Need to Know | Email Marketing Today and Tomorrow | Scoop.it
Struggling to get good returns from your email marketing campaigns? Learn 11 powerful email marketing tips that you need to know right now.
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27 Newsletter Ideas with Inspiring Examples - GetResponse Blog

27 Newsletter Ideas with Inspiring Examples - GetResponse Blog | Email Marketing Today and Tomorrow | Scoop.it
Here, you'll find 27 newsletter ideas and inspiring real-life examples that will transform your emails from good to great. See all of these goal-driven ideas and find out which of them are a must-have for your business.
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Better email content begins with these best practices

Better email content begins with these best practices | Email Marketing Today and Tomorrow | Scoop.it
Our ultimate list of best practices for how to craft different types of marketing emails.
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The Best Length for Your Email Subject Lines

The Best Length for Your Email Subject Lines | Email Marketing Today and Tomorrow | Scoop.it
We analyzed 1,000 email subject lines from 100 of today’s top marketers to discover the best length for an email subject line. Here's what we discovered.
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Best Practices for Your Hotel’s Email Marketing Success

Best Practices for Your Hotel’s Email Marketing Success | Email Marketing Today and Tomorrow | Scoop.it
Chances are your Hotel already employs email marketing. After all, it is one of the most cost-effective forms of digital marketing, and the use of email is still very much in vogue. In fact, it’s
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4 Types of Emails You Need to Send Your Email List

4 Types of Emails You Need to Send Your Email List | Email Marketing Today and Tomorrow | Scoop.it
Learn more about the types of emails you need to send to get results from your marketing efforts as a freelancer, startup, or small business.

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The 5 Best Tools Improve Your Email Marketing

The 5 Best Tools Improve Your Email Marketing | Email Marketing Today and Tomorrow | Scoop.it
Small and large businesses utilize email marketing as one of their “seven touches of marketing.” It’s a cost-effective strategy that helps past and potential customers to see what promotions a business may be currently running...read more

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Email Marketing Best Practices for 2020: 21 Proven Tips for Improved Results - GetResponse Blog

Email Marketing Best Practices for 2020: 21 Proven Tips for Improved Results - GetResponse Blog | Email Marketing Today and Tomorrow | Scoop.it
Improve your ROI with 21 fail-safe email marketing best practices. Tips on welcome emails, lead magnets, & email lists to get you more opens & conversions!
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The Current State of Email Marketing

The Current State of Email Marketing | Email Marketing Today and Tomorrow | Scoop.it

The Current State of Email Marketing

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A/B testing guide: What is it and how do you set it up?

A/B testing guide: What is it and how do you set it up? | Email Marketing Today and Tomorrow | Scoop.it
Looking to optimize on your conversion rates? Testing and iterating is a core part of it. Read our guide to learn the ins and outs of A/B testing!
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9 Best GIF Emails & Why You'll Love Them

9 Best GIF Emails & Why You'll Love Them | Email Marketing Today and Tomorrow | Scoop.it
As of 2019, GIFs have been around for more than 30 years. The GIF, short for "graphics interchange format," was a social media mainstay for most of its existence. In 2012 more and more email marketers decided to add GIFs to their emails, and the trend started gathering momentum with

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25 Brilliant Email Marketing Campaign Examples From the Pros

25 Brilliant Email Marketing Campaign Examples From the Pros | Email Marketing Today and Tomorrow | Scoop.it
Collection of 25 ingenious email marketing campaign examples, created by awesome email marketing gurus, that will surely inspire you for your next campaign.
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30+ Automated Emails You Should Be Sending Today - GetResponse Blog

30+ Automated Emails You Should Be Sending Today - GetResponse Blog | Email Marketing Today and Tomorrow | Scoop.it
Want to start using email automation? Get inspired by these 30+ automated email examples and learn how to use all the different types of emails to achieve success in your industry.
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Email Copywriting Best Practices To Follow That Will Get More Conversion

Email Copywriting Best Practices To Follow That Will Get More Conversion | Email Marketing Today and Tomorrow | Scoop.it
An engaging email copy is all you need for conversion. Monks, in conversation with Joshua Earl, have shared Email copywriting best practices to help you out.

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The Role of Email Marketing in an Omnichannel Strategy

Email marketing holds the most weight in an omnichannel marketing approach as it can unravel your customer’s digital life and can drive the highest ROI among other digital communication channels.Here are five ways that email marketing can help in an omnichannel marketing approach.  
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16 most important email marketing KPIs for your business –

16 most important email marketing KPIs for your business – | Email Marketing Today and Tomorrow | Scoop.it
Email is one of the most effective marketing channels, consistently able to drive high levels of traffic and conversion.
However if you’ve been running various campaigns, with different content, subject line variations and goals how do you know whether they’re successful or not? Can you be sure that any uplift is directly attributable to your last ‘brilliant’ email? Do you even know what you should be looking out for?
When planning any campaign, on any marketing channel, it’s vital that specific goals are outlined right from the start. As stated in our own Email Marketing Best Practice Guide marketing efforts can only be improved upon if results are compared with your intended goals.
So any areas where you can clearly see improvement can be highlighted and paraded around your office as a massive win. Areas that have underperformed can then be looked at and improved upon next time.
To help you figure what you should be measuring, here’s a list of key performance indicators (KPIs) for email marketing.
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6 Ways Email Marketing Can Amplify Your SEO Results

6 Ways Email Marketing Can Amplify Your SEO Results | Email Marketing Today and Tomorrow | Scoop.it
Think SEO happens all in Google and on-site? Think again. Here are six ways you can use email to rapidly boost your SEO results.
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