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No one want to view a long, boring video. 

Shorter content and attention spans

The average human attention span is getting shorter as social media dominates the world with visual experiences. Short-form videos give you more freedom to produce hard-hitting, relatable videos that get to the point, without the overhead of creating more in-depth content. People buy on emotion for logical reasons, so appealing to their emotions in a short period of time admittedly becomes more of a difficult proposition.

Intros and end screen, a vital aspect for every business video.

Whether it is fear of the camera or a fear of the unknown, stepping out there can be the hardest part. But now is the time to put on those big girl (or boy) pants and make it happen.

Jeff says, "Targeting is essential in explainer video scriptwriting because it allows you to write a message specifically tailored to your customers, and grow immediate trust and identification within them."