Advertising, Graphic design, Digital mixed media | bmore creative 01256 396510 | bmore creative, digital workshop |

Workshop 1:
What is digital? - An overview of when it all began, what has happened, where we are now, where we are goingCase studies, examples and an overview of 'how we do it'Creating a digital brief: guidance for non-techiesWhat are the two most important parts of any digital solution?How to convince your bossDo you really need an App? (what are your options)Pitfalls: things to avoid, do's and dont'sThe ABPI code in relation to digital solutionsHow to manage the MLR processHow to measure results and set KPIsClosed looped marketing and CRM integrationWhat does it cost?ROIPlatform Wars: Mac Vs Pc - What does this mean and what are the opportunities for Marketeers.iOs Vs Android, which platform to choose?