B2B Marketing
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How Do Potential B2B Buyers Find You? - Great B2B Marketing

How Do Potential B2B Buyers Find You? - Great B2B Marketing | B2B Marketing | Scoop.it
B2B buyers are actively searching for relevant products and services. This article discusses how you can use pull marketing to be found by B2B buyers.
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Can You Really Use Marketing to Shrink the B2B Sales Cycle? - Great B2B Marketing

Can You Really Use Marketing to Shrink the B2B Sales Cycle? - Great B2B Marketing | B2B Marketing | Scoop.it
It seems at least once a week that I talk to a B2B company about how to shrink their sales …
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How Marketing Supports B2B Sales and Revenue

How Marketing Supports B2B Sales and Revenue | B2B Marketing | Scoop.it
Marketing can play an important role in helping the B2B sales department drive revenue. This article discusses six ways that marketing adds highest value.
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Amazon.com: The Essential Guide to Building Your Lead-to-Revenue (L2R) MachineTM: Eight Components that Drive B2B Marketing and Sales Results eBook: Christopher Ryan: Kindle Store

Amazon.com: The Essential Guide to Building Your Lead-to-Revenue (L2R) MachineTM: Eight Components that Drive B2B Marketing and Sales Results eBook: Christopher Ryan: Kindle Store
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How to Validate Your B2B Go-to-Market Plan

How to Validate Your B2B Go-to-Market Plan | B2B Marketing | Scoop.it
This article discusses the specifics of what you need to test in order to validate the marketing plan to successfully launch your B2B product or service.
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New eBook to Reveal Key Components of Effective Lead-to-Revenue Machines | Fusion Marketing Partners

New eBook to Reveal Key Components of Effective Lead-to-Revenue Machines | Fusion Marketing Partners | B2B Marketing | Scoop.it
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How to Rejuvenate a Troubled B2B Brand

How to Rejuvenate a Troubled B2B Brand | B2B Marketing | Scoop.it
This article discusses an 8 step formula to help companies rejuvenate a brand that is dated or that has suffered damage. Companies that complete this process successfully reap strong economic benefits.
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How to Beat Larger Competitors at B2B Marketing and Sales

How to Beat Larger Competitors at B2B Marketing and Sales | B2B Marketing | Scoop.it
Let’s face it – there is only one leader in every business category: Apple in smartphones, Wal-Mart in retail, Cargill in food processing, Microsoft in computer software and Wells Fargo in bankin…
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You can be a winner at B2B marketing - even when faced with much larger competitors.

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In B2B Marketing, Everything Counts

In B2B Marketing, Everything Counts | B2B Marketing | Scoop.it
When my sons were in high school, I used to tell them that everything they did during their high school career counted. Not just their grades, but also their participation in sports and extracurricula
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How to be a Great B2B Marketing Coach

How to be a Great B2B Marketing Coach | B2B Marketing | Scoop.it
Great B2B marketing coaches have a lot in common with football coaches. They hire the best staff, mix up their plays, avoid the prevent defense, take intelligent risks, and elevate their game when necessary to beat the competition.
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Lower the Cost and Boost the Productivity of B2B Sales

Lower the Cost and Boost the Productivity of B2B Sales | B2B Marketing | Scoop.it
B2B and organizations suffer from the high cost and low productivity of their sales organization. This article discusses the problems and specific solutions to lower the cost and boost B2B sales productivity.
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B2B Sales and Marketing Trends for 2015

B2B Sales and Marketing Trends for 2015 | B2B Marketing | Scoop.it
This blog is an excerpt of the Fusion Marketing Partners annual Trends in B2B Sales and Marketing report. This year's report covers marketing and sales metrics, social media usage, sales and marketing alignment, buyer vs. sales funnels and the importance of prompt lead follow-up.
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Customer Service is Critical Attribute of Marketing

Customer Service is Critical Attribute of Marketing | B2B Marketing | Scoop.it
This article shows a real world example of how poor customer service can ruin even the best marketing initiatives. Four lessons are shared to make sure your customer service is on track to help you reach your marketing objectives.
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Why Good Customer Service is a Critical Marketing Part of Your Marketing Strategy - A Tale of Two Gondolas...

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Why Pattern Recognition is so Important in B2B Marketing

Why Pattern Recognition is so Important in B2B Marketing | B2B Marketing | Scoop.it
Pattern recognition is a skill practiced by experienced B2B marketers who are able to recognize B2B marketing scenarios quickly, and efficiently.
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Why a Powerful Brand Strategy is Crucial to Your Lead-to-Revenue Plan - Great B2B Marketing

Why a Powerful Brand Strategy is Crucial to Your Lead-to-Revenue Plan - Great B2B Marketing | B2B Marketing | Scoop.it
Brand Strategy is an important component of a successful lead-to-revenue plan. A strong brand promise makes the job of marketing and selling easier.
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B2B Marketing Veteran Reveals Lead-to-Revenue Principles in New Book - Fusion Marketing Partners

B2B Marketing Veteran Reveals Lead-to-Revenue Principles in New Book - Fusion Marketing Partners | B2B Marketing | Scoop.it
Christopher Ryan’s “The Essential Guide to Building Your Lead-to-Revenue (L2R) Machine™”Now Available on Amazon.com in Kindle Format
COLORADO SPRINGS, Colo. – [...]
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How to Validate Your B2B Go-to-Market Plan | CustomerThink

How to Validate Your B2B Go-to-Market Plan | CustomerThink | B2B Marketing | Scoop.it
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My post on "how to validate your B2B marketing plan" is a @CustomerThink editor's pick.-

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How B2B Marketing Supports Sales Enablement - Great B2B Marketing

How B2B Marketing Supports Sales Enablement - Great B2B Marketing | B2B Marketing | Scoop.it
There is a lot of industry buzz around the term “sales enablement.” This is terrific because the marketing department should …
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Nine Critical Criteria For Selecting Lead-to-Revenue Technology | Great B2B Marketing

Nine Critical Criteria For Selecting Lead-to-Revenue Technology | Great B2B Marketing | B2B Marketing | Scoop.it
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B2B Marketing: Six Need-to-Know Nuggets

B2B Marketing: Six Need-to-Know Nuggets | B2B Marketing | Scoop.it
This post contains a collection of ideas and observations about the state of B2B marketing. Specific areas covered include metrics, technology, work satisfaction, testing and enthusiasm.
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B2B Marketing: Know the Trends, Pick the Right Strategy (Infographic)

B2B Marketing: Know the Trends, Pick the Right Strategy (Infographic) | B2B Marketing | Scoop.it
What key tactics best fit our Marketing Strategy? What B2B marketing tactics are working now for others, and how well? Where should we emphasize or deemphasize our marketing focus? In working with le…
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The Economic Value of Your Company Brand

In honor of Super Bowl week, I thought I would explore just what it takes to be a great B2B marketing coach. Hopefully you won’t have to deal with issues like …
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The Economic Value of a Strong Company Brand

The Economic Value of a Strong Company Brand | B2B Marketing | Scoop.it
A company brand can have strong economic value if it has five attributes:
1.The brand is well known by the target audience.
2. It differentiates you from all other competitors.
3. It offers a clear and compelling benefit.
4. The brand is respected.
5. It is timeless brand, not based on a short-term fad or market trend.
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B2B Sales and Marketing Trends for 2015

This presentation covers the key trends that will impact B2B sales and marketing in 2015 and beyond. Key trends include a focus on sales metrics, social media,…
Christopher Ryan's insight:

These current trends can help guide and improve your B2B marketing and sales performance in 2015. 

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Focus on Productive B2B Marketing and Sales Activities

Focus on Productive B2B Marketing and Sales Activities | B2B Marketing | Scoop.it
B2B marketers suffer when they fail to focus on the right priority activities. This article discusses five ways marketers waste time and resources and what they should do to get on the right track.
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