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"Embracing change requires you yourself to experience the changes you’re asking your organization to undergo."
Our client is now desperately hoping his division’s leaders will embrace change, maybe even a Blue Ocean Strategy. They’ve reached a dangerous tipping point that could risk the future of their business.
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To ignite change, you need to do it yourself first.
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Via Deb Nystrom, REVELN, Bobby Dillard, John Michel
Any Blue Ocean change practitioners out there who wish to comment on their client experience of "do it yourself first?" ~ Deb
In 2009, Steve McKee published “When Growth Stalls” in which he notes that 41.2% of nearly 5,700 companies he studied stalled in the previous decade. The number of reasons why are staggering, namely: a failure to focus, no competitive point of difference, and weak brand images and identities, to name just a few.
Given this reality, we can turn to science to explain why businesses stagnate. Growing research from the neurosciences and cognitive sciences reveal that change really is difficult for humans. Resistance comes from three forces: