Blue Ocean Strategy
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Blue Ocean Strategy & Leadership

Blue Ocean Strategy & Leadership | Blue Ocean Strategy | Scoop.it

Five years ago a good friend and trusted colleague emailed me an article from The Harvard Business Review titled Blue Ocean Strategy; and, attached to the email was the message “Call me right away!”  (And for those of you reading in judgement (yes you) let’s keep in mind I went to a State school and I hadn’t heard of the book much less the strategy (and yes I know I spelled judgment incorrectly-see you are a little judgie).  So settle in because you may just learn a little something.

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Creating Blue Oceans for Solopreneurs

Creating Blue Oceans for Solopreneurs | Blue Ocean Strategy | Scoop.it

Value innovation is the heart of blue ocean strategy and it serves to drive profitable growth. Be mindful that Cirque du Soleil started as a street team. As mentioned in a post that started this series, solopreneurs may be solely responsible for results but they seldom work alone. Who is on your street team?

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L’absence de zones franches portuaires, un handicap pour la compétitivité française

L’absence de zones franches portuaires, un handicap pour la compétitivité française | Blue Ocean Strategy | Scoop.it

L’avenir de la logistique s’inscrit sur trois piliers : les réseaux, l’excellence opérationnelle et le développement durable. Si les ports français veulent éviter d’être relégués au statut de ports secondaires de la mondialisation, ils doivent s’inscrire dans cette dynamique. Les zones franches logistiques en tant que projets disruptifs du paysage maritime et portuaire actuel sont une opportunité de construire l’avenir maritime et portuaire français.

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Initiation à Blue Ocean Strategy for Entrepreneurs

Initiation à Blue Ocean Strategy for Entrepreneurs | Blue Ocean Strategy | Scoop.it

Formation de 3 jours "learning by doing" à Stratégie Océan Bleu pour entrepreneurs, par ateliers de mise en oeuvre sur votre secteur.

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The Competitive Strategy VS. The Blue Ocean Strategy

The Competitive Strategy VS. The Blue Ocean Strategy | Blue Ocean Strategy | Scoop.it

The competitive strategy VS. the blue ocean strategy: which one is the most relevant in the digital age? In this authoritative strategic management infographic, we have compared and contrasted the two leading strategy frameworks through indisputable facts and strategic insights – so that the CEOs, MBAs, and other business leaders will draw their own conclusions.

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Blue ocean strategy in the food and beverage industry

Blue ocean strategy in the food and beverage industry | Blue Ocean Strategy | Scoop.it

The com­ing decades will be about sus­tain­abil­i­ty and envi­ron­men­tal work, which in turn will affect how we eat and drink. This is some­thing that the com­pa­ny Ful Foods has tak­en note of. Ful Foods is a start­up that has start­ed mak­ing bev­er­ages but not just any bev­er­ages.

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Blue Ocean Studio™

Blue Ocean Studio™ | Blue Ocean Strategy | Scoop.it

Co-create with your team on a project, present it to your executive team. Invite them to a blue ocean fair to vote on the best blue ocean move directly inside Blue Ocean Studio™. Ensure executive team commitment to a selected blue ocean move and rally your organization behind the new strategy. Build consensus on the need for change from the beginning.

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Unique selling points and their drawbacks

Unique selling points and their drawbacks | Blue Ocean Strategy | Scoop.it

When buying products, there are bound to be options. How do we choose between these options? A typical sales technique is to focus on unique selling points (USPs).
If two products are very much alike, a single differentiator between them can tip the scales of many buying decisions. As such, unique selling points can be powerful communication tools.

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Jobs-to-be-done leads the way to the Blue ocean!

Jobs-to-be-done leads the way to the Blue ocean! | Blue Ocean Strategy | Scoop.it

Jobs-to-be-done is an ideal starting point to shift the perspective away from domination by competition and their actions towards the customer. That shift opens up the view on what really matters: unsolved customer Pain Points. Knowing these Pain Points from a customer perspective translates quickly into a customer-focused roadmap towards as of now untapped market opportunities.

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Relighting Your Economic Engine: How a Blue Ocean Strategy of Innovation Can Get You Back on Track

Relighting Your Economic Engine: How a Blue Ocean Strategy of Innovation Can Get You Back on Track | Blue Ocean Strategy | Scoop.it

It’s true that the usual iteration strategy may not move as quickly as needed in order to stake your claim on a corner of a changed marketplace. So, how can you accelerate your Blue Ocean strategy, using the Chief Outsiders’ three Growth Gears – Insights, Strategy, and Execution – to be ready for what the market brings to bear?

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Scooting Away from Failure: Avoiding the Fate of Segway

Scooting Away from Failure: Avoiding the Fate of Segway | Blue Ocean Strategy | Scoop.it

Few product failures are as well-known as the Segway personal transporter, the two-wheeled electric scooter that promised to revolutionize transportation. In this article, we’ll explore how the makers of the Segway might have used the buyer utility map, a key tool of blue ocean strategy, to predict and avoid product failure.

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As the curve flattens, it's time to think about growth

As the curve flattens, it's time to think about growth | Blue Ocean Strategy | Scoop.it

It takes an average of 66 days for a behavior to change, sometimes longer, sometimes shorter. It’s roughly 6 months since the COVID outbreak in Kenya. So in some ways, we may continue ordering our food online but may abandon zoom for physical meetings. Who knows. We shall find out soon enough.

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Your Job Search Needs a "Blue Ocean" Strategy

Your Job Search Needs a "Blue Ocean" Strategy | Blue Ocean Strategy | Scoop.it

A Blue Ocean job search focuses on possibility. If you asked executive teams what they care most about for their teams right now, you’d likely hear themes of change, realignment, improvement, growth, and transformation. The fact that so much is in flux means that most times, the hiring manager’s hiring for a job that is one thing today and will be another soon enough. The team needs someone who will not only embrace change, but create it.

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Visualise Solutions

Visualise Solutions | Blue Ocean Strategy | Scoop.it

The Need to Rapidly Innovate Has Never Been Greater, But Getting To Implementable Solutions Can Be Challenging. We Coach Organizations and Startups To Systematically Gain Growth with Proven, Ready-To-Run Methods

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Ten Reasons Why Big Firms Stick With Obsolete Management

Ten Reasons Why Big Firms Stick With Obsolete Management | Blue Ocean Strategy | Scoop.it

These three 20th Century principles—goal, structure of work, and firm dynamic—in turn lead inexorably to the familiar set of 20th Century corporate processes. Thus leadership has to come from the top because it is only the top that is deeply committed to those principles; as a result, leadership is inevitably transactional rather than transformational: it has to resort to carrots and sticks, rather than inspiration.

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C’est le moment ou jamais d’appliquer la stratégie Océan Bleu

C’est le moment ou jamais d’appliquer la stratégie Océan Bleu | Blue Ocean Strategy | Scoop.it

La crise du COVID-19 a profondément ébranlé les entreprises dans le monde entier, les dirigeants étant amenés à remettre en question les fondements mêmes de leurs objectifs et de leur stratégie. Au-delà du déploiement de tactiques destinées à atténuer les effets de la crise à court terme, les organisations doivent également faire face aux conséquences de la pandémie sur le long terme. Il est essentiel qu'elles le fassent aujourd'hui avant que le monde ne change et qu'elles se retrouvent dépassées.

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Décrire sa stratégie

Décrire sa stratégie | Blue Ocean Strategy | Scoop.it

Cela peut paraitre trivial au premier abord mais concevoir et décrire la stratégie de son organisation n’est pourtant pas une chose aisée. Quand on leur demande quelle est leur stratégie, beaucoup d’entreprises répondent « faire de la qualité » ou « maximiser notre rentabilité ».

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How to Differentiate Your Business in a Saturated Market

How to Differentiate Your Business in a Saturated Market | Blue Ocean Strategy | Scoop.it

I was asked this question recently on the Boost Your Biology podcast, and I couldn’t help but think of Renee Maurborgne and W. Chan Kim’s influential Blue Ocean Strategy theory and book.

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Customer-Centric Innovation? Sure, But With Which Customers?

Customer-Centric Innovation? Sure, But With Which Customers? | Blue Ocean Strategy | Scoop.it

Today, putting customers at the heart of innovation is a no-brainer for most business managers. However, should the innovation process involve all customers or only specific segments? In this article we explore the hurdles of these initiatives and propose a method to select the most relevant customers with whom to innovate.

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Why Programmatic Email Monetization Leads the Way in 2021

Why Programmatic Email Monetization Leads the Way in 2021 | Blue Ocean Strategy | Scoop.it

B2B marketers look to the final months of 2020 and the coming new year to help them move beyond the coronavirus pandemic into a more profitable future. Among the year’s leading digital marketing strategies, one stands out in its effectiveness: programmatic email monetization.

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5 Steps To Start A Business And How Social Media Can Help

5 Steps To Start A Business And How Social Media Can Help | Blue Ocean Strategy | Scoop.it

Today, with the ubiquity of the Internet, many people are not only starting up their own business easily but also utilizing social media to a far greater extent than they did before. This is partly due to social networking becoming so important in many people’s lives, but also because there are so many different avenues into it.

Beeyonds insight:

Sometimes people understand BOS in a rather strange - and very personal - way...

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Webinar: Innovating Through COVID-19

Webinar: Innovating Through COVID-19 | Blue Ocean Strategy | Scoop.it

Are you trying to survive as a business through Covid, or trying to start one in this new environment? Join us for a 3-part workshop series on "Innovating through Covid". We will focus on helping current businesses reimagine their business plans, and on entrepreneurs to validate their new idea in the market. Crisis creates opportunity. Let us help you thrive in the next normal.
We will use the tools and processes of the leading strategy and innovation frameworks in the world today, such as Blue Ocean Strategy, Business Model Canvas, Lean Startup, and Value Proposition Canvas.

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Blue Ocean Strategy Book: Shift Your Business To a Blue Ocean Approach

Blue Ocean Strategy Book: Shift Your Business To a Blue Ocean Approach | Blue Ocean Strategy | Scoop.it

The blue ocean strategy is straight-forward: red oceans are the known marketplace where the rules are defined and the working order has already been established. Blue oceans are an unknown marketplace that's wide open for the taking with little or no competition. The rules and working order are yet to be established.

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Blue Ocean Strategy

Blue Ocean Strategy | Blue Ocean Strategy | Scoop.it

Business strategy is a plan of actions designed by decision makers of the business to achieve long term goals, in order to break it down into simple terms, it is really about two things: Where do you want to play? (Referring to the market) And how are you going to win? (Referring to the competitive advantage) in a business world where competition is extremely high.

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Made to Stick: Why Some Ideas Survive and Others Die

Made to Stick: Why Some Ideas Survive and Others Die | Blue Ocean Strategy | Scoop.it

"A lie can get halfway around the world before the truth can even get its boots on” (Mark Twain). This observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.”

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Competitive Strategy and Innovation

Competitive Strategy and Innovation | Blue Ocean Strategy | Scoop.it

The Competitive Strategy and Innovation online certificate empowers strategic leaders to make informed decisions about fostering and resourcing the right innovations for the most positive business impact, and is relevant for all professionals impacted by disruption.

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