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Companies spend an inordinate amount of time, effort, and money into advertising. Their marketing budgets are ridiculous sometimes, but the end result can be pretty impressive if it's done right. 
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Scoop.it!
Children's BooksLos Angeles TimesBooks for tweens may get overshadowed by the enormous popularity of young-adult titles, but the category is still robust, as more bestselling authors of adult and teen books apply their talents to a younger audience.
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Social Marketing Isn't Just About FacebookForbesA number of people in marketing and social services believe, in fact, that most social marketing may actually happen not on Facebook itself, but on the wider Web–or at least that that marketing will...
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Publishers WeeklyHow to Make It in EuropeWall Street JournalIn February 1884, Henry James, having crossed from London to Paris, asked a friend to arrange a meeting with the French novelist Alphonse Daudet.
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Fiction Authors, Remember Who Your Narrator IsScienceBlogs (blog)I've blogged before about authors who write fiction in the first person past tense but clearly have no idea of in which situation or at what point in time their narrator resides while...
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10 Bestselling Books with More Than 80 One-Star Reviews (Some perspective on negativity: 10 best selling novels, many with 100s of one star reviews.)...
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RT @AmyManemann: #Authors - looking for reviews? #WLC can help! FREE review connections!
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PR WebMarketing with Social Media is Connecting and Building RelationshipsBusiness 2 CommunityDo you find yourself un following more people than you follow when it comes to marketing with social media?
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MediaPost CommunicationsMarketers Mixed On Facebook ChangesMediaPost CommunicationsWhile much of that concern has focused on Facebook's ability to make money from mobile ads, a new eMarketer report looks at how marketers are responding to other design...
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As publishing becomes more and more digital and decentralised from the big (and not so big) publishing companies, many more authors will have to become more serious about self-publicity. Unfortunately, this kind of ...
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When it comes to marketing a business the frequent complaint from small biz owners is that marketing rarely works or just isn't worth the expense. For those.
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Once the market research has been done and the target audience identified and localized, it is time to begin the promotion per se. Promotion can be divided in...
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