New products, new technologies and an acquisition announced over the last two weeks may be small items on their own, but they add up to an important shift in the Big Data space.
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I am taking a few courses in Data Analytics. My friend @laurakenyon told me it is a huge deal for marketers now. Indeed ROI and understanding metrics are fundamentals of the marketing profession.
1. IBM is improving its cloud-based elastic data warehouse;
2. Cloudera announces Ibis: a project for letting data-scientists use Python directly on Hadoop;
3. Amazon is making Elastic MapReduce almost plug-and-play.
What's especially interesting about all of these announcements is that they are signs of a maturing market. No one's introducing a brand new data processing engine. Instead, IBM is improving, acquiring and competing; Amazon is streamlining; Cloudera is re-platforming; and Apache NiFi is integrating.