Market Warrior Champions Inbound Marketing, SEO and Backlinks
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Infographic: The Optimal Length for Every Social Media Update

Infographic: The Optimal Length for Every Social Media Update | Market Warrior Champions Inbound Marketing, SEO and Backlinks | Scoop.it
The optimal length for social media posts and all other forms of online content. Get best practices for tweets, posts, blogs, and more.

Via Lauren Moss
John Norman's insight:

Just when you think you're getting the hang of it someone tells you otherwise! No matter - we live and learn. Keep on trucking!

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Bart van Maanen's curator insight, 18 November 2014, 13:00

Door de big data van social media te bekijken, geeft deze infographic je inzicht in de optimale lengte van berichten en posts op social media ea. 

Paul Mendelsohn's curator insight, 18 November 2014, 14:24

Another great infographic on social media. This one on effective word count. Summary, to quote Shakespeare, "Brevity is the soul of wit."

Reeda Malik's curator insight, 22 December 2014, 02:13

Awesome representation of social media attention span metrics.

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Apple's Tim Cook shows how to communicate in a crisis - without bullshit

Apple's Tim Cook shows how to communicate in a crisis - without bullshit | Market Warrior Champions Inbound Marketing, SEO and Backlinks | Scoop.it

Apple’s in a bind. The FBI wants them to crack the encryption on a San Bernardino terrorist’s iPhone. Apple believes that’s a dangerous precedent. Apple CEO Tim Cook’s open letter is breathtakingly simple and clear. Learn from it.

 

Here’s Apple’s logic: Breaking encryption creates a “back door.” Any such back door would inevitably get out. Thieves and foreign governments could use it. And then none of our data would be safe. Financial flows and everyday privacy use similar encryption — this precedent would threaten the same problems in those domains.

 

This is an unpopular position. Gloss over the details and it seems like Apple is protecting a terrorist. As Donald Trump, as always articulating the simplistic view, said, “Who do they think they are?”

 

In this situation, a press release would be useless. Instead, Tim Cook published an 1,100-word, plain-language open letter explaining the company’s position. I’ll take it apart and show you how and why it works. Excerpts below, with my comments in brackets....


Via Jeff Domansky
John Norman's insight:

Crisis Management can really reveal who you are as CEO.Take some tips for Tim Cook and deliver BS free information of value.

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Jeff Domansky's curator insight, 20 February 2016, 07:29

Well-executed crisis response by Apple CEO Tim Cook.

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Are You Measuring The Real Impact Of Your Content Marketing?

Are You Measuring The Real Impact Of Your Content Marketing? | Market Warrior Champions Inbound Marketing, SEO and Backlinks | Scoop.it

The main question every marketer needs to answer is, “Did our content resonate with the audience?”

Looking at common metrics such as likes, shares, tweets, views, and so on measures distribution. But wide distribution doesn’t necessarily mean you resonated with your audience by affecting their mindset.

Just because your clever article or professional video appeared before your audience, it doesn’t mean they engaged with it. It’s just there, one swipe or click away from being ignored. But once they pause long enough to let the video play or start reading the article, that’s when real resonance begins.

That engagement is what you should measure to determine the real impact of every piece of content....


Via Jeff Domansky
John Norman's insight:

Wouldn't it be nice if your could set it and forget it!. Unfortunately if you don't measure it you cannot manage it.  Take some advice from this article.

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Marco Favero's curator insight, 13 January 2016, 10:16

aggiungere la vostra comprensione ...

Denise Gabbard's curator insight, 13 January 2016, 20:59

Engagement is the true measure of the impact your content has with your audience. 

EXO B2B's curator insight, 23 February 2016, 01:13

We fall easily for the buzz. Measure what matters!

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Mastering Content Marketing: 7 Required Principles for Success

Mastering Content Marketing: 7 Required Principles for Success | Market Warrior Champions Inbound Marketing, SEO and Backlinks | Scoop.it

If you don’t understand why you should use a particular tactic, you won’t know when to use it. This means you’re playing a guessing game, and the results will be all over the place.

 

I want to clear up as much of this as possible in this post.

 

We’re going to look at the 7 most important principles of content marketing and how you should apply them.

 

Once you understand how these principles affect your overall content strategy, you should be able to get a better grip on when you need to use specific tactics....


Via Jeff Domansky
John Norman's insight:

Oh How I need to master these 7 principles. Maybe you do to. Check them them out and leverage their effectiveness.

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Jeff Domansky's curator insight, 12 January 2016, 06:27

Key content marketing principles to guide your strategy.

Steve Hall's curator insight, 13 January 2016, 23:38
Everyone Needs Traffic....get ALL YOU NEED Right here...

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How to Grow Your Online Shop: 26 Ecommerce Marketing Experts Share Their Tips - Ecommerce Platforms

How to Grow Your Online Shop: 26 Ecommerce Marketing Experts Share Their Tips - Ecommerce Platforms | Market Warrior Champions Inbound Marketing, SEO and Backlinks | Scoop.it

No matter what niche you are in, setting up a successful ecommerce store requires both planning and a lot of smart work. If you take into account that customers now have around a gazillion of online stores to turn to for their shopping spree, you can understand why you have to develop both a short term and a long term strategy. From figuring out exactly what you have to sell to choosing the right platform for you (this comparison might be of use here), you have to take into account almost everything.

 

The following experts answered these two important questions:

In your opinion, what’s the one and most important thing any store owner should focus on right after they launch the website?What’s the worst mistake that would set a new online shop on the wrong path?...
Via Jeff Domansky
John Norman's insight:

Call this compulsory homework for anyone wishing to do business using e-commerce. It's on my list.

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Jeff Domansky's curator insight, 8 December 2015, 00:03

Excellent advice from these e-commerce experts.

jinigramllc's curator insight, 8 December 2015, 05:24

www.jinigram.com

Craig Broadbent's curator insight, 8 December 2015, 23:37

SOme great tips for anyone wanting to start an online business.

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5 Ways Social Media Boosts Your Content Marketing Results

5 Ways Social Media Boosts Your Content Marketing Results | Market Warrior Champions Inbound Marketing, SEO and Backlinks | Scoop.it

Social media isn’t a once and done process. It’s iterative. You have to keep listening, sharing and participating in the conversation for it to extend your content marketing’s reach.

 

Here are 5 key ways social media boosts your content marketing results along with actionable tips....


Via Jeff Domansky
John Norman's insight:

Many would like a "set it and forget it" solution but Social Media is not that easy if your really want to get the best bang for your buck. Take a look at these 5 steps to help keep the returns coming.

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How to Boost Your Influence Using Your LinkedIn Profile

How to Boost Your Influence Using Your LinkedIn Profile | Market Warrior Champions Inbound Marketing, SEO and Backlinks | Scoop.it
Is your LinkedIn profile working for you?

Want to build a presence that supports your company role?

While many people think of LinkedIn as a place only for jobseekers, salespeople and recruiters, LinkedIn can help employees build influence around any business role.

In this article you’ll discover three ways to build a LinkedIn presence to boost visibility for both you and your business.

Via Brian Yanish - MarketingHits.com
John Norman's insight:

Are you building a personal brand to add credibility to your business ? 

It's all about "presence" in one form or another. Here are a few tips to using your LinkedIN profile to assist with that process.

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8 Quick Ways to Automate Social Media Marketing

8 Quick Ways to Automate Social Media Marketing | Market Warrior Champions Inbound Marketing, SEO and Backlinks | Scoop.it

Marketing takes up a huge amount of time for small businesses, and a marketer's tasks are never done. Small businesses need to invest resource in getting their business known, yet sole traders can quickly run out of time. If you have to manage orders, create content, market, advertise and sell, social media can become an unwanted distraction.

 

 

 

Focusing on marketing can result in you neglecting your core business. You could end up running a top-heavy business that isn't making enough to pay its costs. You may end up marketing on evenings and weekends, or using unethical short cuts to get things done.

 

 

 

The genius of social media automation is that allows you to put some tasks on autopilot while avoiding doing too much or making yourself ill at work.


Via Brian Yanish - MarketingHits.com
John Norman's insight:

So much to do and so little time! Especially is your a small business or sole trader so why not take the time to learn how to make best use of these 8 quick ways to automate social media marketing.

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Marco Favero's curator insight, 14 October 2015, 17:25

aggiungere la vostra comprensione ...

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3 Keys to Connecting with Buyers More Effectively - Pardot

3 Keys to Connecting with Buyers More Effectively - Pardot | Market Warrior Champions Inbound Marketing, SEO and Backlinks | Scoop.it

These days, the term ‘connecting with your buyer’ can refer to about a hundred different channels and modes of communication, but one thing’s for certain: shooting off an unsolicited and impersonal sales email is not considered effectively connecting with your buyer.

 

In fact, effectively connecting with your buyer means personalizing interactions as much as possible, and that requires that you understand your buyer on several levels. Let’s dive in....


Via Jeff Domansky
John Norman's insight:

A lot of effort goes into the conversion of visitors to your web site and social media sites but lets not forget the attraction part. To convert first you must connect. Here are 3 key tips to Connecting with Buyers

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Jeff Domansky's curator insight, 13 October 2015, 06:15

For sales and marketing teams to effectively connect with our B2B buyers, it's crucial for us to personalize interactions as much as possible.

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How to be a Frugal Business Owner

How to be a Frugal Business Owner | Market Warrior Champions Inbound Marketing, SEO and Backlinks | Scoop.it
Positive cash flow is essential to the long-term success of any enterprise.

Via Daniel Watson
John Norman's insight:

So many great businesses founder because they ignored the fundamental rule of "Cash flow if King". Full order books will not save you.

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Saadia Asif's curator insight, 27 September 2015, 08:50

Excellent recommendations that make real sense when you are setting up your business and beyond.  Not all of them may apply, but enough do to make a difference.

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The Only Two Rules You Need To Know To Be Successful In Work And Life

The Only Two Rules You Need To Know To Be Successful In Work And Life | Market Warrior Champions Inbound Marketing, SEO and Backlinks | Scoop.it

There are three skills you need to be financially successful: making money, keeping money, growing money. James Altucher is mostly only good at making money.

 

"I’ve had several instances where I’ve started a business, sold it, made a lot of money, and then basically lost everything I made, whether it was $50 million or $5 million or whatever," he tells Fast Company. "I always have a tendency to lose everything I made."

 

There are some simple rules, like drink coffee first thing in the morning and 20 minutes before you write so that it "sets your brain on fire, makes you go to the bathroom, cleans your body out before you set your heart on fire." Then, there’s his 30% rule, which basically says that everyone should cut or rewrite at least 30% of their masterpiece after they think they’ve finished it.


Via The Learning Factor
John Norman's insight:

I shall be looking to leverage this advice for myself.

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The Learning Factor's curator insight, 2 September 2015, 01:16

Staying focused on the right things can make all the difference.

Adele Taylor's curator insight, 2 September 2015, 22:36

There is definitely a few things I can take away from this article. I like the ideas concept, and also when your not healthy physically and emotionally your work suffers!

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The Power of Imagery in Content Marketing

The Power of Imagery in Content Marketing | Market Warrior Champions Inbound Marketing, SEO and Backlinks | Scoop.it

Words aren’t enough any more.


We have to go a step further to inform, delight and engage our audience.


With the increase of photo, video, infographics and screenshots – today’s marketers are discovering the power behind imagery in content marketing.


But why should you join the party?


Let’s look at why visual marketing is becoming a staple in the online consumer’s diet and how you can use it to your advantage.


Consumers prefer visuals


Today’s average consumer prefers visual content compared to word-based interactions.


Communication coupled with imagery – photographs or video – is easier to process and more entertaining than words on a blank canvas. Forbes Insight reports that nearly 60% of senior executives prefer to watch video instead of reading text, if both are available on the same page.


Via Brian Yanish - MarketingHits.com
John Norman's insight:

I've only ever met one person who said they were not interested in pictures. Story telling is about painting pictures and the use of visual queues greatly enhances the story. In videos you look for body language to enhance the words.

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10 Priceless & Powerful Content Curation Tools

10 Priceless & Powerful Content Curation Tools | Market Warrior Champions Inbound Marketing, SEO and Backlinks | Scoop.it
How Is Content Curation Different From Content Creation?

Content curation is the process of discovering, collating, and presenting content relevant to a particular topic.

The function of content curation and content creation is similar since both aim at using content to engage target audiences on social media.

Content creation allows you to create and share original articles or information with your social media followers; curation refers to gathering content on a specific topic, which has already been published by others.

Content creation lets you share exclusive and original content with your followers which can include promotional and non-promotional content.

A successful social media marketing strategy includes the use of original content, curated content, and general statements. According to TA McCann's 5-3-2 rule, for every 10 posts that you share on social media, 5 of them should be curated from external sources, 3 posts should be original (not necessarily promotional), and 2 posts should be general, non-work related, to help humanize your business.

Via Brian Yanish - MarketingHits.com
John Norman's insight:

Everyone is looking for ways to do things smarter. Here are a few useful  curation content tools to help in that process.

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Pinterest Set to Surge in 2016: New Research

Pinterest Set to Surge in 2016: New Research | Market Warrior Champions Inbound Marketing, SEO and Backlinks | Scoop.it

Is Pinterest part of your social marketing mix?

 

Are your customers on Pinterest?

 

Research reveals that there are 47 million people using Pinterest and the audience is expected to grow.In this article you’ll discover the most recent insights from industry experts on Pinterest’s potential as a marketing platform....


Via Jeff Domansky
John Norman's insight:

eff Domansky  is always quick to scoop the best topics. This is one to keep an eye on if you like using Instagram and graphical mediums. I suspect he is right in thinking the Pinterest's time is yet to come but is not far away.

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Jeff Domansky's curator insight, 20 May 2015, 16:25

Social Media Examiner shares new research and insights from industry experts on Pinterest as a marketing platform.

rodrick rajive lal's curator insight, 21 May 2015, 05:41

I have been using Pinterest for almost a year now, and would recommend it to discerning professionals who would like to keep separate boards for different things. Pinterest also helps drive collaborative work as it is more likely that similar minded people will check out your boards and follow them. Added to this is the fact that as Facebook and Twitter become over used, Pinterest is a fresher platform which promotes newness. The advantage of having different boards is that you can file away different stuff in them. Teachers could have one board for lesson plans, another board for infographics, and yet another one for research materials and resources. I would definitely recommend Pinterest to all professionals who want to try something new and refreshing! Happy Pinning!

Antonio Ormachea's curator insight, 21 May 2015, 22:02

I do have 1.2K Pins at Pinterest. They are not linked or related to my daily Social Media posting. I know it is a necessity but I have to learn first.

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9 Ways To Improve Your Content Marketing SEO Ranking | Newscred Blog

9 Ways To Improve Your Content Marketing SEO Ranking | Newscred Blog | Market Warrior Champions Inbound Marketing, SEO and Backlinks | Scoop.it

Content marketing SEO (search engine optimization) is still a major priority for marketers across brands. It makes sense – think about it.


Via massimo facchinetti
John Norman's insight:

Unless you plan to get off the treadmill you might as well get the best results. Check this article for 9 ways to improve your Content Marketing SEO Ranking

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Digital Marketing - WSI France's curator insight, 18 January 2016, 15:43

Besoin de conseils en SEO ? 

Plusieurs éléments de réponse dans cet article !

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David Bowie: Rest in Peace

David Bowie: Rest in Peace | Market Warrior Champions Inbound Marketing, SEO and Backlinks | Scoop.it

Via Jeff Domansky
John Norman's insight:

Ground Control to Major Tom Your Circuits Dead....... I think The White Duke has gone!! Forever in peace out in the cosmos

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Jeff Domansky's curator insight, 11 January 2016, 15:53

He was The Man Who Fell to Earth and graced us with his musical genius. Rest in peace David Bowie.

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5 Things That Will Disappear In 5 Years

5 Things That Will Disappear In 5 Years | Market Warrior Champions Inbound Marketing, SEO and Backlinks | Scoop.it

Just five years ago the world was a very different place. In 2010, the iPad had just made its debut, Kickstarter was introducing a new form of venture capitalism that would change the face of fundraising and Square was letting vendors of any size accept payment with a swipe of a card on a mobile device. And we haven’t looked back.

The next five years will no doubt unleash products and services that we have yet to imagine. But as we progress, what will we leave behind? Here are a handful of things we use today that likely will either be gone completely or on their last breath, disrupted by new innovations, technology and methods....


Via Jeff Domansky
John Norman's insight:

Interesting thoughts about future trends. Take note of what will most likely disappear in the next 5 years , just in case your one of them!!

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Jeff Domansky's curator insight, 5 January 2016, 02:03

Cash, checkbooks, credit cards, ATMs, USB sticks, passwords, TV remote controls, static documents and paper agreements? Poof! Gone in five years!

Marco Favero's curator insight, 5 January 2016, 09:29

aggiungere la vostra comprensione ...

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How to Design an eCommerce Store to Maximize Conversions (13 Strategies)

How to Design an eCommerce Store to Maximize Conversions (13 Strategies) | Market Warrior Champions Inbound Marketing, SEO and Backlinks | Scoop.it

eCommerce is about making sales. Period. That means if you own an eCommerce website, maximizing conversions should always be one of the top items on your to-do list. Today let’s look at a few ways you can improve the conversion rate on your eCommerce site.

Search the web, and you’ll find all kinds of advice about how to “improve conversions.” Let’s focus on the ones that are important in eCommerce....


Via Jeff Domansky
John Norman's insight:

Ryan's article provides a number of useful strategies to use when implementing an e-commerce solution. Otherwise it's a great checklist to use against your existing site , just as I have done.

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Marco Favero's curator insight, 20 November 2015, 09:00

aggiungere la vostra comprensione ...

Mike Allen's curator insight, 20 November 2015, 13:26

good article for retailers and e-commerce psychology basics

Robert Gosselin's curator insight, 3 January 2016, 21:08

Voici 13 références stratégiques pour vous assurer que vos fournisseurs font du bon boulot avec votre site #eCommerce

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Why You Should Make Social Media a Key Part of Your Business Strategy

Why You Should Make Social Media a Key Part of Your Business Strategy | Market Warrior Champions Inbound Marketing, SEO and Backlinks | Scoop.it

11 reasons to make social media a part of business strategy. 


Via Daniel Watson
John Norman's insight:

If your still having doubts about making Social Media part of you business strategy then this article will help you make up your mind.

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Zigmas Bigelis's curator insight, 22 October 2015, 07:25

Useful recommendations

Nicolle Hugo's curator insight, 22 October 2015, 15:49

Social Media is here to stay business should take this more serious #socialmedia #strategy

elfindrain's comment, 26 October 2015, 06:04
Nice
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4 Tools to Improve Your Social Media Marketing

4 Tools to Improve Your Social Media Marketing | Market Warrior Champions Inbound Marketing, SEO and Backlinks | Scoop.it
Does social media marketing contribute to your bottom line?

Are you looking for tools to boost your ROI?

As social media changes from an engagement-driven environment to a conversion-driven one, new tools are emerging to help you market more effectively.

In this article you’ll discover four tools to improve your social media marketing.

Via Brian Yanish - MarketingHits.com
John Norman's insight:

Many hands make light work and more tools will improve your social media marketing. Here are four more

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Marco Favero's curator insight, 20 October 2015, 15:32

aggiungere la vostra comprensione ...

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10 Tips for Combining SEO and Content Marketing #seo

10 Tips for Combining SEO and Content Marketing #seo | Market Warrior Champions Inbound Marketing, SEO and Backlinks | Scoop.it
Gone are the days when search engine optimization was enough to land your website onto Google's good graces.

Now you must to add content marketing to your arsenal of digital marketing tool if you want to gain search engines’ approval and ultimately win the heart of online users.

Given the important role content marketing now plays in the success of online business, it's time that SEO ties the knot with content marketing.

The two digital marketing tools that were once viewed as separate entities are now an inseparable couple, promising to inch businesses closer to the proverbial “overnight success. ”The amazing duo can greatly help your online business reach the pinnacle of success and outwit your competitors.

Here are 10 ways you can ensure that the two digital marketing tools work in harmony:

Via Brian Yanish - MarketingHits.com
John Norman's insight:

The only consistent thing in todays world is change. The best way to stay on the internet treadmill is to make sure your getting noticed. Here are 10 tips for combining SEO and Content Marketing.

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12 Tips for Nailing ​A High Converting Web Design

12 Tips for Nailing ​A High Converting Web Design | Market Warrior Champions Inbound Marketing, SEO and Backlinks | Scoop.it
Could your web design be costing you leads? This article looks at 12 important things to consider when creating a high converting web design.

Via Daniel Watson
John Norman's insight:

This is one area I am really keen to learn more about. With thousands of websites coming on line daily it is ever more important to get it right first time.

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Daniel Watson's curator insight, 17 September 2015, 06:48


Website design has evolved considerably in the last few years, and what may have once worked, may no longer be producing the results required by a business today. The chief objective of a website should be to convert visitors into customers or future customers. This article is a good tool to use, to assess whether or not your current website, is up to the task of converting a high number of visitors into customers or future customers.

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How to use Twitter as a Locally Focussed Entrepreneur

How to use Twitter as a Locally Focussed Entrepreneur | Market Warrior Champions Inbound Marketing, SEO and Backlinks | Scoop.it
16 Quick Tips on How To Use Twitter For Business if You're A Local Entrepreneur (Part 1)

Via Daniel Watson
John Norman's insight:

So much to do and so little time! Therefore these tips will really be of great assistance to the busy entrepreneur.

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Craig Broadbent's curator insight, 6 October 2015, 05:54

Part 1 of a 2 part series on how to leverage twitter! Worth reading..some good tips here.

TeamHousingSolutions's curator insight, 7 October 2015, 22:03

The best Twitter Tips for Businesses! 


Jemima Bornman Van Zyl's curator insight, 12 October 2015, 14:13
Quick tips to put you in control of your twitter account.
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28 WordPress Plugins That Increase Profits and Save Time

28 WordPress Plugins That Increase Profits and Save Time | Market Warrior Champions Inbound Marketing, SEO and Backlinks | Scoop.it
Plugins are built to make your life easier. They make difficult tasks simple and tedious tasks automatic.

Most are free, and even if they aren’t, they’re cheap (much cheaper than hiring someone in most cases).

There’s one more challenge:

Which plugins does your business need?

The marketplace of WordPress plugins is huge, with tens of thousands plugins available.

To make your life easier, I’ll show you some of the most popular and useful plugins so you can pick the right ones for your site

Via Jeff Domansky
John Norman's insight:

As a big fan of WordPress Plugins I can highly recommend checking out this article. You might find one that you can use very effectively.

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Jeff Domansky's curator insight, 31 August 2015, 17:55

Valuable WordPress plugin suggestions from Neil Patel. Highly recommended 

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The 100 Most Expensive Keywords on Google #Infographic

The 100 Most Expensive Keywords on Google #Infographic | Market Warrior Champions Inbound Marketing, SEO and Backlinks | Scoop.it
Google has many different sources of revenue, but one of their most noticeable is the ads that appear next to search results for specific keywords. How much that keyword costs depends, in part, on how often people search for it -- the more people search for a certain keyword, the more expensive it is.

Via Brian Yanish - MarketingHits.com
John Norman's insight:

If your serious about being found on internet searches then you need to take an interest in this , even if your not really that interested. Otherwise pay someone to be interested on your behalf.

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Josh Fagan's comment, 15 February 2016, 22:40
Based on typical atty fees, very misleading;)
Marco Favero's curator insight, 16 February 2016, 07:16

aggiungi la tua intuizione ...

Laura Tate's curator insight, 18 January, 16:44
Wow, San Antonio car wreck attorney is the most expensive keyword at more than $600
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Please Stop Saying These 25 Ridiculous Phrases at Work

Please Stop Saying These 25 Ridiculous Phrases at Work | Market Warrior Champions Inbound Marketing, SEO and Backlinks | Scoop.it

At first, euphemisms surfaced in the workplace to help people deal with touchy subjects that were difficult to talk about. Before long, they morphed into corporate buzzwords that expanded and took over our vocabulary until our everyday conversations started sounding like they were taking place on another plane.

 

I understand the temptation. These catchphrases are spicy and they make you feel clever (low-hanging fruit is a crutch of mine), but they also annoy the hell out of people.

 

If you think that you can use these phrases without consequence, you're kidding yourself. Just pay close attention to how other people react to your using them, and you'll see that these phrases don't cast you in a favorable light.


Via The Learning Factor
John Norman's insight:

TLAs' buzz words and all the rest can be like a secret code that not everyone understands. You probably know a few people who should have a padlock added to the photo!! Good luck with that!!

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The Learning Factor's curator insight, 27 May 2015, 05:16

These days, workplace conversations can sound like they're taking place on another planet.

Kevin Watson's curator insight, 28 May 2015, 11:20

Anyone watching Peter Kay's recent UK TV series 'Car Share' would have been served up a very funny example of these meaningless business buzz phrases.

 

Enough already!