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Exercise Caution: The Key Aspect To Pay Attention To For Novice Content Curators

Exercise Caution: The Key Aspect To Pay Attention To For Novice Content Curators | Brainstorm | A NYC Website Design Company | Scoop.it

Via Robin Good
Laurie Bleiers insight:

Google has stated that “quality content” is a main factor in search engine positioning. Quality content is user friendly, relevant and unique. Sites that adopt these guidelines will enjoy better search engine positioning. The importance of unique content cannot be stressed enough. A common problem with low ranking websites is that they have failed to invest in website copywriters and simply copy/paste from the suppliers’ sites, or plagiarize. This is understandable. If you want to rank well on Google, unique content is vital! Learn more about quality content here.

Designatude's curator insight, December 16, 2017 4:20 AM

A great read #content

Erica Simoson's curator insight, June 4, 2018 1:34 PM
Some things are worth "Scooping"! Although you read a lot of different resources, only "scoop" the ones that are truly helpful and creditable.
Federico Santarelli's curator insight, April 1, 2019 8:26 PM
Grazie bellissimo Robin Good per offrirmi l'opportunità di lavorare Internet anche grazie a questo tuo social network www.scoop.it, mentre ti auguro di realizzare ciò che realmente scegli di realizzare, ricordo di ringraziare i lavoratori che hanno realizzato questo social network che mi sembra proprio fatto bene, buona giornata e buon lavoro! <3 ... <3
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Exercise Caution: The Key Aspect To Pay Attention To For Novice Content Curators

Exercise Caution: The Key Aspect To Pay Attention To For Novice Content Curators | Brainstorm | A NYC Website Design Company | Scoop.it

Via Robin Good
Laurie Bleiers insight:

Google has stated that “quality content” is a main factor in search engine positioning. Quality content is user friendly, relevant and unique. Sites that adopt these guidelines will enjoy better search engine positioning. The importance of unique content cannot be stressed enough. A common problem with low ranking websites is that they have failed to invest in website copywriters and simply copy/paste from the suppliers’ sites, or plagiarize. This is understandable. If you want to rank well on Google, unique content is vital! Learn more about quality content here.

Designatude's curator insight, December 16, 2017 4:20 AM

A great read #content

Erica Simoson's curator insight, June 4, 2018 1:34 PM
Some things are worth "Scooping"! Although you read a lot of different resources, only "scoop" the ones that are truly helpful and creditable.
Federico Santarelli's curator insight, April 1, 2019 8:26 PM
Grazie bellissimo Robin Good per offrirmi l'opportunità di lavorare Internet anche grazie a questo tuo social network www.scoop.it, mentre ti auguro di realizzare ciò che realmente scegli di realizzare, ricordo di ringraziare i lavoratori che hanno realizzato questo social network che mi sembra proprio fatto bene, buona giornata e buon lavoro! <3 ... <3
Rescooped by Laurie Bleier from Social Media and Healthcare
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8 Tips for Updating Your Website to Attract More Patients

8 Tips for Updating Your Website to Attract More Patients | Brainstorm | A NYC Website Design Company | Scoop.it

In the digital age, a practice's website is often the first place prospective patients will look before coming to a decision about where they will receive their medical care. As such, much like a business in any other industry, your medical practice's website will compete with others in the space to attract new patients. It is imperative, therefore, that your site advertises your medical practice in the very best light, in the most effective manner possible.

If you believe that your medical practice's website needs a makeover in a bid to reach more patients, read on. Below is a guide with some surefire tips for improving your online presence. 

1. Make your unique selling point clear
It's to be expected that your practice's website has an "about us" section, outlining your history, location and the like. As Dr. Michael Woo-Ming argues, however, writing for Physician's Practice, your "about us" section should do more than simply explain what your practice is. Woo-Ming asserts that this page should contain a unique selling point, which essentially means a description of what sets your practice apart from the competition. After all, why should a prospective patient attend your clinic over the competition? What is it about your establishment that is different? Examples of a unique selling point could be that you specialize in certain kinds of medicine, or that your faculty have won certain awards. If a patient is able to discern why your medical practice is special, they'll be more inclined to use your services.

2. Make it mobile friendly
Smartphones are now ubiquitous and many of us use our phones to surf the web. In fact, according to Fast Company, a phone is used in roughly half of all online searches. That's why it makes sense to ensure that your practice's website is mobile compatible. According to Fast Company, this means ensuring that your website can adjust it's size, contingent on the device it's accessed from. If potential patients are unable to easily access your site from their phone, there is a strong chance that they will look elsewhere. If you are unsure whether your site is designed in this way - it's dubbed responsive design - contact a web developer for guidance. 

3. Keep it simple and fast
While it is important to keep in mind that your practice is a business, it is also helpful to strike a balance and not make your website do too much - after all, patients are looking for a physician, not a new pair of shoes. As an article from the American Academy of Ophthalmology explains, this means keeping the design simple and easy-to-navigate. It also means keeping necessary information clear, concise and easily visible. 

4. Create useful content
If you have the time and resources, consider creating a blog with engaging content, Woo-Ming suggests. This is an effective strategy as search engines recognize content with keywords and therefore tend to promote websites with rich content more prominently on search engines. Content also carries a marketing function, as it is highly shareable. If you write an interesting piece on vaccinations, for example, it will likely get shared across social media and other platforms, drawing more customers to your website. Woo-Ming explains that your blog should contain a mix of medical news, updates pertaining to your practices and evergreen articles about various health issues. 

5. Embrace social media
An effective website should also be paired with a social media presence, according to Small Business Trends. Sites like Facebook and Twitter are especially effective at being a place where your patients can connect with your practice and stay current on any news and developments. Don't be afraid to reach out and engage with your patients, fielding any question, comments or concerns they may have. Social media is also a place where you can share content that can then drive traffic back to your website. Be sure to include icons on your homepage, with links, to indicate to new visitors other sites where your practice has a digital presence. 

6. Keep the important information easily visible
While your site is there to attract new patients, it should also be a helpful resource for patrons you already have. For example, some of your customers may quickly access your site for a reminder on hours of operation or to make an appointment. According to Woo-Ming, this is crucial, so keep this information clear and visible on a special landing page. Be sure to also include details such as the practice phone number and email address. Keep the link to this landing page on your homepage, in bold letters so patients don't have to hunt around. If this basic information isn't accessible in a couple of clicks, you have a problem, as users could quickly become frustrated and leave your site. 

7. Understand how patients are using your site
Fast Company suggests the best way to understand how your site is working and identify areas that need improvement is to monitor user metrics. This essentially means using a program that provides insight into things such as page views, user behavior, engagement, interactions and so on. The most prominent tool that many organizations use is Google Analytics. This is the most cost-effective option as it is free of charge, although it is by no means the only analytics tool available.

8. Include patient testimonials
A fantastic way to attract new patients and instill trust in your practice is to include positive patient testimonials on your website. The testimonials don't need to be lengthy, but should be enough to convey that your facility is trustworthy and provides impeccable patient care. Woo-Ming also suggests incorporating video testimonials, as they can be more engaging than plain text and are easily shareable on social media.


Via Plus91
Laurie Bleiers insight:

Get a Modern Medical Web Presence.

Websites often provide the first impression of a practice. A website needs to establish your practice as modern, professional and trustworthy. Additionally, being responsive on all devices conveys that your practice is up-to-date and values patient convenience. Brainstorm specializes in medical website design. Learn more.

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How to Precisely Measure Content Marketing Results

How to Precisely Measure Content Marketing Results | Brainstorm | A NYC Website Design Company | Scoop.it
Content marketing is vital in any marketing business. But, sometimes it can be hard to exactly measure content marketing results. Here, we show you exactly how.

Via massimo facchinetti
Rodwell Smith's curator insight, July 1, 2018 9:58 AM
Content is important in the context of what you are communicating to the public. Makes good to measure your effectiveness continuously.
 
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30+ Awesome Clean and Modern Multipurpose Website Templates Download

30+ Awesome Clean and Modern Multipurpose Website Templates Download | Brainstorm | A NYC Website Design Company | Scoop.it
Looking for awesome Multipurpose templates for your business? We are listed the 30+ awesome clean and modern Multipurpose templates with free and premium.

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6 Healthcare Marketing Trends for Providers in 2018

6 Healthcare Marketing Trends for Providers in 2018 | Brainstorm | A NYC Website Design Company | Scoop.it

Healthcare revolves around the doctor-patient relationship and the treatments the doctor prescribes. That will always be the most important staple for your practice to uphold, but while word-of-mouth referrals from happy patients can keep new patients coming through the doors, that’s not enough on its own.

Like all other industries, medical practices, urgent care centers and hospitals all need to keep their online presence in mind and actively work to improve it. If you don’t, after all, that practice down the street will, and they’ll scoop up all your new patients in the process.

With both the healthcare industry and the marketing industry both evolving quickly in some ways, it’s essential to stay on top of the latest best practices. In this post, you’ll learn about the 6 most important healthcare marketing trends for providers in 2018.

1. Everything is Going Online

Remember the good old days of pen and paper? While paper charts are still a thing in some cases, most patient data is going digital—and the patients are starting to expect that. Patient portals are being expanded on and improved, and are a lot more common.

Four of my doctors currently have patient portals that allow me to log in to check on my appointments, see all the details of my blood work or other test results, and see the notes that the doctor entered in about my appointment.

Even the urgent care provider I saw after a car accident had a patient portal, which was immensely helpful because I had an awful concussion causing bad short term memory loss for a few days.


For patients who want to be involved in their healthcare and treatment plan, this is a big deal, and in many cases, it makes your job easier in the long run, too.

It can also speed up the process—I can actually email my providers through a secure message instead of waiting on hold or hoping to get patched through to a nurse for minor, non-emergency questions. This big step is all about convenience for the patient, and it allows you to better treat them even when they’re not right in front of you.

In the same way, healthcare marketing is happening more and more online these days. People turn to the internet to find healthcare information and to identify which practices they want to use for their healthcare needs. If you want to capitalize on this trend, you need to be marketing your business online.

2. Content is More Prevalent

Doctors are busy people, but hiring someone to tackle healthcare marketing will benefit your business significantly. After all, there’s a lot of terrible information out there (even on popular sites), and there’s a lot of alarmed people Googling their symptoms becoming convinced that the rash from their new laundry detergent is MRSA.

If you pay attention, you’ll notice that increasing numbers of healthcare providers and medical practices are starting blogs on their site.

This is a great way to capture clients at the top of the funnel, because if someone is Googling “symptoms of carpal tunnel,” they’re probably experiencing them and could use a doctor’s help. And boom, you’re right there with reliable information and the rest of the site hanging around in the background.


You can keep this content on your site, or even take it to other platforms. Orlando Health has a great series of videos on YouTube where doctors, nurses, and nurse practitioners talk about not only their experiences, but what different medical conditions and treatments involve.

This demonstration of knowledge can build trust in potential patients long before they see you, and patients must trust their providers to have a successful treatment plan.

3. Healthcare Marketing on Social Media

Social media can be a little trickier for healthcare providers—they can’t just go around sharing customer stories willy nilly, after all, with HIPAA laws (and basic morality) in place.

That doesn’t mean that it shouldn’t be used, because the contrary is actually true. Social media is now more important for healthcare providers to be on than ever before. I think this is particularly true of Facebook, which:

  • Is frequently used by people researching businesses of all types—including healthcare practices. You can’t afford not to be on search engines.
  • Allows you to build trust and relationships with patients through continual interaction while demonstrating expertise.
  • Gives you an additional healthcare marketing platform to earn more reviews on, which are public and can help you earn trust quickly.
  • Provides you with another method of connecting with target audiences with all your contact information hanging out on the right side of the page.


When it comes down to it, social media gives you another way to take word of mouth healthcare marketing and amplify it in a public setting.

Instead of having someone tell just one or two friends how great their experience was with you even though you had to rebreak their arm or give them a root canal, you can have them tell everyone who visits your page.

To get the most out of your social media account, don’t forget to link to it in a prominent place on your website, too.


4. Location-Based SEO Is a Necessity

If you’re a patient going to see a doctor, you clearly are going to want to find one as close to you as possible. While there are exceptions to this, in most cases a patient won’t willing to take a four hour drive to find a primary care specialist, let alone go cross-country.

Local SEO is a necessity for healthcare marketing in 2018, especially with more “near me” searches popping up in voice search (we’ll talk about this next). Your practice should absolutely be trying to rank well for local searches, popping up in that much-coveted location preview on Google.

To help with this, make sure you’re optimizing for location-based keywords, like “central Florida gastroenterologist” or “Richmond podiatrist.” This will help you significantly, especially as voice search continues to grow in popularity.

Which brings us to healthcare marketing trend number 5…

5. Voice Search is Becoming a Priority 

If you’re sitting at your computer and need to find a dermatologist to check out a suspicious mole, what would you Google? Probably something like “urgent care Oviedo late night.”


We’ve been trained to search for the specific keywords we want to see results for, and only that in order to prevent clutter and irrelevant results.

Voice search is changing that. Now, if you were to ask Siri or Alexa to help you locate a doctor, you’d likely ask “Siri, can you find an urgent care center near me that’s open?”


These are very, very different search phrases, but the patient is still looking for you. Voice search is changing things up in SEO because it’s so different from a conventional search, but it’s becoming more and more common.

Ready to optimize for voice search? Implement a few of these strategies:

  • Try to write content that gets placed in Google’s featured snippet, because while traditional search lets users browse options, Alexa will only give users the first snippet that pops up. You must be first.
  • Certain phrases are more likely to be searched for during a mobile or voice search, including “practice hours.”
  • Optimize for more long-tail, conversational keywords, like “dermatologist for skin cancer check” instead of just “dermatologist.” More specifically, remember that voice search is more likely to use question phrases— adapt your keyword strategy accordingly.

6. Well-Designed, Mobile Optimized Site

Mobile usage has only continued to increase, and now instead of having a mobile version of your website, you should instead be focusing on a mobile-optimized site.

After all, if you’re out and about when you get hurt or have a headache or develop symptoms, are you likely to wait until you get home to start looking for a doctor or are you going to start searching on your phone quickly?

No. If you’re anything like me, you do a quick webMD search, become half-heartedly convinced your headache is a brain tumor, and try to find a doctor who can help. Okay, so you probably aren’t like me, but nobody likes feeling bad and everyone typically wants a quick solution.

There are several steps healthcare providers should take to make sure their site is mobile optimized in a way users need, including:

  • Have easy-to-use drop down menus that quickly display the information patients are looking for. You should ideally have a tab for insurance or payment information (like sliding scale payments if you offer this) so it’s easy to find.


  • Have click-to-call mobile numbers on your page so that all users have to do to get in touch is literally press a button and wait for you to answer. Ease of use is big, especially when you feel like garbage (but even when you don’t).


  • Have a Google Map widget installed on your Contact page so that users can click to open it and immediately get directions to your office. Even if they aren’t in a rush, this is guaranteed to get you a few less phone calls from lost patients.


Conclusion

Healthcare providers are often endlessly passionate about providing great patient care, and in this day and age that involves providing an excellent experience every step of the way—even long before they actually come into the office, or long afterwards.

Improving your online presence will not only help you find new patients, but better connect with the ones you’re already treating, making it a win-win for everyone involved.

By the way, if you’d like help with your own healthcare marketing efforts, let me know here or in the comments. I’d love to help!


Via Plus91
Laurie Bleiers insight:

Online scheduling, reminders and feedback opportunities, via all devices, reinforces that a practice is modern and considerate. In one survey, 34% of online appointments were made after hours. These capabilities also free-up office staff to accomplish more in other areas.

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5 Doctors Who Are Killing It On Social Media Right Now

5 Doctors Who Are Killing It On Social Media Right Now | Brainstorm | A NYC Website Design Company | Scoop.it

As a healthcare provider, you might think having a social media presence isn’t important to your practice’s success. However, it is a straightforward marketing strategy to implement with a high return on investment (ROI).

Social media has become prominently adopted across all generations, making it a great way to reach prospective patients. According to PEW Research Center, the demographic breakdown of people with at least one social media profile is:

  • 18-29, 88%
  • 30-49, 78%
  • 50-64, 64%
  • 65+, 37%

It’s clear that millennials are majority users of social media, but the older patient market has also become quite digitally savvy in the last few years.

With a wide variety of platforms to reach these patients, marketing your practice through social media can surely fit within any healthcare provider’s strategic business plan. But it is necessary to narrow down a direction for your brand’s online presence amongst all these options.

If you’re in need of inspiration, here are five examples of doctors who have found success using social media to their advantage.

1. Doctor Mike

Dr. Mikhail Varshavski — better known as Doctor Mike — is your average family medicine doctor but with a combined social media following of four million people. Doctor Mike has risen to ranks of celebrity-status, with features in Time, Cosmopolitan, Business Insider, and People Magazine, just to name a few.

Instagram

Doctor Mike amassed his 2.8 million Instagram followers by posting photos of his daily life — on the job, at the gym, with his dog. Now you’ll see a similar stream of content, but with a slew of celebrities and sponsored events mixed in. His Instagram presence promotes a healthy and active lifestyle, alongside his busy professional work.

He keeps his followers consistently updated with a new post every few days and daily snippets shared on his Instagram story. Doctor Mike follows a strategy that relies heavily on visuals, making Instagram a perfect platform. Photos are a great way to connect with patients when it comes to online marketing for doctors. Prospective patients will get a glimpse of who you are before even stepping foot through your practice doors.

See More: Instagram 101 for Healthcare Providers

Follow Doctor Mike on Social Media:

Twitter: @RealDoctorMikeFacebook: @realdoctormikeInstagram: @doctor.mikeYouTube: Doctor Mike

2. Kevin M.D.

Kevin Pho is “social media’s leading physician voice.” On his website and blog, Kevin M.D., Pho shares stories from all aspects of the healthcare system. He provides a space for doctors, nurses, medical students, and policy experts to share their insight and experiences. As the founder and editor, Pho publishes articles on everything from physician suicide to electronic health records to, of course, social media tips for doctors.

Twitter

Naturally, Kevin M.D. also has successful social media profiles of his own. His largest presence is on Twitter, with 160K followers. @KevinMD is a great example of content syndication on social media. On his Twitter account, he regularly shares articles published on his blog, inviting users to give them a read. The posts are short and sweet, with an on-topic hook and URL.

As a healthcare provider marketing your practice online, social media can maximize your content strategy. Blogging on healthcare services, trends, or topics of patient concern will allow your website to show more prominently in search results, but sharing links to these posts will offer an additional way for patients to find you online.

More on This: What to Do After Posting a Blog to Your Healthcare Practice Website

Follow Kevin M.D. on social media:

Twitter: @kevinmdFacebook: @kevinmdblogInstagram: @kevinphomdYouTube: Kevin PhoGoogle+: +KevinMD

3. Eric Topol

Dr. Eric Topol’s 2015 book The Patient Will See You Now took inspiration from what the physician refers to as medicine’s “Gutenberg moment.” In other words, just as the printing press transferred knowledge control from the ruling class to the general public, mobile technology is transferring control of healthcare from a select few to all of us.

Twitter

Consequently, it doesn’t take a stretch of the imagination to understand how Topol might be the perfect example of using mobile technology to make healthcare more accessible. Topol, a researcher but cardiologist by training, tweets multiple times a day to share medical studies and direct his followers to articles that cover the intersection of healthcare data and technology.

Topol predominantly shares industry articles and retweets other accounts. His curated feed and interjected opinions serve as a news source for his followers, establishing him as a thought leader in the field. Thought leadership is also a great tactic for healthcare practice marketing. Patients will recognize the elevated level of expertise and authority, giving a greater sense of trust in your services.

Read: Twitter 101 for Healthcare Providers

Follow Eric Topol on social media:

Twitter: @EricTopolFacebook: @Eric.TopolGoogle+: +EricTopol

4. Howard Luks

Dr. Howard Luks, an orthopedic surgeon and sports medicine specialist in New York, has an active presence on all social media channels. Without the same celebrity-prestige as the three prior examples, Luks is a great example of how your typical doctor can also upkeep a stellar social media presence.

YouTube

Luks regularly uploads videos to YouTube, where he discusses common orthopedic injuries and patient questions. In one video, Luks explains why meniscal tears are so common and whether surgery is always necessary for this type of injury. This video has been viewed almost 200,000 times.

“Studies report that 85% of patients are researching their diseases and their physicians online,” Luks says in his YouTube channel trailer. “Healthcare is not social, sports medicine is not social, but human beings are. Shouldn’t your physicians also be social?”

Again, digital consumers love visual content. Just think about the Dr. Pimple Popper empire. Most other healthcare provider’s online success won’t be in the same niche as her grossly intriguing video clips, but filming a short video explaining a new procedure or common diagnosis provides an efficient way for followers to engage with your practice.

Continue: YouTube 101: Video Marketing Basics For Healthcare Providers

Follow Howard Luks on social media:

Twitter: @hjluksFacebook: @Howard.Luks.MDInstagram: @hjluks1YouTube: Howard Luks MDGoogle+: +HowardLuksMD

5. Wendy Sue Swanson

Dr. Wendy Sue Swanson is a very successful doctor at the forefront of using online tools to communicate and connect with patients. As a pediatrician, she has been able to build a close relationship with her patients, in and out of the office, with her brand Seattle Mama Doc.

Facebook

Following Dr. Swanson’s Facebook page is like following any other of your friends online. She frequently shares news and blogs about health issues that interest parents in particular. Her posts are conversational and personal, supporting her goal of keeping your family safe and healthy.

Swanson herself is a great advocate of social media use in healthcare and even spoke on this topic in a 2013 TEDx Talk. As a mother, she understands the importance of being able to access information online. Her social media presence also reflects her own experiences in parenting. Swanson exemplifies the perfect balance in opening up to your followers and marketing your practice brand as thoughtfully aware of a patient’s feelings.


Via Plus91
Laurie Bleiers insight:

Websites often provide the first impression of a practice. A website needs to establish your practice as modern, professional and trustworthy. Additionally, being responsive on all devices conveys that your practice is up-to-date and values patient convenience.

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How Online Brochures Can Benefit Small Businesses?

How Online Brochures Can Benefit Small Businesses? | Brainstorm | A NYC Website Design Company | Scoop.it

Online brochures can reach a million people in a minute. The scope of an online brochure is much more for your business in general.


Via Sarmista Aun
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What Is Influencer Marketing And How Does It Work?

What Is Influencer Marketing And How Does It Work? | Brainstorm | A NYC Website Design Company | Scoop.it
What is influencer marketing and how can it be used to help spread the word about a brand? Here is a little insight on the matter.

Via Stefano Principato
Skillz Middle East's comment, June 13, 2018 7:59 AM
It's most important element in every marketing strategy
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7 Major Updates for Facebook Advertisers

7 Major Updates for Facebook Advertisers | Brainstorm | A NYC Website Design Company | Scoop.it
What a week in ad tech! Revamped Facebook Ads Manager, Lifestyle Templates, Instagram Canvas Ads, and more must-read updates for Facebook advertisers.
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Why Is Now the Right Time to Build a Mobile Application for Your Business?

With mobile users increasing day by day, it is true that the enterprise mobile app market is expected to grow over $65 billion in the coming few years. It is no more news that there is an app for your business.

Via Prince Namdev, Laurie Bleier
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Why Is Now the Right Time to Build a Mobile Application for Your Business?

With mobile users increasing day by day, it is true that the enterprise mobile app market is expected to grow over $65 billion in the coming few years. It is no more news that there is an app for your business.

Via Prince Namdev
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7 Design Resources for Creatives Who Do It All

7 Design Resources for Creatives Who Do It All | Brainstorm | A NYC Website Design Company | Scoop.it
Being a designer these days requires a diverse and multidisciplinary skill set and unique design resources. See 7 resources for designers.

Via Jakarta Web Developer
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Content Writing Skills On Social Media: Key For Traffic

Content Writing Skills On Social Media: Key For Traffic | Brainstorm | A NYC Website Design Company | Scoop.it
Social media is so popular nowadays, that most marketers focus their strategy on promoting the brand via the popular platforms. At this point, content shared on social media can be one of the best ways to build brand awareness online, as well as attract more traffic to a website. This in return, leads to more […]
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Before & After: 5 Famous Websites Get Fictional Makeovers

Before & After: 5 Famous Websites Get Fictional Makeovers | Brainstorm | A NYC Website Design Company | Scoop.it

What happens when Apple, IBM, Volkswagen, Citrix, and Deloitte all get a website makeover? Read this post to find out.


Via Kamal Bennani
Laurie Bleiers insight:

If you haven’t been getting the response to your website that you initially anticipated from your website agency, it may be time to commit to our Website Makeover Program.

In some cases, small adjustments to an existing website can remedy a problem, particularly in terms of website navigation and content.

 

We’ll evaluate your website structure, content writing, functionality, appearance and style.

 

We can change a little or a lot, depending on your website makeover needs.

 

In the end, you’ll see dramatic improvements at a cost much lower than starting from scratch. And you’ll find surprising results in your search engine optimization results too.

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What You Need to Know About SEO for Doctors - 

What You Need to Know About SEO for Doctors -  | Brainstorm | A NYC Website Design Company | Scoop.it

In today’s connected world, search engine optimization, or SEO, has taken on an elevated importance. That’s not just because your practice can see more conversions through your online channel than, say, through the Yellow Pages, but it’s also because your competitors are competing for that same online real estate known as the top search results. What’s more, prospective patients have more choice than ever before when it comes to learning about you, your services, and your practice. Much of that content is outside of your control. Not convinced? Check out Google Reviews to see what patients are saying about other doctors in your area. How many of these doctors have their website show up ahead of a negative review or comment? If Google isn’t showing their website at the top of the results, these doctors are doing something wrong with their SEO strategy. This is just one reason why SEO for doctors is so important.

Online, It’s You vs. the Unknown – Control Your Online Content

You may have already known that bad reviews outnumber good ones by a factor of 12:1 or that it costs seven times more money to secure a new patient than to service an existing one. But did you now that consumers are far more likely to complain about service on social media? More importantly, 92% of people trust their friends’ reviews, even if those reviews are inaccurate, biased or even just plain wrong.

This makes it increasingly important to control the online content that is getting published about you, your staff, your services and your practice. Rather than leaving it to the unknown, it’s critical to take control of that content and ensure yours is what’s seen first whenever a patient or prospective client searches your name, services or practice online. SEO makes that possible.

At Crystal Clear Digital Marketing, we understand SEO for doctors and what it takes to make sure your patients and prospects see the important content–that is, the content that explains the truth about you and the specializations that set your practice apart. This not only ensures your patients and prospects are properly informed but that they are also equipped with accurate information to make a decision.

Why SEO is Crucial for the Future of Your Practice

When faced with a referral to your practice for the first time, it’s a well-known fact that today’s patients search your name online. What comes up at the very top of the Google, Bing, or Yahoo! results? A rant on ratemds.com from a patient who expected a full, pro-bono procedure when, in fact, she’d only booked a consultation…with a doctor across the street? Or information that you published on a blog or your very own website about the health benefits of that very same procedure?

SEO means ensuring your content shows up. By publishing targeted, relevant content in a specific and SEO-friendly manner, you ensure that information is quickly available on mobile and desktop formats. It appears and sticks to the very top of those search results, helping you make sure that once that patient or prospective patient reaches your website, he or she stays there rather than going somewhere else.

Known as “authority,” the placement of your content’s ranking in the results is crucial in not only attracting the right prospective patients to your website but in securing longevity in those search results. That means it’s important to know what content to publish in the first place. While specialization in the medical field might set you apart from your peers, it might not mean much online.

It’s Actually Not Lonely at the Top: A Content Marketing Strategy

If your practice specializes in a particular procedure, you might think you’ll have little or no competition on Google. But type “liposuction” into your web browser, and you’ll quickly see the millions of results for that specialization.

Plus, no patient will search for a broad keyword like “liposuction” once he or she is seriously looking to undergo the procedure. Since you want the determined patient visiting your site to book their consultation, your content strategy needs to focus on targeted keywords that align with specific terms this patient might search online. Perhaps a more serious patient might search “liposuction in New York City,” or “liposuction in Queens.”

The right SEO strategy matches the serious patient searching for targeted keywords with your content. As a byproduct, your content marketing strategy also helps your website become a search engine-recognized authority, allowing it to climb above less-authoritative websites so that your content is seen first. That makes targeted content a win-win when done correctly.

At Crystal Clear Digital Marketing, we understand how to deploy a content marketing strategy that isolates information seekers from qualified prospects looking to book a consultation. Not only does targeted content ensure the right patients are visiting your site, but it also helps secure the right search engine results for the right searcher (aka future patient).

However, publishing targeted content on your website or blog is just one piece of the SEO pie. Today’s patients are active on all sorts of online media, including social networks. Which ones are important to your practice? How do you incorporate social networking into your SEO strategy?

Fundamentals of Effective SEO for Doctors

Although content marketing certainly makes up a large portion of what you can do to improve what your patients learn about you and your practice online, ensuring that content gets noticed by the search engines is even more crucial. With search engines, as with your practice, it’s not a matter of “build it, and they will come.” The technical aspect, or the “how” of SEO, gets the right content online and encourages search engines to rank it at the top of their results.

From Website to Hangouts

On a very basic level, your SEO strategy begins with your website, both desktop and mobile. It’s not enough for your website to simply host your content and deliver it as quickly as search engines expect it to. Your website will also need to convert or convince your visitors to book their consultation specifically with your practice. And just as SEO for doctors has its nuances, so does website design. At Crystal Clear Digital Marketing, we specialize in marketing for the medical community, which includes website design and development that meets and exceeds search engine standards.

Advanced strategies such as linking, guest blogs, authority posts, email marketing and mobile marketing are also technical tools of the SEO trade. But all of that begins and (often) ends with directing patients and clients to your website content.

So, if your website is at one end of the spectrum, then social media is at the other end. This is where your online persona may or may not redirect patients to your website.

Social Media Marketing for Doctors

Social media represents one of the biggest opportunities for doctors. It’s not only where your patients and prospective patients spend time online, but it’s also where they discuss and chat about all types of issues—both regarding your area of specialization and about you, your staff, or your profession as a whole.

Since social media can impact your and your practice’s reputations in both good and bad ways, it’s important to pay attention to this space. Plus, deployed properly, a social media marketing strategy does two very important things: it allows your practice to engage and connect with people and their ongoing concerns, and it helps you supercharge your website’s content marketing and overall SEO strategies.

Our experience in social media marketing and SEO for doctors allow Crystal Clear to deliver a highly-focused strategy that broadens your online presence. This delivers results that will help your website develop the authority it needs.

What Counts? All of It!

SEO for doctors can be built up in many different ways. These include:

  • Content
  • Social media
  • A website that runs smoothly
  • Email marketing
  • Blog posts
  • SEO strategies (meta tags, meta descriptions, keyword density, etc.)

In many ways, SEO for doctors is simple because it involves a specialized niche: medicine. But in that same way, a specialization like that comes with its own challenges. Competition is both fierce and global—gone are the days of a letter to the editor that gets published in a community newspaper that nobody reads. Today’s digital world means someone in Springfield, MO can have a bad experience with Dr. John Doe, yet Dr. John Doe in Springfield, MA could be wrestling with that bad review thousands of miles away (don’t forget local targeting).


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Take a minute to read this. It won't hurt a bit.

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Communication Breakdown: Using Social Media in Medicine

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Since its rise to prominence, social media has proven to be an important tool for general communication across all fields, including medicine. A recent study conducted by Kantar Media examined the trends of social media use by medical professionals.

Researchers found that nearly half of the physicians surveyed had used social media in a professional capacity to interact with colleagues in the past month. Nearly half of the physicians also indicated the use of an online patient portal to interact with their patients. Overall, 18% of the physicians surveyed said that they found professional social networks to be an important source of information, with the most social network use coming from those in the general surgery specialization. According to the study, the majority of physicians using social media are men younger than 45 years who see more than 100 patients per week. Other data showed that the highest number of physicians with daily exposure to professional social networks are those in pediatrics.1

 

With online communication establishing itself as such an important tool, social media education initiatives for medical professionals are an easy way for physicians to become comfortable using these online outlets. The Mayo Clinic runs a collaborative learning community for this purpose, the Mayo Clinic Social Media Network (MCSMN).2 Since 2010, the goal of the network has been to enhance the use of social networking tools throughout Mayo Clinic. According to the Mayo Clinic Social Media Network website, "At Mayo, we believe individuals have the right and responsibility to advocate for their own health, and it's our responsibility to help them use social networking tools to get the best information, and connect with providers as well as one another."

 

 

The Kantar Media study also examined the ways consumers and patients find value in using social media and other online avenues for health information. Many consumers look for health providers online and interact with other patients to share information about physicians. This gives patients the chance to make the most informed decision about who they will choose to seek medical treatment from. Patients may also turn to the internet to explore treatment options, which they will then discuss with their physician. This is a main reason why online visibility is so important for medical professionals: not only can they use social networks to interact with colleagues but also these outlets can also help them reach current and prospective patients.

References

  1. Healthcare Client Services. Who are the Physicians Using Social Media?https://www.kantarmedia.com/us/thinking-and-resources/blog/who-are-the-physicians-using-social-media. Published January 12, 2018. Accessed April 26, 2018.
  2. Mayo Clinic. About MCSMNhttps://socialmedia.mayoclinic.org/about-mcsmn/. Accessed April 26, 2018.

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An organization’s message spreads from one user to another and resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Social Media is an essential part of your practice's outreach. Learn more: https://www.brain-storminc.com/nyc-social-media-marketing/

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The Art of mixing typeface, inspiration pour mixer les polices dans un site.

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