The phenomenon of big data certainly comes with big promise.
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Big data & retailers
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There’s a new way of doing business, and it’s being driven by data. Big Data.
Mikaël Sabatier's insight:
“Today data analytics confer power to gain advantage in ways hardly imagined a decade ago,” -- well said.
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Market Research - The term Big Data keeps getting bandied about in business, but what does it mean exactly? And what makes data big? The following infographic by Wipro defines Big Data and ...
Mikaël Sabatier's insight:
Fantastic infographic on Big Data. The section on the value of data is eye-opening: in retail, effective data use has led to a sales increase of $9.6B!
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We’re starting to see that any company’s competitive advantage is increasingly determined by the quality of the data they have and how they’re using that data to make real-time
Mikaël Sabatier's insight:
Are you getting & using the best data for your biz?
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Wal-Mart is making moves to cash in on its mobile strategy and it's using big data to do it. Via Luca Naso
Mikaël Sabatier's insight:
Our customers aren't just buying these devices, they are using it to shop with us," Thomas said. "In other words, more of our customers are embracing mobile technology to shop on their terms anytime, anywhere and are some of the most loyal and valued customers."
Luca Naso's curator insight,
May 23, 2013 6:00 AM
"We want to make mobile tools that become indispensable for our customers while shopping in our stores and online" These guys are going to rule the world of retail. The store of the future does speak the language of modern customers. It is digital, it offers interaction, it uses big data to tailor the content. Customers want to shop "on their terms". 
mcgrawmarketing's curator insight,
June 23, 2013 4:51 PM
Interesting read and what could be with the right resources (human, financial, technology). 
Masanet's curator insight,
June 28, 2013 6:04 AM
"Our goal is to create shopping tools that become second nature to the customer, providing assistance with every part of the retail experience from pre-store planning to in-store shopping and decision making to checking out."
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John Battelle, one of the founders of Wired magazine, currently busy at both Federated Media and OpenCo, took the stage at LeWeb London to talk with Loic Le Meur about media, advertising and more i...
Mikaël Sabatier's insight:
A very interesting way of thinking the "Big D"
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Love this piece on using all the gathered data to provide the absolute best customer experience.