With Big Data, Context is a Big Issue | Wired.com | Big Data requires Context | Scoop.it

The Age of Context demands that contextual data be applied to everyday situations in useful ways. How do we make use of this data? Since we’ve gotten good at collecting data, now it’s all about putting it into context and making sense out of it – mining for the nuggets of insights that answer the “So What?” question. Data is meaningless and even cumbersome without context – the key holistic and interpretive lens through which data is filtered and turned into real information.