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Scooped by
Sandra Pickering @opento
onto Brand Neuromarketing |
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During this post-election time in America it is fitting that we honor the King and Queen archetypes, rulers of the social domain. I dedicate the next several posts to them.
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The New Neuromarketing blog bridges the gap between fuzzy science and straight solid application. Our team of writers uncover the biggest neuromarketing gems each month and transform them into clear bit-sized articles. No abstractions. No jargon. No p-values.
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Considerable attention has been given to the notion that there exists a set of human-like characteristics associated with brands, referred to as brand personality. Here we combine newly available machine learning techniques with functional neuroimagin
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A new study examines the battle between idealized attitudes and those we actually have.
Sandra Pickering @opento's insight:
Fascinating - but needs a clear definition of 'attitude'
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A review of the latest psychology, neuroscience and neuromarketing research about how our brains experience brands like Apple, Nike and IBM.
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New Neuromarketing bridges the gap between fuzzy science and straight solid application. Our team of writers uncover the biggest neuromarketing gems each month and transform them into clear bit-sized articles. No abstractions. No jargon. No p-values.
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Just for a moment, think about the last big purchase you made. Was it a car? A house? That boat you had been dreaming about? Or possibly something as simple as a purse? At first glance, it may seem tha
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If Donald Trump has shown anything, it's that it’s important to understand the difference between archetypes and stereotypes.
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What are the most important insights from cognitive neurosciences that a packaging designer should take into consideration to create more effective packages? Here are three tips. What does make a package really stand out from the crowd? What materials should be used to elicit certain behaviors, perceptions and emotions in the consumer? How can a container affect our evaluation of its contents? How can a package contribute to brand loyalty?
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Why, oh why, oh why? Why would any brand manager take the most unique, distinctive and well known asset of a brand and change it?
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New Neuromarketing bridges the gap between fuzzy science and straight solid application. Our team of writers uncover the biggest neuromarketing gems each month and transform them into clear bit-sized articles.
Scoop.it!
New Neuromarketing bridges the gap between fuzzy science and straight solid application. Our team of writers uncover the biggest neuromarketing gems each month and transform them into clear bit-sized articles.
Scoop.it!
New insights from Kellogg Professor Moran Cerf reveal that neuroscience has the potential to transform the focus group.
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<p>The purpose portion of the brand narrative contains a declaration — an acknowledgment of shared vales between the brand and the consumer, and therefore their shared mission.</p>
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“So long as hope has anything of green.” – Dante “Green, how I want you green. Green wind. Green branches.” – Frederico Garcia Lorca Whether you live in the temperate climbs of the UK or nearer the equator in the tropics, one of the first associations with the colour green is with nature, trees...
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LeRoy Ashby, Professor and Author, joins the Business of Story Podcast to talk about the shifting reality of the news, the similarities between P.T. Barnum and Trump, and how popular culture is an inherent part of our storytelling.
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Does your organization need a culture audit? Learn what cultural archetypes are and how they help organizations build consensus.
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RT @InnovaMap: How To Use Smell To Engage Your Customers Brain @NeurosetUK
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Little Black Book, Apple Revealed as UK's Top Storytelling Brand. Aesop Agency conducts latest study in association with 3Gem Research
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Carol Pearson says that archetypal stories are more powerful than everyday stories because they carry the energy of a human potential.
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Neuroscience tells us that to engage viewers, food advertisers should consider showing the products in their messy, authentic glory.
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New Neuromarketing bridges the gap between fuzzy science and straight solid application. Our team of writers uncover the biggest neuromarketing gems each month and transform them into clear bit-sized articles. No abstractions. No jargon. No p-values.
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Parents: Big Soda is targeting your kids without your knowledge. https://t.co/dF8P1GhAEH Join #OaklandvsBigSoda #YesonHH
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Rhyming schemes and funny memes work because humans respond to recognizable patterns. Help them embrace your brand message by telling stories that feel familiar.
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Advertising legends such as David Ogilvy, Claud C. Hopkins and Leo Burnett understood the power of neuromarketing. Back then, they just didn’t call it that.
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