Marketing Automation, Marketing, Sales and Lead Generation
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A video marketing win - why B2B companies should use video content

A video marketing win - why B2B companies should use video content | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
Video content is statistically shown to boost business dramatically, but few businesses take the leap. Here is our success story, plus tools and resources.
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Marketing Automation, Marketing, Sales and Lead Generation
Breaking news on how to generate B2B & B2C leads with marketing and to close more sales
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Double-clicking On Last Week’s Mautic + Acquia News

Double-clicking On Last Week’s Mautic + Acquia News | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
After a big announcement like we had last week, there are always questions and even a degree of uncertainty. Many topics were covered in a Q&A session last week with Drupal founder, Drie
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11 Traits of a Successful Marketing Campaign

11 Traits of a Successful Marketing Campaign | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
A successful marketing campaign is key to bringing in more leads and growing your business in the right direction. Here are 11 traits you should learn to implement into your efforts to create knock-out campaigns.
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The Endgame for the Adobe Marketing Cloud

The Endgame for the Adobe Marketing Cloud | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
Acquia announced that we’re acquiring Mautic Inc. We’re marching forward to an epic battle of good vs. evil. Right vs. wrong. Closed vs. open.
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How to Plan the Best Lead Generation Process From Start to Finish

How to Plan the Best Lead Generation Process From Start to Finish | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
Struggling to be found on search? Website not driving leads like you need it to? This post covers the best lead generation process to fix it.
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10 Small Business Marketing Lessons You Need To Make The Most Of Your Limited Resources

10 Small Business Marketing Lessons You Need To Make The Most Of Your Limited Resources | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
Small businesses can make more effective use of their resources than large firms. Here are 10 Small Business Marketing Lessons to increase your efficiency.
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The Top 5 HubSpot Competitors and Alternatives for Marketing Automation

The Top 5 HubSpot Competitors and Alternatives for Marketing Automation | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
HubSpot is a powerful marketing automation software provider, but it's important to choose the right option for your company. Here are the top five HubSpot competitors for marketing automation.
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With Over 300 Partners, HubSpot's Platform Is More Powerful Than Ever

With Over 300 Partners, HubSpot's Platform Is More Powerful Than Ever | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
HubSpot welcomed over 70 new integration partners into our ecosystem in Q1 2019.
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Acquia Acquires Mautic: Q&A with Founders Dries and DB Hurley

Acquia Acquires Mautic: Q&A with Founders Dries and DB Hurley | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
Today, Acquia announced the acquisition of Mautic, Inc., the world’s first open source marketing automation and campaign management platform.
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HubSpot's 12 Favorite Digital Marketing Tips

HubSpot's 12 Favorite Digital Marketing Tips | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
To help inspire your marketing team and kick-start your 2019 digital marketing strategy, we've cultivated a comprehensive list of digital marketing tips from marketers here at HubSpot.
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How Do You Start Selling a Lot More? | Rising Above the Noise

How Do You Start Selling a Lot More? | Rising Above the Noise | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
How Do You Start Selling a Lot More? It's the question CEOs, brand managers, entrepreneurs and startups ask themselves all the time. The problem is: It's the wrong question.
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Why Modern Marketers Must Embrace Marketing Automation

Why Modern Marketers Must Embrace Marketing Automation | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
With so much to do within B2B marketing — including more research, segmentation, and personalization — marketers’ available time seems to be shrinking by the minute. This leaves you with a dilemma: either expand your marketing talent pool or invest further in technology. The answer is to add marketing automation, which can allow you to do more with what you have.
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Why Paid Loyalty is About More Than Just a Fee

Why Paid Loyalty is About More Than Just a Fee | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
The difference between a free loyalty program and a paid loyalty program seems obvious. One is free to sign up for and one requires members to pay a recurring fee to stay in the program. But paid loyalty is about so much more than a membership fee. It’s about attracting your best customers and creating […]

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5 Signs Your Website Design Is Costing You B2B Leads

5 Signs Your Website Design Is Costing You B2B Leads | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
There are many reasons that a website can turn away B2B visitors, but the following are five of the most common reasons why website designs fail.
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5 steps to building a customer-centric company culture

5 steps to building a customer-centric company culture | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
Customer centricity is a business methodology that needs to be baked into your company culture and requires a cross-team commitment to the customer experience to get right. Here are 5 steps to establishing a customer-centric culture that will help your business thrive.
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10 of the Best Marketing Techniques for 2019

10 of the Best Marketing Techniques for 2019 | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
From branded shows to social media-based public relations, check out the ten best marketing techniques for 2019.
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What Advanced Marketing Personalization Is and How to Use It

What Advanced Marketing Personalization Is and How to Use It | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
Personalized marketing is a whole lot more than simply using customers' first names in emails. Here's how to use it to dramatically improve performance.
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What Is Demand Generation? | Marketo

New to demand generation? Learn what it is, discover the five components of a demand generation campaign, and get our top three tips for success.
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Everything You Should Know About Marketing Funnels

Everything You Should Know About Marketing Funnels | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
Do you know what marketing funnels are and how they can help you increase your sales revenue? In this article, you’ll find the definition, examples, and best-practices for creating a high-converting marketing funnel that’ll transform your business.
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GDPR for Marketing: The Definitive Guide for 2019

GDPR for Marketing: The Definitive Guide for 2019 | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
GDPR has changed the way marketers communicate with their customers. In this article, we share everything you need to know about GDPR for marketing.
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Global Marketing Automation Spending Will Reach $25 Billion By 2023

Global Marketing Automation Spending Will Reach $25 Billion By 2023 | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
Marketers today are managing more channels, more content, and more data, while delivering vast quantities of personalized content quickly around the globe. As digital marketing complexity increases, more marketers are embracing automation tools to improve efficiency and speed to market. In our first Marketing Automation Technology Forecast, 2017 To 2023, we expect global spending on …
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5 Marketing Channels to Focus On In 2019

5 Marketing Channels to Focus On In 2019 | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
Learn about the marketing channels that can amplify your reach, resonance, and revenue in 2019.
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Applying The Boston Matrix To Marketing

Applying The Boston Matrix To Marketing | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
The Boston Matrix, also known as the Growth-Share Matrix, made famous by Boston Consulting Group helps you understand the market opportunity, appropriate The Boston Matrix, made famous by Boston Consulting Group helps you understand the market opportunity, appropriate investment level and messaging style.
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Integrated E-Commerce as the New Face of B2B Sales

Integrated E-Commerce as the New Face of B2B Sales | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
A greater emphasis on self-service B2B e-commerce raises the question: what happens to traditional B2B sales? Have they become obsolete?
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Rescooped by massimo facchinetti from Daily Magazine
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Google may decide to charge for Google My Business listings

Google may decide to charge for Google My Business listings | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
If Google starts to charge for Google My Business listings it may introduce some issues for how Google defends their free/organic listings.

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26 Mobile and Desktop Tools for Marketers  

26 Mobile and Desktop Tools for Marketers   | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
Explore 26 apps and tools for marketers - on mobile and desktop - from the Social Media Marketing podcast’s Discovery of the Week.

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