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Bacall Associates Travel Singapore: Things To Do At Changi Airport Singapore

Topping the list of the World's Best Airports for years now, Singapore's Changi Airport upholds extraordinary service for its guests and passengers . While waiting for a flight here, travelers are treated to a wide array of activities and services that could easily make a hours of layover feel like a vacation .

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Bacall Associates Travel Singapore: How To Maximize Your Stay In Singapore

Bacall Associates Travel Singapore: How To Maximize Your Stay In Singapore | Bacall Associates | Scoop.it
Singapore has a rich history well preserved and functional and combined with the most modern attractions and amenities. Here's a 5-day travel tip to maximize your time in Singapore.
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Bacall Associates - Vietnam Airlines Recognised as Leading Global

Bacall Associates - Vietnam Airlines Recognised as Leading Global | Bacall Associates | Scoop.it
Prized certification marks key developmental milestone for flag carrier after transformative year 


12 July 2016 – National flag carrier Vietnam Airlines www.vietnamairlines.com has been certified as a 4-Star Airline by the international air transport rating organisation Skytrax ranking it alongside some of the world’s most reputable airlines, including British Airways, Emirates and Lufthansa. Vietnam Airlines new President and Chief Executive Officer, Mr. Duong Tri Thanh, accepted the official certification during the World Airline Awards event at Farnborough International Airshow 2016.

Awarded after comprehensive Skytrax evaluation across all customer-facing product and service factors both onboard flights and at airports served by Vietnam Airlines, the prestigious 4-Star Airline certification is recognition for the significant recent improvements that Vietnam Airlines has made to the quality of its product and service standards, as part of its strategic plan to establish itself as the leading carrier for the region.


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Bacall Associates: Bacall Associates Travel - To be lost in the City (of Singapore!)

Bacall Associates: Bacall Associates Travel - To be lost in the City (of Singapore!) | Bacall Associates | Scoop.it
We all work for something. Be it a want, a goal or dream, that we follow the same routine, drive the same highways a hundred or even a thousand of times, do the same thing over and over again to earn and simply enjoy our lives.

But there will be times when you will just feel tired, I felt tired. I wanted a break, a short vacation, but little I had known that I was out of time.

Summer had grown to a close and I was left with little time to plan, prepare and ready myself. I was supposed to be relaxing, that was then that I found Bacall Associates when I was at my wit’s end.

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Bacall Associates - Singapore City Break Guide

An essential guide to Singapore, including advice on the best hotels, restaurants, bars, shops and attractions.


Why go?

Because Singapore is celebrating its 50 year of independence with parties and openings aplenty (singapore50.sg).

Come Q3-Q4, the six-starred Patina Capitol Singapore - with architecture by Pritzker Prize Laureate Richard Meier and interior by Jaya Ibrahim - will debut in two restored heritage buildings in the Civic District.

And in November, the National Gallery will open on the grounds of the city’s most iconic buildings - the former Supreme Court and City Hall; with a combined floor area of 60,000 sqm, it will house the largest collection of South-east Asian art in the world.


Discover for yourself what life is like in one of the world’s most affluent cities. While S$500 a pop meals are not hard to find, it’s completely possible to eat like a king without spending more than S$5 to S$10 per head.

Witness how the locals make the most of their lives in a city known for its draconian laws and apparently “unhappy” citizens. It will change the way you view the little red dot.

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Bacall Associates Travel Singapore Insider Tips from a Local

When I visited Singapore for the first time I instantly fell in love with this city-state: its futuristic design, the combination of different cultures and the diverse food. I was lucky to meet Jaclynn Seah there, who is from Singapore and writes on her blog „The Occasional Traveller“. She showed me around and we had a great time. She tells you her insider tips for the Lion City – the best time to travel there, accommodation, restaurants and sights.

Jaclynn is The Occasional Traveller, a Singaporean girl with a full-time day job who loves to travel. She started her blog in 2010 to encourage fellow deskbound wanderlusters like herself to remember to take that time off and get away. She is always looking forward to that next trip!

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Bacall Associates - Tips in using Social Media

Tips in using social media to improve your marketing communication plan


Known for their cost-effective integrated public relations, marketing and sales campaigns, Bacall Associates sees great importance in social media because it serves as a great helping tool to a lot of business owners today. It doesn’t only help you in terms of public relations but can also boost your integrated marketing communication plan.

Remember that a goal without a plan is just a wish. Same goes with your business, it's crucial to have a plan first before you begin communicating with the world about your business. This specific plan is called an integrated marketing communication (IMC) plan. It includes different methods on how to communicate your business along with its products and services to your target audience. During implementation, it can also be an effective guideline for your marketing teams to prevent any internal arguments between stakeholders and to reduce any problems.

Similar to your marketing strategy, this plan continues to evolve and once your communication channels keep on growing, you just need to adjust your plan together with it. Your IMC can utilize several different communication mediums, including advertising, public relations, content marketing and social media. Social media, with its purpose to improve communication, is considered vital to any IMC plan nowadays.


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Bacall Associates: Bacall Associates - Tips for a Fun and Better Beach Vacation Trip

Beach is probably one of the favorite place of families to go to during vacations. Kids will be super excited when you tell them you're going to the beach, and they will definitely start packing their favorite things to bring with them.
You can enjoy listening to the waves while enjoying your favorite book and laying down on a soft towel under an umbrella. Bacall Associates put together a few tips to consider for your perfect beach vacation.
Location
Obviously, there are a lot of beaches to choose from, and each of them offers unique services. Before booking your trip, make sure to choose the best beach that suits your family's interests. Your family's enjoyment should be your utmost priority. You can ask your close friends or other relatives for suggestions, or you can just browse the internet and trust Google's results. Don't choose a beach that is exclusive for singles or couples if you're planning to have a vacation with your whole family. For a new adventure, you can also choose a 'virgin' beach or a quiet and less crowded beach. Your family will surely enjoy the serenity of such places, and you can do activities on your own without disturbing other people. For example, lots of reviews state that Singapore doesn’t really have nice beaches because it’s only known for its towering steel and glass towers, but it has few beaches that are very beautiful, quiet and peaceful and only the locals know their locations and some of which doesn’t have an officialbeach name. Secret beaches are amazing! But since they are not made to cater tourists, your family need to prepare everything you need by yourselves.
Accommodations
If you're planning to stay for a few days at the beach, then you and your family should have a place to stay in. You can choose between hotels often available at the beachfront, or hotels within walking distance of your beach's location. You don't want to choose faraway hotels, right? Choose the one that is the most convenient for your family, and has a wide variety of beach accommodations perfect for any beach experience you're looking for. You can choose between romantic cottages, full-service resorts, family-friendly hotels, or even campsites. You should ask your family members for their preferred accommodation to have a unified decision.
Activities
Your family will definitely enjoy doing different kinds of activities during your beach vacation, so you should choose a beach that offers an amazing array of activities. Bacall Associates advise you to plan ahead and organize everything beforehand. Ask questions to the staff of the beach to plan the activities you’ll be having. Paying in advance is also an option so that you’ll not bother yourself bringing a large amount of money to the beach. Before booking, don't forget to ask if those services are available during your stay. You can also discuss this matter with your family members so that they know what to expect and what activities to perform on the beach.
Time
Note that choosing the right time is crucial for your beach vacation. You should know that peak season and public holidays mean crowded beaches, and expect traffic and fully booked airports. With these situations in hand, you should be able to make everything right for your vacation. Yes, you have a lot to consider that's why you shouldn't rush planning and take one step at a time. To avoid rainy and very hot seasons, check the weather of the area at different times of the year. Remember that choosing the most convenient time for you and your family is really important.
Packing
Bacall Associates advises you to pack right and light. Girls usually plan to pack their things in advance than boys, but it'll be better if everyone will do this beforehand. With this, you’ll have more time organizing your things and putting everything you need without forgetting anything important. This can result in a less stressful beach vacation. Making a list of the things you need can help you organize your things. Some of the most important things to bring with you include cash, hat and sunscreen, phone charger, reading materials, and of course, an extra outfit.
Bacall Associates has been in the travel arena for decades, so you can definitely trust the tips given above in planning your beach vacation. So what are you waiting for? Start preparing the things you need, and make sure that you will be having a memorable beach holiday with your family.

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Bacall Associates - A team that embodies competitive spirit

Bacall Associates - A team that embodies competitive spirit | Bacall Associates | Scoop.it

A team that embodies competitive spirit, optimistic mind and professional attitude

 

Bacall Associates is a prominent boutique marketing, public relations and sales support agency that specializes in travel at the top end of the market. The company’s interest includes launching and maintaining profile for airlines, destinations, health retreats, hotel groups, luxury developments, resorts, and travel companies around the world.

 

Bacall Associates has in-depth knowledge about the travel arena since they’re greatly involved in that sector. They can also use a wide range of media and industry contacts and provide a lifestyle edge to their work by taking the message well beyond the travel pages to the luxury consumer.

 

As a result of working with both national and international clients for more than 20 years, Bacall Associates has acquired tremendous experience and a pristine reputation in the sector. In particular, their experience includes aviation and infrastructure with some of the best hotels in the world, from independent properties to iconic landmarks, such as the Burj Al Arab in Dubai.

 

Bacall Associates also established the best public relations strategies for major tourist boards and travel companies throughout the years and build small niche operators in the marketplace. They have an impressive commitment in achieving the specific PR goals of their clients and driving their business.

 

Services

 

Some of the best characteristics of Bacall Associates’ team include creative talent and professionalism. They’re known to many as a group of people who accepts any kind of challenges and ends up exceeding their clients’ expectations.

 

For Bacall Associates, it’s important to build a strong mutual trust between you and your clients to have a long lasting relationship with them. Its members never fail to show integrity, intelligence and optimism in their work, that’s why they’re also trusted by a lot of people including journalists.

 

To enhance the company’s campaigns and guarantee the reach of the right audiences for their clients, Bacall Associates brings a lifestyle edge to their work. In particular, they work with brands and influencers, such as fashion houses, food and drink companies, celebrities, and industry insiders.

 

Bacall Associates can develop innovative concepts and ideas that transcend, yet balance pure media placement by bringing a strong marketing edge to what they do. They often collaborate with upmarket brands and partners, including Aveda, Bentley, Coutts Private Banking, Gossard, Ham Polo Club, Harvey Nicholas, Louis Vuitton, Moët & Chandon, Quintessentially, and Selfridges.

 

Most of the reviews about the company affirm that the most cost-effective way to build brand awareness is through Bacall Associates’ integrated public relations, marketing and sales campaigns. It combines high press impact coverage in the leading UK media with regular celebrity endorsements; brand partnerships; targeted promotions and events with an imposing factor.

 

Throughout the years, Bacall Associates has played a vital role in securing several awards for their clients in order to firmly establish them as world class properties. The company is aware of the need to produce tangible results that could turn into increased sales.

 

Specifically, Bacall Associates provide the following services that can help a lot of clients in reaching their goals and achieve great results:

 

Public Relations

- Corporate communications

- Creative brainstorming

- Crisis management

- Event management and launches

- Full service press office

- Media placement and feature building

- Photography

- Product placement

- Promotions and competitions

 

Marketing Communications

- Brand management

- Copy writing and design

- Database development

- Destination marketing

- Direct mail

- Online promotions

- Publishing (working with a specialist outsource company)

- Sponsorships

- Strategic alliances and third party promotions

Sales Promotion

- Exhibition representation

- Product presentation

- Tour operator introductions

- Tour operator training

 

The Team

 

Jeff Bacall: He is the managing director of Bacall Associates. For over 30 years, Jeff has acquired extensive experience in public relations, marketing, and sales that includes both in-house and external consulting for travel and lifestyle firms. In 1991, Jeff was invited to set up and manage the European Sales and Marketing office for Thailand’s domestic hotel group called The Imperial Family of Hotels. The sale of the group led to the formation of Bacall Associates in 1994.

 

Charlotte Lowe: She studied Business Studies with Marketing at Bournemouth University. She joined Bacall Associates shortly after she graduates. She also gained significant experience on a work placement year during her degree at a sophisticated rewards and incentives agency. Charlotte discovered her love for travel at a very young age.

 

Zoe Slater: She gained a BA (Hons) in Politics and Modern History from the University of Manchester, and a Masters in Multimedia Journalism at Bournemouth University. She worked as a freelance journalist for several publications and the Press Association after she graduates in 2009. She became an editor at Wardour where she managed communications projects for clients. In June 2015, Zoe finally joined Bacall Associates after working in The Zetter Group.

 

Other members of the team include Flora Gandolfo, Claire DaBreo and Nat Frogley. All of them are reliable and diligent individuals who can fulfill the needs of their clients.

 

Success Stories

 

Vietnam Airlines: Bacall Associates launched the new direct routes from UK (London Gatwick - Hanoi and Ho Chi Minh City) in December 2011. The company focused on highlighting the destination as a whole and the accessibility brought by the new flights. The campaign had generated 331 pieces of quality press after the first 12 months. It includes main travel items in every national newspaper, national weekend supplement and all the major glossies, as well as some major pieces of broadcast coverage, reaching an audience of over 56 million.

 

Chiva-Som: Bacall Associates arranged a UK event for Chiva-Som in 2011 at the ultra VIP, 1,500 square meter Louis Vuitton ‘Apartment’ on the top floor of their Bond Street concept store. The company utilized the space to create a ‘pop up spa’ throughout the course of a week, culminating in a gala dinner for VIPs and celebrities. Bacall Associates reached a total of 260 Louis Vuitton private shopping clients, 43 journalists and influencers and 52 VIPs and celebrities. The event ensured considerable press interest, securing six major reviews whilst generating a large number of bookings.

 

Contacts

 

You can pay them a visit at 63 Catherine Place, London if you would like to meet Bacall Associates’ incisive team members. You can also give them a phone call at 0870 428 8401, or send them an email at pr@bacall.net.

 

If you’re eager to discuss your next project, please contact flora@bacall.net. You can also send your CV to pr@bacall.net if you’re interested in career opportunities or an internship with Bacall Associates.

 

 

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Bacall Associates: Bacall Associates - Innovative marketing events and PR

Wonder why a lot of clients had the pleasure and privilege of working with Bacall Associates? It’s because the company has been one of the most professional public relations companies around the world for several years and their shining reputation in the industry is one of a kind.

 

Each of Bacall Associates’ staff has a vast knowledge regarding travel as well as public relations, marketing and sales. You’ll witness exceptional professionalism in their work with their august ability and energy in providing ingenious and fresh story ideas. The staff’s positive attitude also leads them nine times out of ten to come up with a solution for any given situations.

 

Most of the testimonies from their clients include awe to the company’s unsurpassed knowledge and expertise in the field of all things luxury as well as their huge assistance for them. With this, Bacall Associates proved to have outshone all others.

 

Clients also have the greatest respect for Bacall Associates’ professionalism and competence. They’re also proud of the company’s devotion to their work as their queries are always promptly answered.

 

Bacall Associates always follow a proactive approach to the market via an excellent network to all relevant media, travel trade and society authorities. They have flawless style and know the most effective ways of getting the best media response. Most clients cherished their relationship with Bacall Associates and promised to remain being a partner of the company in the coming years.

 

Bacall Associates is proud to have a creative and diligent team that’s committed in achieving their objectives.  It is the only company to have succeeded in securing a major consumer award for one of the Hilton’s resort properties.

The company operates to a very high standard and represents their clients in the most professional and positive manner. Clients are also impressed with the level of contact that Bacall Associates have within media circles and with all their efforts that have benefited the clients greatly in promoting the image and profile of their firm.

 

Bacall Associates provides great care and attention to their clients through the unrivaled dedication of their team. Their team includes true professionals that have in-depth knowledge and extensive experience, and have an instinct for different publications’ needs.

 

For more than 20 years, Bacall Associates has always been honest and easy to work with in all of the dealings of their clients.

 

Meet Bacall Associates’ Team

 

Jeff Bacall is the company’s managing director. He has worked in public relations, marketing and sales for over 30 years. He has a good experience in both in-house and external consulting for travel and lifestyle firms. He has taken up leadership roles in the airline industry and has worked with both small and large scale hotels and residences.

 

Charlotte Lowe joined Bacall Associates after studying marketing at Bournemouth University. She gained great experience on a work placement year at a high profile rewards and incentive agency. She discovered her passion for travel at such a young age.

 

Zoe Slater graduated at University of Manchester in 2008 with a BA (Hons) in Politics and Modern History degree. After graduating with her masters in multimedia journalism at Bournemouth University in 2009, she worked as a freelance journalist for several publications and the Press Association. She has always had a passion for travel and after working with the in-house press and marketing team of the Zetter Group, she decided to join Bacall Associates to work on adifferent portfolio of accounts spanning Europe and Asia.

 

Other dedicated members of Bacall Associates include Flora Gandolfo, Claire DaBreo, and Nat Frogley.

 

Give them a call at +44 (0)870 428 8401 because they’d really love to hear from you, or why not drop them an email at pr@bacall.net and they’ll get back to you as soon as they can.

 

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Bacall Associates Travel Singapore: How To Maximize Your Time In Thailand, Malaysia & Singapore!

Bacall Associates Travel Singapore: How To Maximize Your Time In Thailand, Malaysia & Singapore! | Bacall Associates | Scoop.it

Planning an itinerary for a 3-nation 7-day vacation is a daunting task especially if you don't know much about the countries you are about to visit. Fortunately for you, we have the best travel tips on how to maximize your time if you're planning a Thailand-Malaysia-Singapore budget trip.


Days 1 To 3: Bangkok, Thailand


Book a flight that will have you arrive late at night at the Suvarnabhumi International Airport to avoid the usual vehicular traffic on your way to the hotel, spend the night resting and preparing yourself for the adventure ahead.


The next day, explore Thailand's famous temples: the Wat Arun Temple (The Temple of Dawn), which according to CNN, is one of the most revered icons in Thailand, the Wat Pho temple (Temple of the Reclining Buddha), and the Wat Phra Kaew (Temple of the Emerald Buddha).


After sampling the local Thai food for lunch, return to action by exploring the Khlongs of Thonburi (Bangkok Canals) via public ferries. Spend the rest of the afternoon taking in the sights at the Grand Palace, one of the world's most visited palaces and castles according to CNN. Cap off the day by learning about Thailand's history via the Siam Niramit Show.


On your second day, explore another world famous landmark in Bangkok, the Damnoen Saduak Floating Market. Visit the Samphran Elephant Ground and Zoo, the Crocodile Wrestling Show and the Elephant Theme Show, and then go shopping at the Bangkok Weekend Market. Cap off the day with a Royal Chao Phraya Cruise Dinner Cruise. Have a good night's rest to prepare for your flight to your next destination the following day: Malaysia.

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Bacall Associates - Singapore Travel Guide for First-Timers

Bacall Associates - Singapore Travel Guide for First-Timers | Bacall Associates | Scoop.it
Singapore is South East Asia’s most prosperous city and smallest nation by land area. In recent years, newly developed mega-attractions and casino driven integrated resorts had transformed this “all work” economic powerhouse into one of the region’s most popular destinations for leisure travel.

Because of its compact size, Singapore is very easy to travel and generally safe. It is a top choice for first-time international travel, family trips, and those seeking to indulge in metropolitan luxuries. While costs are significantly higher than the rest of Southeast Asia, a lot of people continue to visit Singapore because of its unique and top-notch attractions that cater to almost every type of traveler.

I honestly didn’t expect to travel to Singapore as often as I have, considering the high number of seemingly more “exotic” and adventurous destinations elsewhere in the region. Singapore was just too irresistibly accessible with so many direct flights to other cities all over the region as well as convenient land crossing to Kuala Lumpur, another popular international gateway, in Malaysia. Singapore was a worthwhile jump-off point to Southeast Asia and a fitting “last stop” for indulging in urban comforts before the journey home.

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Bacall Associates Travel - Your typical London Adventure Guide

Bacall Associates Travel - Your typical London Adventure Guide | Bacall Associates | Scoop.it
I had seen what most of you hadn’t. Be it the towering heights of Ben’s, the Collection of masterpieces, or the Great museum that held centuries worth of history… That is because I went to London.

I had a lot of help with little time. So I was referred by a friend who previously travelled to London to Bacall and Associates.

From the tower of London (which is a full structure) to the Somerset House, my adventures included a lot of strolling. Feeling like I walked through history itself, their Museums offers artifacts and countless treasures of the past.

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Go on and read the "Bacall Associates Travel - Your typical London Adventure Guide"
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The Best Things to Do in Singapore - Bacall Associates

The Best Things to Do in Singapore - Bacall Associates | Bacall Associates | Scoop.it
Singaporeans moan that besides shopping, dining and the movies, there's not a lot you can do here. Ignore them. The must-see list for the one-day visitor to Singapore, especially the first-timer, is absorbingly long. There is very little chance you'll get bored. Most tourists tend to gravitate first towards the famed retail stretch of Orchard Road. Fine, get your fix of bold-faced names like Louis Vuitton, Chanel and every other couture label under the sun. When you've gotten that out of your system, dump your purchases back at the hotel and head out into the 'burbs where the real charm of Singapore lies. We're here to guide you to the top 10 places where tourists don't normally go; in short, the places where Singaporeans in the know live and play.

* Singapore Botanic Gardens

So, you've arrived. It's early and nothing really opens for business until around 11 a.m., so how are you going to kill time? Slip on the trainers and head out to the Botanic Gardens (open 5 a.m. to midnight). At this time of the day, downtown Singapore's last remaining green lung is a cool, bucolic retreat filled with joggers, dogs and tai-chi practitioners. Wander through the swaths of virgin rainforest (the main boardwalk through it is entered from Upper Palm Valley Road) and then take in the National Orchid Garden's many-colored collection of 1,000 orchid species and 2,000 hybrids. When you're done, drop into the food court near Tanglin Gate for a traditional local breakfast of soft-boiled eggs, coffee and toast slathered with coconut jam.

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Bacall Associates - Singapore Travel Guide

I’ve been to Singapore twice (in 2013 & 2016), and spent a total of 7 days in the city — it’s one of my favorite places in Asia! In this blog post, I am going to give you an overview of the city, and provide travel tips and recommendations for things like culture, attractions, food, nightlife and more. Everything you read is based off my own experiences.


GENERAL THOUGHTS ON SINGAPORE

Singapore is a bustling hub of culture, food, and all around good vibes. It’s the most modern city in Asia. It’s vibrant, it’s energetic, and it always leaves me fascinated.

If you think New York City is busy, just wait until you see Singapore. People are always in a hurry and they walk really fast (they are actually ranked the fastest walkers on earth). It seemed like everything was happening in fast motion, which always kept me on my toes!

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Bacall Associates - Easy Steps to Include Social Media into Sales Promotions

The tremendous impact of social media has brought to the business arena is phenomenal and Bacall Associates has been witnessing this phenomenon over the years. A social media campaign could add a cutting-edge facet to traditional sales promotions. Many customers prefer social media in looking for trusted reviews of different people about a particular service or product.


A well-designed social media campaign can be a powerful and effective sales tool as it enables your business to develop continuing relationships with your target audience and followers, and improve your understanding towards their needs.


Getting social media success usually includes a long process, particularly in small businesses, so you must flourish your profiles first and develop a genuine relationship with your business followers before easing into any type of sales promotions. The following are some of the easy suggestions prepared by Bacall Associates where you can use social media to your sales promotions.


Select the best platform for your business


Understanding on where you’re being found by your prospective customers on social media can assist you in determining on which platform you’re going to use for your brand. You can request your marketing team to report this information to you. But in the end, the platform should match your target audience. If your business is focused towards promotions and B2B then LinkedIn is an ideal option for you, but if you're aimed towards the consumer market then Facebook is for you.


Build a trustworthy image

This will not be easy, but you must do your best to build your business' creditability. You can begin with creating a professional profile and see to it that your posts and updates are discussion-worthy with only a small percentage of being directly promotional posts.

Properly handle gathered information

Social media provides an enormous quantity of data about qualified leads. A well-designed campaign using a combination of promo codes can provide many in-depth data, which is why most social media sites offer analytics to examine these data for future campaigns. It's important to correctly handle the data once these leads have been gathered.


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Bacall Associates - 7 Tips to Plan a Memorable Holiday Trip

Are you planning to have a holiday trip with your family? As one of the experts in travel, Bacall Associates views that it will be a great idea because it could create special and sempiternal memories with your family members. Don't stress yourself too much, just focus on the fun and relaxing aspect of it because the Bacall team is here to guide you in planning your getaway.

Get a travel journal

Having your own travel journal can help you prioritize things and be in control of any predicament because this can be a tool for you to cope with different situations since you're knowledgeable about the plans you've made and they're kept in a single place, so the moment you begin planning your holiday trip, get a notebook and write down all your ideas. But if you prefer an electronic journal, you can go with it, just remember that things might go wrong with electronics so it's better to have a printed version of your travel plans.

On the other hand, most prefer a handwritten journal because it provides an emotional experience. You know that whatever you write there is important to you, and you can see your thoughts in your own writing, making memories to every single page. Handwritten journals give stronger impression than electronic journals.
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Bacall Associates: Bacall Associates - Tips for a More Effective Social Media PR

These past few years, social media has been playing a vital role in the world of public relations. If you want to maintain good public relations for your company, then you should put a continuous effort to it. Social media shouldn't be only used as a one-time engagement strategy, but should be used in a continuous manner.

 
As renowned experts in public relations, Bacall Associates would like to share some tips for a better and effective social media PR:

A) You should have a clear answer to the question, "What are your goals?" because having in mind the answers to this question is an important foundation before you begin because they can serve as your guide in achieving your goals. The answers may include strengthening the awareness of your brand, or finding more information about the consumers through two-way communication. Developing strategies to achieve your goals with social media can become easier if you have particular objectives in mind.

B) "Quality over quantity", you've heard this phrase a thousand times before, but Bacall Associates wants you to engrave this phrase into your mind if you want to find success in using social media in your public relations. Is having 50,000 followers on Twitter important if none of them is engaging with you? The answer is no, it isn't important. Don't feel bad if you only have less than 50 followers because if those small number of followers are interested in your business and started initiating communication with you, then feel good about it because they could bring profit to your business. 

Effective communication is a must, so creating a strategy to further improve your engagement with your social media followers is important. If having too many social media accounts gives you a hard time in effectively communicating with the consumers, then just devote your time to a specific social media platform that you think is the right one for you.

C) If you want to attract the consumers and build further growth for your business, creating a Facebook page or Twitter account can be a very big help. Here in Singapore, most people are active consumers of social media, and recent study states that 74% of its population uses social media regularly. The power of social media can be very effective in this country. But that aside, look at how your competitors are using these social media platforms and identify how many of their followers are actively engaging with them. You can use this information to determine what you can do differently for the consumers.

D) Nowadays, videos are more attractive than texts. Some users would often play a video than read long pages of content. To bring life to your social media profiles, add images or videos to your business' Facebook and Twitter status updates, and tweets. You can also put web-links and video links. Reviews proved that using images and videos are effective tools in captivating and maintaining the interest of your social media followers.

E) Don’t lose the interest of your followers, you should always keep your social media sites updated. You should regularly add content to those sites, and don't forget to add appropriate keywords and tags.

F) Bacall Associates is also encouraging you to do special promotions, or product discounts to achieve loyalty from your social media followers. Communication is important, so make sure to reply to any of the comments the consumers. Users often get disappointed if their comment is not getting any reply. Prove to them that you and your business are an active and dynamic entities that they could trust.

G) Remember that you cannot avoid complaints, and deleting this kind of comments from your social media accounts will not bring you any good, but just further negativity to your business. You don't want negative publicity, right? So face the complaint the way professionals do. You can send a private message to the complainant and do your best to resolve the problem. Then after giving the necessary solution, you can ask the complainant to update his or her comment, stating that the complaint has been resolved.

H) You can also ask your social media followers on what kind of information they want to see in your sites. You can use their answers as a guide in developing a good quality content that interests them, resulting in a long-term engagement.

I) There are different analytics tools available online that could help you measure the engagement rates between your social media followers. Social media measurement is crucial because you need to know what is working from all the strategies you made. Focus equally on both qualitative and quantitative measurement.

If you have further questions regarding this matter, contact the experts from Bacall Associates and seek their professional help. They can help you with your every PR needs and can guide your business to a more fruitful future.

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Bacall Associates - 21 years of never-say-die commitment to their clients

Do you want to add more vivacity to your PR campaigns? Do you need more flavor to your marketing? Do you need an upgrade to your campaigns? Bacall Associates in Singapore is the place to be for all your needs! It is a boutique public relations, marketing and sales support agency specializing in travel at the top end of the market.

 

Bacall Associates is one if the most respected PR companies around the globe. Reviews reveal that its clients are proud to be a part of such thriving company. According to them, Bacall’s competence and professionalism are beyond compare.

 

The team of Bacall Associates also provides ingenious and fresh story ideas with their impressive ability and superlative drive. They have an in-depth knowledge regarding marketing and sales, public relations, and travel. They’re straightforward and dependable individuals who are dauntless and can face demanding challenges.

 

The company is always enthusiastic in launching and maintaining profiles for airlines, destinations, hotel groups, luxury development, resorts and health retreats, and travel companies worldwide. Bacall Associates’ clients strongly believe that its nonpareil positive attitude is what makes them a successful company because it allows them to accomplish any difficult tasks with an optimistic mind.

 

The company also offers great assistance to their clients as well as the expertise in the field of all things luxury. They have the capability of drawing on a broad range of media and industry contacts.

 

The team of Bacall Associates is also known for their punctuality because they never failed to answer every inquiry of their clients in a timely manner. No wonder why the company has garnered a lot of clients that’s consist of aviation and infrastructure, along with some of the best hotels in the world such as the Burj Al Arab in Dubai.

 

Bacall Associates has a great network to all pertinent media, travel trade and social authorities that’s why they always follow a proactive approach to the market. The company has the perfect method and knows the most effective ways of acquiring the best media response. It also established small niche operators in the marketplace and formed PR strategies for major tourist boards and travel companies.

 

Bacall succeeded in securing a major consumer award for one of the Hilton’s resort properties. It has an attentive and creative team that’s dedicated in reaching the company’s objectives, and achieving particular public relations goals of the clients and driving the business at the same time. They also deliver a lifestyle edge to their work to add interest to their campaigns and guarantee the reach of the right audiences for their clients.

 

As previously stated, the company works to a very high standard and stands for their clients in the most professional and positive manner. Clients are amazed with the level of contact that Bacall Associates have within media circles and the company’s efforts in promoting the image and profile of their respected firms. With their outstanding qualities, the company also made a solid relationship not only with their clients, but also with journalists.

 

Bacall Associates has a strong marketing edge that lets them create innovative concepts  and initiatives that excel, yet balance pure media placement. For the years, they have played an important role in securing numerous awards for their clients to strongly establish them as world class properties.

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Bacall Associates: PR experts committed in luxury travel

PR experts committed in luxury travel and spas in Singapore

Since 1994, Bacall Associates has been respected by a lot of individuals because of their professionalism and their competence. It is particularly a boutique public relations, marketing and sales support agency specializing in travel at the top end of the market.

 

Bacall Associates is passionate in launching and maintaining profiles for airlines, destinations, hotel groups, luxury developments, resorts and health retreats, and travel companies around the world.

 

Each of their incisive specialists has in-depth knowledge in the travel industry and has the ability of drawing on a wide range of media and industry contacts. Bacall Associates also brings a lifestyle advantage to their work by taking the message well beyond the travel pages to the luxury consumer.

 

With more than 20 years of extensive experience, Bacall Associates has garnered numerous clients worldwide, which includes aviation and infrastructure as well as some of the world’s best hotels, from independent properties to the iconic landmarks like the Burj Al Arab in Dubai.

 

Bacall Associates also established small niche operators in the marketplace and conceived PR strategies for major tourist boards and travel companies. It’s only natural for every company to work hard, right? But Bacall Associates always exceed the norms. Most of the reviews of their clients reveal that their services are unrivaled. They’re dedicated to achieving the specific public relations goals of their clients and driving the business at the same time.

 

Bacall Associates proved to the world that they have a great team. They’re passionate and ingenious individuals who can face any challenges. With their unrivaled commitment, they always exceed their clients’ expectations.

 

Perhaps one of the question that pops into your mind is, “What is their secret behind their success?” The answer seems so simple; they’re humble and honest, and have a positive attitude and a wealth of knowledge. Those traits are also the reason behind their solid relationships not only with their clients, but also with journalists. Bacall Associates also delivers a lifestyle edge to their work to add enthusiasm to their campaigns and guarantee the reach of the right audiences for their clients. 

 

They are also proud to have a strong marketing edge that allows them to establish innovative concepts and initiatives that transcend, yet balance pure media placement. Bacall Associates often collaborate with upmarket brands and partners such as Aveda, Bentley, Coutts Private Banking, Gossard, Ham Polo Club, Harvey Nichols, Louis Vuitton, Moet & Chandon, Quintessentially, and Selfridges.

 

Bacall Associates’ integrated PR, marketing and sales campaigns are a cost effective way to build brand awareness by combining high press impact coverage in the leading UK media with regular celebrity endorsements, brand partnerships, targeted promotions and events with a real ‘wow’ factor.

 

They’ve played an integral role in securing several awards for their clients throughout the years, to firmly establish them as world class properties. Bacall Associates is aware of the need to produce tangible results that’s long term and can be turned into increased sales.

 

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