As an up and coming entrepreneur, I found the  information in this article to be well directed. It is clear that the intended audience is those who want to increase their media presence, as necessary by the way of the world these days. The credibility and authenticity of this site seems to be valid, as the BLOG, Bootstrap Business, has garnered much attention from the business world. Owner, actual "bootstrap business" expert, Michael J. Schiemer has been running this successful BLOG for an entire decade now. In addition, he has also created BLOG outreach services for people who need step by step help to further their own bootstrapping, a podcast for 24 hour coverage on the business world and its every changing moods, his own YouTube Channel (Bootstrap Business Broadcasting), and  he even has an e-book for sale on Amazon that will offer many tools and tips to bootstrapping success. While his articles and BLOGS have been useful for business people across the globe, as a Recording Arts Major, I find special value in the fact that I not only want to mix and master music, I want to brand myself as a titan and a Master of Mixology when it comes to music. The only way to do so is to market myself as such via the most popular media in the world. There are more people who would spend hours watching YouTube videos, advertisements, and Social Media profiles than there are that would pick up a newspaper and read. So, I need to parlay my brand in the way of digital marketing. So, having read this article will not only better my understanding of digital marketing, but also help solidify the reasoning behind why I will need to do certain things, digitally, to market my brand.